PGA TOUR Superstore Audience in United States

PGA TOUR Superstore logo

PGA TOUR Superstore has an estimated audience of 1,019,520 people in United States. 24.3% are female, 75.7% are male, average age 39.1. Top regions: Texas, Florida, California. Top brand affinities: Scottie Scheffler, adidas Golf, PUMA Golf, FootJoy, Brooks Koepka.

The average PGA TOUR Superstore fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Scottie Scheffler, adidas Golf, PUMA Golf, with strongest over-indexing on Scottie Scheffler (15.33× the country average). Demographically, the PGA TOUR Superstore audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Golf

Demographics of PGA TOUR Superstore fans

Demographic split for PGA TOUR Superstore audience in United States
MetricValue
Female24.3%
Male75.7%
Average age39.1
Estimated audience size1,019,520

Audience persona

The typical PGA TOUR Superstore fan in United States is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Scottie Scheffler.

Top regions in United States

Top regions ranked by reach for PGA TOUR Superstore in United States
RegionReachAffinity
Texas198,9632.27×
Florida192,8572.79×
California138,3661.23×
Georgia96,1843.06×
Illinois89,0052.62×
New York62,0241.09×
North Carolina50,9051.66×
South Carolina50,7573.31×
Arizona50,6442.43×
New Jersey46,1681.78×
Massachusetts37,9911.89×
Colorado36,9822.3×
Virginia32,3031.3×
Pennsylvania27,0040.79×
Ohio26,5950.85×
Michigan24,0430.9×
Tennessee22,8711.12×
Indiana21,6031.16×
Wisconsin20,2081.32×
Minnesota16,5621.13×
Maryland15,3780.88×
Nevada15,2511.55×
Alabama13,3500.94×
Utah12,4011.36×
Oklahoma10,8510.96×
Idaho7,4491.46×
Kentucky6,7400.53×
Missouri6,4110.39×
Connecticut6,0220.59×
Kansas5,3080.66×
Washington4,8420.24×
Louisiana3,5400.27×
Washington, District of Columbia3,0581×
Iowa2,5690.31×
Oregon2,2550.19×
New Hampshire2,2050.55×
Mississippi2,1610.26×
Arkansas1,9810.24×
West Virginia1,5490.33×
Nebraska1,4090.28×
Rhode Island1,3670.42×
New Mexico1,1610.23×
Maine1,1350.31×
Hawaii1,0020.23×
Delaware9570.34×
Montana7920.28×
South Dakota5720.24×
North Dakota5340.25×
Wyoming5240.35×
Vermont4340.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PGA TOUR Superstore audience
BrandAffinityCategory
Scottie Scheffler15.33×Sports
adidas Golf56.92×Sports
PUMA Golf41.4×Sports
FootJoy38.25×Sports
Brooks Koepka23.33×Sports
Ryder Cup9.86×Sports
Scotty Cameron35.76×Sports
Golf cart8.36×Sports
Professional Golfers Association13.29×Sports
Putter18.63×Sports
Phil Mickelson21.24×Sports
Professional golf tours28.21×Sports
Rock Bottom Golf23.83×Sports
Srixon26.09×Sports
Adam Scott (golfer)14.14×Sports
PGA Tour4.7×Sports
Rory McIlroy7.83×Sports
TopGolf7.71×Sports
Cobra Golf18.71×Sports
Rain or Shine Elasto Painters22.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PGA TOUR Superstore audience
TraitClusterScore
Family OrientationCONSERVATISM3.2
LGBTQ+ IdentityOPEN2.63
Pet OwnershipJOY1.3
Convenience OrientationPREMIUM1.24
Sports ActivityPOWER1.16
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for PGA TOUR Superstore
CountryShare
United States85.6%
Japan3.3%
China2.8%

See PGA TOUR Superstore audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does PGA TOUR Superstore have in United States?

PGA TOUR Superstore has an estimated audience of 1,019,520 people in United States, concentrated in Texas and Florida.

What is the gender split and age of PGA TOUR Superstore fans?

24.3% of PGA TOUR Superstore fans are female, 75.7% are male, with an average age of 39.1 years.

Which brands do PGA TOUR Superstore fans like most?

PGA TOUR Superstore fans show strongest brand affinity for Scottie Scheffler (15.33×), adidas Golf (56.92×), and PUMA Golf (41.4×) over the country average.

Where do PGA TOUR Superstore fans live in United States?

PGA TOUR Superstore fans in United States are most concentrated in Texas (reach 198,963), Florida (reach 192,857), and California (reach 138,366). These three regions account for the largest share of the active audience.

What other brands do PGA TOUR Superstore fans also like?

Beyond PGA TOUR Superstore itself, the audience over-indexes on adidas Golf (56.92×), PUMA Golf (41.4×), FootJoy (38.25×), and Brooks Koepka (23.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA TOUR Superstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.