Rascasse Audience Intelligence

PUMA Golf Target Market in United States

A data profile of the people who buy, follow and care about PUMA Golf in United States — modelled from more than twelve digital signal sources. PUMA Golf has an estimated audience of 949,130 people in United States.

#52among Golf in United States#2514among Brand in United States#2278in Sports

The average PUMA Golf fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ryder Cup, Masters Tournament, TopGolf, with strongest over-indexing on Ryder Cup (61.99× the country average).

Demographically, the PUMA Golf audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PUMA Golf fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Brand · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PUMA Golf profile in United States.

Audience size
949K
in United States
Gender
20.1%♀
79.9% male
Age
35.8
average years
Country rank
#24508
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PUMA Golf

20.1% are female, 79.9% are male, average age 35.8.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for PUMA Golf audience in United States
MetricValue
Female20.1%
Male79.9%
Average age35.8
Estimated audience size949,130
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the PUMA Golf audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

68.6%

of the worldwide PUMA Golf audience comes from United States.

Worldwide audience distribution share by country for PUMA Golf
CountryShare
United States68.6%
United Kingdom10.9%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PUMA Golf audience in United States is strongest.

Fig. 05

Top regions by affinity

PUMA Golf customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.57×
02Nebraska~7K1.45×
03New Hampshire~5K1.42×
04Michigan~30K1.38×
05North Dakota~3K1.37×
06Minnesota~20K1.33×
07Iowa~10K1.32×
08Hawaii~5K1.30×
09Idaho~6K1.25×
10Montana~3K1.25×
11Colorado~20K1.16×
12Wisconsin~20K1.16×
13Kansas~9K1.16×
14Ohio~30K1.14×
15Connecticut~10K1.12×
16South Dakota~2K1.11×
17South Carolina~20K1.08×
18North Carolina~30K1.07×
19Indiana~20K1.06×
20Washington~20K1.05×
21Vermont~2K1.04×
22Missouri~20K1.00×
23Utah~9K1.00×
24Maine~3K1.00×
25Rhode Island~3K1.00×
26Pennsylvania~30K0.98×
27Arizona~20K0.96×
28Illinois~30K0.95×
29Tennessee~20K0.91×
30Kentucky~10K0.91×
31Alaska~2K0.90×
32West Virginia~4K0.89×
33California~90K0.88×
34Oklahoma~9K0.88×
35Oregon~10K0.87×
36Delaware~2K0.87×
37Florida~50K0.81×
38New Jersey~20K0.81×
39Alabama~10K0.81×
40Virginia~20K0.80×
41Nevada~7K0.80×
42Arkansas~6K0.80×
43Georgia~20K0.77×
44New Mexico~4K0.77×
45Washington, District of Columbia~2K0.77×
46New York~40K0.75×
47Mississippi~6K0.75×
48Maryland~10K0.72×
49Louisiana~9K0.72×
50Texas~50K0.62×
Fig. 06

Affinity by region

Affinity by region — PUMA Golf, United States
0.62×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PUMA Golf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PUMA Golf audience
#·InterestCategoryAffinity×
01Ryder CupSports61.99×
02Porter AirlinesTravel & Leisure43.26×
03PGA TOUR SuperstoreShopping41.40×
04Audi A8Cars & Mobility40.43×
05Pebble Beach Golf LinksSports39.11×
06Masters TournamentSports28.72×
07Bauer HockeySports22.93×
08TopGolfSports21.14×
09Peter ThielBusiness & Career20.00×
10Jeremy IronsMovies & TV20.00×
11Mercedes-Benz S-ClassCars & Mobility19.62×
12BMW 7 SeriesCars & Mobility16.56×
13Jack NicklausSports15.60×
14Tiger WoodsSports15.32×
15LPGASports14.91×
16Rory McIlroySports14.32×
17The Tour ChampionshipSports13.41×
18Ski resortTravel & Leisure11.83×
19The Open ChampionshipSports7.06×
20PGA TourSports5.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PUMA Golf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PUMA Golf audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.34×
Risk AppetiteTHRILL2.11×
IndulgenceJOY2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PUMA Golf audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Community OrientationOPEN0.69×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PUMA Golf's target market in United States?

PUMA Golf's target market in United States covers an estimated 949,130 people, concentrated in California and Florida.

02

What is the gender split and age of PUMA Golf customers?

20.1% of the PUMA Golf audience are female, 79.9% are male, with an average age of 35.8 years.

03

Which brands do PUMA Golf fans like most?

PUMA Golf fans show strongest brand affinity for Ryder Cup (61.99×), Masters Tournament (28.72×), and TopGolf (21.14×) over the country average.

04

Where do PUMA Golf fans live in United States?

PUMA Golf fans in United States are most concentrated in California (reach ~90K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PUMA Golf fans also like?

Beyond PUMA Golf itself, the audience over-indexes on Masters Tournament (28.72×), TopGolf (21.14×), Peter Thiel (20×), and Tiger Woods (15.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See PUMA Golf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PUMA Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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