Rascasse Audience Intelligence

Bose Corporation Target Market in United States

A data profile of the people who buy, follow and care about Bose Corporation in United States — modelled from more than twelve digital signal sources. Bose Corporation has an estimated audience of 3,562,477 people in United States.

#8among Entertainment in United States#925among Brand in United States#355in Technology & Electronics

The average Bose Corporation fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Electronics, Firestone Complete Auto Care, Google Maps, with strongest over-indexing on Electronics (3.83× the country average).

Demographically, the Bose Corporation audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bose Corporation fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Electronics.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bose Corporation profile in United States.

Audience size
3.6M
in United States
Gender
26.8%♀
73.2% male
Age
40.0
average years
Country rank
#8892
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bose Corporation

26.8% are female, 73.2% are male, average age 40.0.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Bose Corporation audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.0
Estimated audience size3,562,477
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Bose Corporation audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4923%
50+19%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Bose Corporation audience comes from United States.

Worldwide audience distribution share by country for Bose Corporation
CountryShare
United States24.8%
Japan10.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bose Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Bose Corporation customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K1.76×
02Hawaii~20K1.60×
03Alaska~10K1.58×
04New York~300K1.35×
05New Hampshire~20K1.24×
06Washington~90K1.23×
07California~500K1.19×
08New Jersey~100K1.12×
09Vermont~7K1.09×
10Florida~300K1.08×
11Arizona~80K1.08×
12Washington, District of Columbia~10K1.08×
13New Mexico~20K1.07×
14Maine~10K1.06×
15Virginia~90K1.04×
16Maryland~60K1.04×
17Colorado~60K1.04×
18Connecticut~40K1.03×
19Oregon~40K1.02×
20Rhode Island~10K1.02×
21Texas~300K1.01×
22Illinois~100K1.00×
23Nevada~30K1.00×
24Minnesota~50K0.99×
25Georgia~100K0.98×
26Montana~10K0.98×
27North Dakota~7K0.98×
28Utah~30K0.96×
29Delaware~9K0.96×
30Michigan~90K0.93×
31Idaho~20K0.93×
32Kansas~30K0.92×
33Pennsylvania~100K0.90×
34North Carolina~100K0.89×
35Nebraska~20K0.87×
36South Dakota~7K0.86×
37Indiana~50K0.85×
38Wisconsin~50K0.85×
39Tennessee~60K0.83×
40South Carolina~40K0.83×
41Ohio~90K0.82×
42Iowa~20K0.81×
43Louisiana~40K0.79×
44Oklahoma~30K0.79×
45Missouri~40K0.78×
46Kentucky~30K0.77×
47West Virginia~10K0.77×
48Alabama~40K0.76×
49Mississippi~20K0.73×
50Arkansas~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Bose Corporation, United States
0.72×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bose Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bose Corporation audience
#·InterestCategoryAffinity×
01Audio-TechnicaTechnology & Electronics16.17×
02Noise-cancelling headphonesTechnology & Electronics11.25×
03Inglourious BasterdsMovies & TV10.05×
04Firestone Complete Auto CareCars & Mobility9.62×
05Audio power amplifierTechnology & Electronics9.43×
06High-end audioTechnology & Electronics8.85×
07JBLTechnology & Electronics8.06×
08ElectronicsTechnology & Electronics3.83×
09LoudspeakerTechnology & Electronics3.48×
10Google MapsInternet & Social Media3.31×
11Used carCars & Mobility2.81×
12Best BuyShopping2.27×
13AutoZoneCars & Mobility2.18×
14Android (operating system)Technology & Electronics1.96×
15FIFA World CupSports1.83×
16Video gamesGames1.78×
17FIFA World Cup 2026Sports1.75×
18BusinessBusiness & Career1.66×
19Outdoor recreationSports1.52×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bose Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bose Corporation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Early Adopter MentalityPOWER1.67×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bose Corporation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
CreativityOPEN0.89×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bose Corporation's target market in United States?

Bose Corporation's target market in United States covers an estimated 3,562,477 people, concentrated in California and Texas.

02

What is the gender split and age of Bose Corporation customers?

26.8% of the Bose Corporation audience are female, 73.2% are male, with an average age of 40.0 years.

03

Which brands do Bose Corporation fans like most?

Bose Corporation fans show strongest brand affinity for Electronics (3.83×), Firestone Complete Auto Care (9.62×), and Google Maps (3.31×) over the country average.

04

Where do Bose Corporation fans live in United States?

Bose Corporation fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bose Corporation fans also like?

Beyond Bose Corporation itself, the audience over-indexes on Firestone Complete Auto Care (9.62×), Google Maps (3.31×), FIFA World Cup 2026 (1.75×), and Audio power amplifier (9.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Bose Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bose Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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