Rascasse Audience Intelligence

adidas Golf Target Market in United States

A data profile of the people who buy, follow and care about adidas Golf in United States — modelled from more than twelve digital signal sources. adidas Golf has an estimated audience of 706,315 people in United States.

#63among Golf in United States#3069among Brand in United States#2815in Sports

The average adidas Golf fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charli XCX, TopGolf, Indoor golf, with strongest over-indexing on Charli XCX (41.7× the country average).

Demographically, the adidas Golf audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical adidas Golf fan in United States is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Charli XCX.

Category: Sports · Type: Brand · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the adidas Golf profile in United States.

Audience size
706K
in United States
Gender
24.1%♀
75.9% male
Age
35.9
average years
Country rank
#29758
Brand in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of adidas Golf

24.1% are female, 75.9% are male, average age 35.9.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for adidas Golf audience in United States
MetricValue
Female24.1%
Male75.9%
Average age35.9
Estimated audience size706,315
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the adidas Golf audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

52.4%

of the worldwide adidas Golf audience comes from United States.

Worldwide audience distribution share by country for adidas Golf
CountryShare
United States52.4%
United Kingdom11.6%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the adidas Golf audience in United States is strongest.

Fig. 05

Top regions by affinity

adidas Golf customers by region in United States
#RegionReachAffinity×
01Nebraska~5K1.49×
02Oregon~10K1.47×
03California~100K1.36×
04Hawaii~4K1.27×
05Colorado~10K1.26×
06Minnesota~10K1.24×
07Massachusetts~20K1.22×
08Michigan~20K1.18×
09Connecticut~8K1.18×
10Wisconsin~10K1.17×
11Kansas~6K1.14×
12Washington~20K1.13×
13South Carolina~10K1.13×
14Utah~7K1.12×
15Iowa~7K1.12×
16North Dakota~2K1.09×
17Idaho~4K1.08×
18New Hampshire~3K1.08×
19Montana~2K1.05×
20South Dakota~2K1.05×
21Illinois~20K1.03×
22Ohio~20K1.01×
23Rhode Island~2K0.99×
24Arizona~10K0.98×
25Tennessee~10K0.98×
26Indiana~10K0.97×
27Missouri~10K0.97×
28Vermont~1K0.97×
29North Carolina~20K0.96×
30Pennsylvania~20K0.94×
31Georgia~20K0.94×
32Kentucky~8K0.94×
33Maine~2K0.94×
34New Jersey~20K0.92×
35Virginia~20K0.92×
36Washington, District of Columbia~2K0.92×
37Delaware~2K0.88×
38Alaska~1K0.88×
39Oklahoma~7K0.86×
40Arkansas~5K0.86×
41New York~30K0.85×
42West Virginia~3K0.85×
43Florida~40K0.84×
44New Mexico~3K0.83×
45Nevada~6K0.82×
46Alabama~8K0.81×
47Mississippi~5K0.81×
48Texas~50K0.76×
49Louisiana~7K0.75×
50Maryland~9K0.74×
Fig. 06

Affinity by region

Affinity by region — adidas Golf, United States
0.74×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the adidas Golf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for adidas Golf audience
#·InterestCategoryAffinity×
01Indoor golfSports101.54×
02PGA TOUR SuperstoreShopping56.92×
03Charli XCXMusic & Radio41.70×
04Depeche ModeMusic & Radio33.17×
05TopGolfSports26.19×
06Rock Bottom GolfSports25.52×
07Phil MickelsonSports20.70×
08Pebble Beach Golf LinksSports18.68×
09Family carCars & Mobility18.57×
10The Tour ChampionshipSports16.84×
11Heidi KlumFashion & Accessoires15.99×
12Jack NicklausSports15.54×
13LPGASports14.85×
14Bose CorporationTechnology & Electronics14.07×
15Rory McIlroySports13.25×
16Masters TournamentSports11.61×
17High-net-worth individualBusiness & Career8.56×
18Tiger WoodsSports8.27×
19The Open ChampionshipSports6.87×
20FedExBusiness & Career4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the adidas Golf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by adidas Golf audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.69×
Design AffinityPREMIUM2.05×
Luxury OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by adidas Golf audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.71×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is adidas Golf's target market in United States?

adidas Golf's target market in United States covers an estimated 706,315 people, concentrated in California and Texas.

02

What is the gender split and age of adidas Golf customers?

24.1% of the adidas Golf audience are female, 75.9% are male, with an average age of 35.9 years.

03

Which brands do adidas Golf fans like most?

adidas Golf fans show strongest brand affinity for Charli XCX (41.7×), TopGolf (26.19×), and Indoor golf (101.54×) over the country average.

04

Where do adidas Golf fans live in United States?

adidas Golf fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do adidas Golf fans also like?

Beyond adidas Golf itself, the audience over-indexes on TopGolf (26.19×), Indoor golf (101.54×), Family car (18.57×), and Masters Tournament (11.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See adidas Golf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for adidas Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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