Rascasse Audience Intelligence

PGA TOUR Superstore Audience in United States

A data profile of the people who buy, follow and care about PGA TOUR Superstore in United States — modelled from more than twelve digital signal sources. PGA TOUR Superstore has an estimated audience of 850,989 people in United States.

#56among Golf in United States#827among Website / Newspaper / Magazine in United States#405in Shopping

The average PGA TOUR Superstore fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Scottie Scheffler, adidas Golf, PUMA Golf, with strongest over-indexing on Scottie Scheffler (15.33× the country average).

Demographically, the PGA TOUR Superstore audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PGA TOUR Superstore fan in United States is more male, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Scottie Scheffler.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PGA TOUR Superstore profile in United States.

Audience size
851K
in United States
Gender
24.3%♀
75.7% male
Age
39.1
average years
Country rank
#26361
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PGA TOUR Superstore

24.3% are female, 75.7% are male, average age 39.1.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for PGA TOUR Superstore audience in United States
MetricValue
Female24.3%
Male75.7%
Average age39.1
Estimated audience size850,989
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the PGA TOUR Superstore audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4919%
50+19%
Fig. 04

Worldwide distribution

83.0%

of the worldwide PGA TOUR Superstore audience comes from United States.

Worldwide audience distribution share by country for PGA TOUR Superstore
CountryShare
United States83.0%
Japan3.9%
China3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PGA TOUR Superstore audience in United States is strongest.

Fig. 05

Top regions by affinity

PGA TOUR Superstore fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K2.99×
02South Carolina~40K2.91×
03Arizona~50K2.58×
04Florida~200K2.50×
05Illinois~80K2.42×
06Colorado~30K2.12×
07Texas~200K2.11×
08Massachusetts~40K1.76×
09New Jersey~40K1.68×
10North Carolina~50K1.55×
11Idaho~8K1.55×
12Nevada~10K1.47×
13Utah~10K1.42×
14Wisconsin~20K1.27×
15Alabama~20K1.25×
16Minnesota~20K1.21×
17Virginia~30K1.19×
18Indiana~20K1.15×
19Tennessee~20K1.13×
20California~100K1.06×
21New York~60K1.03×
22Washington, District of Columbia~3K0.98×
23Oklahoma~10K0.95×
24Connecticut~10K0.93×
25Michigan~20K0.87×
26Kansas~7K0.87×
27Maryland~10K0.85×
28Missouri~10K0.85×
29Ohio~30K0.84×
30Pennsylvania~30K0.78×
31Kentucky~9K0.73×
32New Hampshire~3K0.65×
33Alaska~1K0.65×
34Vermont~1K0.61×
35North Dakota~1K0.60×
36South Dakota~1K0.58×
37Rhode Island~2K0.57×
38West Virginia~3K0.56×
39Montana~2K0.54×
40Delaware~2K0.54×
41Maine~2K0.51×
42Hawaii~2K0.47×
43Nebraska~2K0.46×
44Mississippi~4K0.44×
45New Mexico~2K0.44×
46Iowa~4K0.43×
47Arkansas~4K0.42×
48Louisiana~5K0.39×
49Oregon~4K0.32×
50Washington~6K0.29×
Fig. 06

Affinity by region

Affinity by region — PGA TOUR Superstore, United States
0.29×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PGA TOUR Superstore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PGA TOUR Superstore audience
#·InterestCategoryAffinity×
01adidas GolfSports56.92×
02PUMA GolfSports41.40×
03FootJoySports38.25×
04Scotty CameronSports35.76×
05Professional golf toursSports28.21×
06SrixonSports26.09×
07Rock Bottom GolfSports23.83×
08Brooks KoepkaSports23.33×
09Rain or Shine Elasto PaintersTravel & Leisure22.41×
10Phil MickelsonSports21.24×
11Cobra GolfSports18.71×
12PutterSports18.63×
13Scottie SchefflerSports15.33×
14Adam ScottSports14.14×
15Professional Golfers AssociationSports13.29×
16Ryder CupSports9.86×
17Golf cartSports8.36×
18Rory McIlroySports7.83×
19TopGolfSports7.71×
20PGA TourSports4.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PGA TOUR Superstore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PGA TOUR Superstore audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.66×
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PGA TOUR Superstore audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
MindfulnessBALANCE0.67×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PGA TOUR Superstore have in United States?

PGA TOUR Superstore has an estimated audience of 850,989 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of PGA TOUR Superstore fans?

24.3% of PGA TOUR Superstore fans are female, 75.7% are male, with an average age of 39.1 years.

03

Which brands do PGA TOUR Superstore fans like most?

PGA TOUR Superstore fans show strongest brand affinity for Scottie Scheffler (15.33×), adidas Golf (56.92×), and PUMA Golf (41.4×) over the country average.

04

Where do PGA TOUR Superstore fans live in United States?

PGA TOUR Superstore fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PGA TOUR Superstore fans also like?

Beyond PGA TOUR Superstore itself, the audience over-indexes on adidas Golf (56.92×), PUMA Golf (41.4×), Brooks Koepka (23.33×), and FootJoy (38.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See PGA TOUR Superstore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PGA TOUR Superstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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