adidas Golf Audience in United States

adidas Golf logo

adidas Golf has an estimated audience of 715,410 people in United States. 24.1% are female, 75.9% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Fayette County, Georgia, Ayrton Senna, Alaska, Elsword, Pro-Ject.

The average adidas Golf fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fayette County, Georgia, Ayrton Senna, Alaska, with strongest over-indexing on Fayette County, Georgia (90.52× the country average). Demographically, the adidas Golf audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Golf

Demographics of adidas Golf fans

Demographic split for adidas Golf audience in United States
MetricValue
Female24.1%
Male75.9%
Average age35.9
Estimated audience size715,410

Audience persona

The typical adidas Golf fan in United States is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Fayette County, Georgia.

Top regions in United States

Top regions ranked by reach for adidas Golf in United States
RegionReachAffinity
California106,1131.35×
Texas49,1710.8×
Florida41,3900.85×
New York36,4510.91×
Illinois25,9081.09×
Michigan23,5741.26×
Pennsylvania23,3560.97×
Ohio22,7601.03×
North Carolina22,0021.02×
Georgia21,7870.99×
New Jersey17,4290.96×
Massachusetts17,3491.23×
Washington16,7781.17×
Virginia15,5450.89×
Colorado14,5651.29×
Arizona14,0120.96×
Minnesota13,6191.33×
Tennessee13,5660.95×
Indiana13,5611.04×
Wisconsin13,4201.25×
South Carolina12,6941.18×
Missouri11,3620.99×
Oregon10,9131.33×
Connecticut9,0851.27×
Kentucky8,5150.95×
Maryland8,3850.68×
Alabama7,6810.77×
Utah7,0971.11×
Iowa6,9451.18×
Kansas6,5201.16×
Oklahoma6,4780.82×
Louisiana6,2120.67×
Nebraska5,6961.59×
Nevada5,1650.75×
Arkansas4,7250.8×
Hawaii4,3291.41×
Idaho3,9751.11×
Mississippi3,9630.67×
New Hampshire3,1211.11×
New Mexico2,3150.65×
Maine2,1900.85×
Rhode Island2,1580.95×
West Virginia2,0660.62×
Montana2,0221.02×
Washington, District of Columbia1,9270.9×
South Dakota1,7001.03×
North Dakota1,5831.08×
Delaware1,4410.73×
Wyoming1,0791.02×
Vermont1,0780.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for adidas Golf audience
BrandAffinityCategory
Fayette County, Georgia90.52×Travel & Leisure
Ayrton Senna22.75×Sports
Alaska3.82×Travel & Leisure
Elsword35.45×Games
Pro-Ject5.95×Music & Radio
Minnesota2.45×Travel & Leisure
Nebraska3.73×Travel & Leisure
Home construction1.81×Home & Garden
Product design2.38×Business & Career
Nick Jr. (Australia)9.72×Kids & Family
Natural rubber1.89×Cars & Mobility
Google Analytics4.38×Internet & Social Media
Mothercare2.69×Kids & Family
Staycation2.61×Home & Garden
Justice2.16×Politics & Society
UK garage4.09×Music & Radio
Trane6.7×Home & Garden
Wizards of Waverly Place4.52×Movies & TV
JDSU2.04×Business & Career
IOL9.53×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by adidas Golf audience
TraitClusterScore
Family OrientationCONSERVATISM3.18
Luxury OrientationPREMIUM2.66
LGBTQ+ IdentityOPEN2.54
Design AffinityPREMIUM2.35
Sports ActivityPOWER1.5
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for adidas Golf
CountryShare
United States52.3%
United Kingdom11.9%
Canada7.0%

See adidas Golf audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does adidas Golf have in United States?

adidas Golf has an estimated audience of 715,410 people in United States, concentrated in California and Texas.

What is the gender split and age of adidas Golf fans?

24.1% of adidas Golf fans are female, 75.9% are male, with an average age of 35.9 years.

Which brands do adidas Golf fans like most?

adidas Golf fans show strongest brand affinity for Fayette County, Georgia (90.52×), Ayrton Senna (22.75×), and Alaska (3.82×) over the country average.

Where do adidas Golf fans live in United States?

adidas Golf fans in United States are most concentrated in California (reach 106,113), Texas (reach 49,171), and Florida (reach 41,390). These three regions account for the largest share of the active audience.

What other brands do adidas Golf fans also like?

Beyond adidas Golf itself, the audience over-indexes on Ayrton Senna (22.75×), Alaska (3.82×), Elsword (35.45×), and Pro-Ject (5.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for adidas Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.