Bose Corporation Audience in United States

Bose Corporation logo

Bose Corporation has an estimated audience of 3,547,683 people in United States. 26.8% are female, 73.2% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Electronics, Google Maps, Firestone Complete Auto Care, Audio power amplifier, Business.

The average Bose Corporation fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electronics, Google Maps, Firestone Complete Auto Care, with strongest over-indexing on Electronics (3.83× the country average). Demographically, the Bose Corporation audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Bose Corporation fans

Demographic split for Bose Corporation audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.0
Estimated audience size3,547,683

Audience persona

The typical Bose Corporation fan in United States is more male, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Electronics.

Top regions in United States

Top regions ranked by reach for Bose Corporation in United States
RegionReachAffinity
California502,6931.29×
Texas320,0711.05×
New York280,6231.42×
Florida266,7171.11×
Massachusetts132,0051.89×
Illinois121,4491.03×
Georgia110,8491.01×
Pennsylvania108,3030.91×
New Jersey106,6471.18×
North Carolina99,4790.93×
Washington93,5201.31×
Virginia92,8511.07×
Ohio91,0080.83×
Michigan89,0920.96×
Arizona80,7741.12×
Maryland66,2011.09×
Tennessee59,9410.84×
Colorado58,8781.05×
Indiana54,7170.84×
Minnesota52,7471.04×
Wisconsin45,9310.86×
Missouri45,8740.8×
South Carolina44,0050.82×
Oregon42,8191.05×
Alabama37,6620.76×
Connecticut36,7921.03×
Louisiana34,7480.76×
Nevada34,4161×
Kentucky33,4160.75×
Utah29,4940.93×
Oklahoma29,4580.75×
Hawaii25,0821.64×
Kansas23,1330.83×
Iowa22,9950.79×
Arkansas19,8800.68×
Mississippi19,2020.66×
New Mexico18,0911.02×
New Hampshire17,3341.24×
Idaho15,9170.89×
Nebraska15,1430.85×
Maine13,1201.03×
Washington, District of Columbia12,0511.13×
Rhode Island11,3581.01×
West Virginia11,1670.68×
Alaska10,9671.45×
Montana9,6760.98×
Delaware9,1110.93×
North Dakota6,5280.9×
South Dakota6,4390.79×
Vermont6,3641.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bose Corporation audience
BrandAffinityCategory
Electronics3.83×Technology & Electronics
Google Maps3.31×Internet & Social Media
Firestone Complete Auto Care9.62×Cars & Mobility
Audio power amplifier9.43×Technology & Electronics
Business1.66×Business & Career
Inglourious Basterds10.05×Movies & TV
Audio-Technica16.17×Technology & Electronics
Noise-cancelling headphones11.25×Technology & Electronics
Video games1.78×Games
Outdoor recreation1.52×Sports
Used car2.81×Cars & Mobility
Best Buy2.27×Shopping
Android (operating system)1.96×Technology & Electronics
High-end audio8.85×Technology & Electronics
Loudspeaker3.48×Technology & Electronics
Lowe's1.96×Shopping
AutoZone2.18×Cars & Mobility
Photography1.5×Arts & Culture
Rock music1.56×Music & Radio
Home audio8.42×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bose Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
IndulgenceJOY1.61
Early Adopter MentalityPOWER1.59
Convenience OrientationPREMIUM1.59
LGBTQ+ IdentityOPEN1.56
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Bose Corporation
CountryShare
United States24.7%
Japan10.8%
Germany6.6%

See Bose Corporation audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Bose Corporation have in United States?

Bose Corporation has an estimated audience of 3,547,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Bose Corporation fans?

26.8% of Bose Corporation fans are female, 73.2% are male, with an average age of 40.0 years.

Which brands do Bose Corporation fans like most?

Bose Corporation fans show strongest brand affinity for Electronics (3.83×), Google Maps (3.31×), and Firestone Complete Auto Care (9.62×) over the country average.

Where do Bose Corporation fans live in United States?

Bose Corporation fans in United States are most concentrated in California (reach 502,693), Texas (reach 320,071), and New York (reach 280,623). These three regions account for the largest share of the active audience.

What other brands do Bose Corporation fans also like?

Beyond Bose Corporation itself, the audience over-indexes on Google Maps (3.31×), Firestone Complete Auto Care (9.62×), Audio power amplifier (9.43×), and Business (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bose Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.