Alpha Industries Audience in United States

Alpha Industries logo

Alpha Industries has an estimated audience of 356,791 people in United States. 30.1% are female, 69.9% are male, average age 33.9. Top regions: California, New York, Texas. Top brand affinities: Caitlin Clark, Golf cart, The Players Championship, Adam Scott (golfer), Leather jacket.

The average Alpha Industries fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Caitlin Clark, Golf cart, The Players Championship, with strongest over-indexing on Caitlin Clark (20.02× the country average). Demographically, the Alpha Industries audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Alpha Industries fans

Demographic split for Alpha Industries audience in United States
MetricValue
Female30.1%
Male69.9%
Average age33.9
Estimated audience size356,791

Audience persona

The typical Alpha Industries fan in United States is more male, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Caitlin Clark.

Top regions in United States

Top regions ranked by reach for Alpha Industries in United States
RegionReachAffinity
California79,2722.02×
New York63,8313.2×
Texas25,6710.84×
Illinois18,2001.53×
Florida17,1000.71×
New Jersey16,2461.79×
Ohio15,0021.36×
Pennsylvania13,1371.09×
Virginia12,2611.41×
Washington11,8671.66×
Georgia10,4400.95×
Massachusetts9,4781.35×
North Carolina9,2310.86×
Michigan8,9670.96×
Maryland7,4941.22×
Tennessee6,6220.93×
Arizona6,0130.83×
Indiana5,8020.89×
Oregon5,6911.39×
Colorado5,6791.01×
Wisconsin4,7210.88×
Nevada4,6321.34×
Connecticut4,2701.19×
Missouri4,1250.72×
Minnesota4,1220.81×
South Carolina3,5630.66×
Alabama3,1480.63×
Utah3,0210.95×
Kentucky3,0080.67×
Louisiana2,7170.59×
Hawaii2,2421.46×
Oklahoma2,2350.56×
Kansas2,0120.72×
Washington, District of Columbia1,9801.85×
Iowa1,8940.64×
Mississippi1,6710.57×
Arkansas1,6410.56×
New Mexico1,4280.8×
New Hampshire1,2260.87×
Idaho1,1730.66×
Nebraska1,1280.63×
Rhode Island9960.88×
West Virginia8710.52×
Alaska8151.07×
Delaware8020.81×
Maine7940.62×
Montana6630.67×
Vermont4970.79×
North Dakota4700.64×
South Dakota4680.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Industries audience
BrandAffinityCategory
Caitlin Clark20.02×Sports
Golf cart13.83×Sports
The Players Championship57.62×Sports
Adam Scott (golfer)20×Sports
Leather jacket26.14×Fashion & Accessoires
Outerwear10.94×Fashion & Accessoires
Untappd54.52×Internet & Social Media
Uniqlo9.92×Shopping
Peacemaker4.01×Movies & TV
Undefeated46.47×Fashion & Accessoires
Kidfresh67.05×Food & Beverages
Canada Goose14.34×Fashion & Accessoires
Coat (clothing)7.35×Fashion & Accessoires
Old Gringo Boots64.94×Fashion & Accessoires
Kith17.96×Fashion & Accessoires
Jacket6.03×Fashion & Accessoires
Scottie Scheffler7.57×Sports
Multi-tool7.19×Home & Garden
Tofurky43.4×Food & Beverages
SuperPretzel62.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Industries audience
TraitClusterScore
Luxury OrientationPREMIUM2.68
SustainabilityBALANCE2.58
Early Adopter MentalityPOWER2.58
Design AffinityPREMIUM2.25
LGBTQ+ IdentityOPEN1.99
IndulgenceJOY1.92

Worldwide distribution

Worldwide audience distribution share by country for Alpha Industries
CountryShare
Germany29.8%
United States14.8%
Japan8.9%

See Alpha Industries audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Alpha Industries have in United States?

Alpha Industries has an estimated audience of 356,791 people in United States, concentrated in California and New York.

What is the gender split and age of Alpha Industries fans?

30.1% of Alpha Industries fans are female, 69.9% are male, with an average age of 33.9 years.

Which brands do Alpha Industries fans like most?

Alpha Industries fans show strongest brand affinity for Caitlin Clark (20.02×), Golf cart (13.83×), and The Players Championship (57.62×) over the country average.

Where do Alpha Industries fans live in United States?

Alpha Industries fans in United States are most concentrated in California (reach 79,272), New York (reach 63,831), and Texas (reach 25,671). These three regions account for the largest share of the active audience.

What other brands do Alpha Industries fans also like?

Beyond Alpha Industries itself, the audience over-indexes on Golf cart (13.83×), The Players Championship (57.62×), Adam Scott (golfer) (20×), and Leather jacket (26.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.