Rascasse Audience Intelligence

Putter Audience in United States

A data profile of the people who buy, follow and care about Putter in United States — modelled from more than twelve digital signal sources. Putter has an estimated audience of 2,739,637 people in United States.

#5357among Topic in United States#983in Sports

The average Putter fan in United States is 43.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Masters Tournament, Tiger Woods, FedEx, with strongest over-indexing on Masters Tournament (21.33× the country average).

Demographically, the Putter audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Putter fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Putter profile in United States.

Audience size
2.7M
in United States
Gender
19.9%♀
80.1% male
Age
43.5
average years
Country rank
#11079
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Putter fans

19.9% are female, 80.1% are male, average age 43.5.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Putter audience in United States
MetricValue
Female19.9%
Male80.1%
Average age43.5
Estimated audience size2,739,637
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Putter audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4921%
50+32%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Putter audience comes from United States.

Worldwide audience distribution share by country for Putter
CountryShare
United States42.7%
United Kingdom14.8%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Putter audience in United States is strongest.

Fig. 05

Top regions by affinity

Putter fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K4.10×
02Ohio~100K1.69×
03Nevada~40K1.66×
04Idaho~20K1.49×
05North Carolina~100K1.48×
06Michigan~100K1.36×
07Iowa~30K1.24×
08North Dakota~7K1.22×
09Nebraska~20K1.19×
10South Dakota~7K1.10×
11Kansas~20K1.09×
12Kentucky~40K1.05×
13Utah~30K1.03×
14Washington~60K1.01×
15Missouri~40K1.01×
16Montana~7K0.99×
17Minnesota~40K0.96×
18Oklahoma~30K0.96×
19Arkansas~20K0.96×
20West Virginia~10K0.96×
21South Carolina~40K0.94×
22Indiana~50K0.93×
23Wisconsin~40K0.93×
24Texas~200K0.92×
25Alabama~40K0.92×
26Hawaii~10K0.89×
27Maine~9K0.89×
28Illinois~80K0.88×
29Louisiana~30K0.88×
30Mississippi~20K0.88×
31Pennsylvania~80K0.86×
32New Hampshire~9K0.86×
33Connecticut~20K0.85×
34Vermont~4K0.85×
35Tennessee~40K0.82×
36Rhode Island~7K0.82×
37Colorado~30K0.79×
38New Mexico~10K0.79×
39Massachusetts~40K0.78×
40Virginia~50K0.77×
41Alaska~4K0.77×
42Arizona~40K0.76×
43Georgia~60K0.74×
44California~200K0.72×
45New Jersey~50K0.72×
46Washington, District of Columbia~6K0.71×
47Delaware~5K0.71×
48New York~100K0.69×
49Florida~100K0.66×
50Maryland~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Putter, United States
0.63×1.00×4.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Putter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Putter audience
#·InterestCategoryAffinity×
01Indoor golfSports48.36×
02Masters TournamentSports21.33×
03Philadelphia UnionSports20.00×
04PGA TOUR SuperstoreShopping18.63×
05Justin RoseSports15.37×
06Tiger WoodsSports15.31×
07Brooks KoepkaSports13.14×
08Ryder CupSports7.80×
09Family carCars & Mobility7.67×
10The Tour ChampionshipSports7.64×
11Winter Olympic GamesSports7.05×
12FedExBusiness & Career6.87×
13PGA TourSports6.59×
14US Open (tennis)Sports6.52×
15Country clubHome & Garden5.34×
16First class travelTravel & Leisure4.07×
17Sustainable energyHome & Garden4.06×
18GolfSports3.61×
19Mortgage loansBusiness & Career3.31×
20CBS SportsMovies & TV3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Putter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Putter audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.53×
Convenience OrientationPREMIUM1.99×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Putter audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Putter have in United States?

Putter has an estimated audience of 2,739,637 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Putter fans?

19.9% of Putter fans are female, 80.1% are male, with an average age of 43.5 years.

03

Which brands do Putter fans like most?

Putter fans show strongest brand affinity for Masters Tournament (21.33×), Tiger Woods (15.31×), and FedEx (6.87×) over the country average.

04

Where do Putter fans live in United States?

Putter fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Putter fans also like?

Beyond Putter itself, the audience over-indexes on Tiger Woods (15.31×), FedEx (6.87×), PGA Tour (6.59×), and Indoor golf (48.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Putter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Putter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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