Scottie Scheffler Audience in United States

Scottie Scheffler logo

Scottie Scheffler has an estimated audience of 11,952,848 people in United States. 34.9% are female, 65.1% are male, average age 36.7. Top regions: Texas, Florida, California. Top brand affinities: Product design, Alaska, Minnesota, Urban Outfitters, Pro-Ject.

The average Scottie Scheffler fan in United States is 36.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Product design, Alaska, Minnesota, with strongest over-indexing on Product design (2.86× the country average). Demographically, the Scottie Scheffler audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Scottie Scheffler fans

Demographic split for Scottie Scheffler audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.7
Estimated audience size11,952,848

Audience persona

The typical Scottie Scheffler fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Scottie Scheffler in United States
RegionReachAffinity
Texas987,8340.96×
Florida901,0601.11×
California757,1140.58×
New York589,3300.88×
Ohio488,4201.33×
North Carolina486,2731.35×
Georgia473,9091.29×
Pennsylvania445,9331.11×
Illinois423,2781.06×
Michigan387,7941.24×
South Carolina301,3141.68×
Virginia291,9511×
New Jersey286,9700.94×
Tennessee281,4611.17×
Massachusetts279,9021.19×
Kentucky273,5621.83×
Indiana256,8371.18×
Minnesota228,9031.34×
Arizona221,3650.91×
Wisconsin207,6711.15×
Missouri203,9861.06×
Alabama191,2321.15×
Colorado191,1421.01×
Washington167,8310.7×
Maryland156,1510.76×
Connecticut140,7131.17×
Louisiana127,8010.83×
Iowa119,6141.21×
Oklahoma117,6880.89×
Kansas101,3491.08×
Oregon99,8590.73×
Mississippi87,4520.89×
Arkansas86,5180.88×
Utah83,5530.78×
Nevada77,9650.67×
Nebraska70,7971.18×
New Hampshire51,5591.09×
Idaho49,3990.82×
West Virginia47,8940.86×
Maine42,5360.99×
Rhode Island39,0871.03×
Washington, District of Columbia34,3090.95×
Hawaii34,1130.66×
Montana32,7070.99×
New Mexico30,9160.52×
South Dakota28,9681.05×
Delaware27,8600.84×
North Dakota22,9870.94×
Vermont18,2970.87×
Wyoming13,3450.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scottie Scheffler audience
BrandAffinityCategory
Product design2.86×Business & Career
Alaska2.21×Travel & Leisure
Minnesota1.52×Travel & Leisure
Urban Outfitters1.59×Shopping
Pro-Ject3.34×Music & Radio
Nebraska2.06×Travel & Leisure
JDSU2.22×Business & Career
UK garage3.86×Music & Radio
Graham Greene3.67×Literature
Staycation1.93×Home & Garden
Sinaloa2.12×Travel & Leisure
Home staging2.9×Home & Garden
Justice1.58×Politics & Society
Grammarly2.4×Business & Career
Mothercare1.6×Kids & Family
Noodle (Gorillaz)1.75×Music & Radio
Consequence (rapper)2.93×Music & Radio
Google Analytics2.2×Internet & Social Media
Joshua Jackson2×Movies & TV
9NEWS (KUSA)2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scottie Scheffler audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Luxury OrientationPREMIUM1.57
Sports ActivityPOWER1.28
LGBTQ+ IdentityOPEN1.25
SustainabilityBALANCE1.22
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Scottie Scheffler
CountryShare
United States72.5%
United Kingdom7.4%
Canada5.5%

See Scottie Scheffler audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Scottie Scheffler have in United States?

Scottie Scheffler has an estimated audience of 11,952,848 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Scottie Scheffler fans?

34.9% of Scottie Scheffler fans are female, 65.1% are male, with an average age of 36.7 years.

Which brands do Scottie Scheffler fans like most?

Scottie Scheffler fans show strongest brand affinity for Product design (2.86×), Alaska (2.21×), and Minnesota (1.52×) over the country average.

Where do Scottie Scheffler fans live in United States?

Scottie Scheffler fans in United States are most concentrated in Texas (reach 987,834), Florida (reach 901,060), and California (reach 757,114). These three regions account for the largest share of the active audience.

What other brands do Scottie Scheffler fans also like?

Beyond Scottie Scheffler itself, the audience over-indexes on Alaska (2.21×), Minnesota (1.52×), Urban Outfitters (1.59×), and Pro-Ject (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scottie Scheffler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.