PUMA Golf Audience in United States

PUMA Golf logo

PUMA Golf has an estimated audience of 953,242 people in United States. 20.1% are female, 79.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Ryder Cup, Tiger Woods, Peter Thiel, PGA Tour, Jean Paul Gaultier.

The average PUMA Golf fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ryder Cup, Tiger Woods, Peter Thiel, with strongest over-indexing on Ryder Cup (31.65× the country average). Demographically, the PUMA Golf audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Golf

Demographics of PUMA Golf fans

Demographic split for PUMA Golf audience in United States
MetricValue
Female20.1%
Male79.9%
Average age35.8
Estimated audience size953,242

Audience persona

The typical PUMA Golf fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.

Top regions in United States

Top regions ranked by reach for PUMA Golf in United States
RegionReachAffinity
California96,9580.92×
Texas50,7140.62×
Florida50,3980.78×
New York42,5220.8×
Michigan37,9371.52×
North Carolina35,5171.24×
Ohio34,5431.18×
Pennsylvania32,2381×
Illinois31,7601×
Massachusetts31,1021.66×
Georgia23,1620.79×
Washington20,8391.09×
New Jersey20,2040.83×
Minnesota19,4511.42×
Arizona19,1020.98×
Virginia19,0190.82×
Tennessee18,9250.99×
Indiana17,8851.03×
Wisconsin17,6581.23×
Colorado17,1991.14×
Missouri15,9931.04×
South Carolina15,5951.09×
Maryland11,4780.7×
Connecticut11,4091.19×
Iowa10,9161.39×
Kentucky10,8820.91×
Alabama9,7890.74×
Oklahoma9,3150.88×
Kansas9,2831.24×
Oregon9,1560.84×
Utah8,7871.03×
Louisiana7,3800.6×
Nebraska7,1411.49×
Nevada6,7160.73×
Idaho6,3811.33×
Hawaii6,2461.52×
New Hampshire5,2231.39×
Arkansas5,1000.65×
Mississippi3,6660.47×
Montana3,5771.35×
Maine3,2690.96×
North Dakota3,1991.63×
West Virginia3,1410.71×
Rhode Island2,9530.97×
South Dakota2,5501.16×
New Mexico2,2920.48×
Delaware1,7090.65×
Vermont1,6090.96×
Washington, District of Columbia1,5570.54×
Wyoming1,2930.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PUMA Golf audience
BrandAffinityCategory
Ryder Cup31.65×Sports
Tiger Woods16.42×Sports
Peter Thiel20×Business & Career
PGA Tour8.26×Sports
Jean Paul Gaultier21.59×Fashion & Accessoires
Ski resort8.63×Travel & Leisure
PSV Eindhoven39.62×Sports
TopGolf9.46×Sports
LPGA12.78×Sports
New Balance5.28×Fashion & Accessoires
Back to the Future12.06×Movies & TV
The Open Championship6.43×Sports
Planet Fitness3.16×Sports
Jeremy Irons20×Movies & TV
Feyenoord34.12×Sports
Deutsche Eishockey Liga29.83×Sports
Indoor golf35.36×Sports
Air Jordan7.13×Fashion & Accessoires
Nike3.5×Fashion & Accessoires
Los Angeles Lakers3.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PUMA Golf audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
Sports ActivityPOWER1.74
Quality AwarenessPREMIUM1.62
LGBTQ+ IdentityOPEN1.53
Early Adopter MentalityPOWER1.51
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for PUMA Golf
CountryShare
United States68.7%
United Kingdom10.9%
Canada7.9%

See PUMA Golf audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does PUMA Golf have in United States?

PUMA Golf has an estimated audience of 953,242 people in United States, concentrated in California and Texas.

What is the gender split and age of PUMA Golf fans?

20.1% of PUMA Golf fans are female, 79.9% are male, with an average age of 35.8 years.

Which brands do PUMA Golf fans like most?

PUMA Golf fans show strongest brand affinity for Ryder Cup (31.65×), Tiger Woods (16.42×), and Peter Thiel (20×) over the country average.

Where do PUMA Golf fans live in United States?

PUMA Golf fans in United States are most concentrated in California (reach 96,958), Texas (reach 50,714), and Florida (reach 50,398). These three regions account for the largest share of the active audience.

What other brands do PUMA Golf fans also like?

Beyond PUMA Golf itself, the audience over-indexes on Tiger Woods (16.42×), Peter Thiel (20×), PGA Tour (8.26×), and Jean Paul Gaultier (21.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PUMA Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.