Rascasse Audience Intelligence

Alpha Industries Target Market in United States

A data profile of the people who buy, follow and care about Alpha Industries in United States — modelled from more than twelve digital signal sources. Alpha Industries has an estimated audience of 354,785 people in United States.

#25among Streetwear in United States#4575among Brand in United States#1493in Fashion & Accessoires

The average Alpha Industries fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Ohio.

Top brand affinities include Caitlin Clark, Golf cart, The Players Championship, with strongest over-indexing on Caitlin Clark (20.02× the country average).

Demographically, the Alpha Industries audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alpha Industries fan in United States is more male, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Caitlin Clark.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpha Industries profile in United States.

Audience size
355K
in United States
Gender
30.1%♀
69.9% male
Age
33.9
average years
Country rank
#44310
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpha Industries

30.1% are female, 69.9% are male, average age 33.9.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Alpha Industries audience in United States
MetricValue
Female30.1%
Male69.9%
Average age33.9
Estimated audience size354,785
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Alpha Industries audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Alpha Industries audience comes from United States.

Worldwide audience distribution share by country for Alpha Industries
CountryShare
Germany29.9%
United States14.6%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpha Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Alpha Industries customers by region in United States
#RegionReachAffinity×
01Ohio~40K3.64×
02New York~70K3.56×
03California~70K1.87×
04New Jersey~20K1.77×
05Washington, District of Columbia~2K1.63×
06Washington~10K1.53×
07Illinois~20K1.40×
08Oregon~5K1.28×
09Virginia~10K1.27×
10Massachusetts~9K1.27×
11Hawaii~2K1.26×
12Nevada~4K1.22×
13Maryland~7K1.20×
14Connecticut~4K1.16×
15Alaska<1K1.08×
16Pennsylvania~10K1.03×
17Colorado~6K1.00×
18Rhode Island~1K0.98×
19Tennessee~7K0.96×
20Michigan~9K0.94×
21Vermont<1K0.93×
22New Hampshire~1K0.92×
23Delaware<1K0.92×
24Utah~3K0.90×
25North Dakota<1K0.88×
26Georgia~10K0.87×
27Wisconsin~5K0.86×
28Montana<1K0.86×
29South Dakota<1K0.86×
30Indiana~6K0.85×
31New Mexico~2K0.85×
32Maine~1K0.85×
33Minnesota~4K0.80×
34Idaho~1K0.80×
35North Carolina~9K0.79×
36Arizona~6K0.79×
37West Virginia~1K0.79×
38Kansas~2K0.78×
39Nebraska~1K0.77×
40Texas~20K0.75×
41Missouri~4K0.75×
42Mississippi~2K0.74×
43Iowa~2K0.74×
44Kentucky~3K0.73×
45Arkansas~2K0.72×
46South Carolina~4K0.70×
47Alabama~3K0.70×
48Oklahoma~3K0.70×
49Florida~20K0.68×
50Louisiana~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Alpha Industries, United States
0.68×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpha Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpha Industries audience
#·InterestCategoryAffinity×
01KidfreshFood & Beverages67.05×
02Old Gringo BootsFashion & Accessoires64.94×
03SuperPretzelFood & Beverages62.73×
04The Players ChampionshipSports57.62×
05NCAA Women's BasketballSports56.17×
06UntappdInternet & Social Media54.52×
07UndefeatedFashion & Accessoires46.47×
08Leather jacketFashion & Accessoires26.14×
09Caitlin ClarkSports20.02×
10Adam ScottSports20.00×
11KithFashion & Accessoires17.96×
12Canada GooseFashion & Accessoires14.34×
13Golf cartSports13.83×
14OuterwearFashion & Accessoires10.94×
15UniqloShopping9.92×
16Scottie SchefflerSports7.57×
17Coat (clothing)Fashion & Accessoires7.35×
18Multi-toolHome & Garden7.19×
19JacketFashion & Accessoires6.03×
20PeacemakerMovies & TV4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpha Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpha Industries audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.99×
PatriotismCONSERVATISM2.80×
Early Adopter MentalityPOWER2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpha Industries audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Pet OwnershipJOY1.10×
TravellingTHRILL1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alpha Industries's target market in United States?

Alpha Industries's target market in United States covers an estimated 354,785 people, concentrated in California and New York.

02

What is the gender split and age of Alpha Industries customers?

30.1% of the Alpha Industries audience are female, 69.9% are male, with an average age of 33.9 years.

03

Which brands do Alpha Industries fans like most?

Alpha Industries fans show strongest brand affinity for Caitlin Clark (20.02×), Golf cart (13.83×), and The Players Championship (57.62×) over the country average.

04

Where do Alpha Industries fans live in United States?

Alpha Industries fans in United States are most concentrated in California (reach ~70K), New York (reach ~70K), and Ohio (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alpha Industries fans also like?

Beyond Alpha Industries itself, the audience over-indexes on Golf cart (13.83×), The Players Championship (57.62×), NCAA Women's Basketball (56.17×), and Leather jacket (26.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alpha Industries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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