Rascasse Audience Intelligence

Srixon Target Market in United States

A data profile of the people who buy, follow and care about Srixon in United States — modelled from more than twelve digital signal sources. Srixon has an estimated audience of 1,217,485 people in United States.

#2114among Brand in United States#1896in Sports

The average Srixon fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Masters Tournament, Justin Rose, FedEx, with strongest over-indexing on Masters Tournament (29.62× the country average).

Demographically, the Srixon audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Srixon fan in United States is more male, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Srixon profile in United States.

Audience size
1.2M
in United States
Gender
19.3%♀
80.7% male
Age
38.8
average years
Country rank
#20658
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Srixon

19.3% are female, 80.7% are male, average age 38.8.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Srixon audience in United States
MetricValue
Female19.3%
Male80.7%
Average age38.8
Estimated audience size1,217,485
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Srixon audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4918%
50+22%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Srixon audience comes from United States.

Worldwide audience distribution share by country for Srixon
CountryShare
United States58.0%
United Kingdom9.6%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Srixon audience in United States is strongest.

Fig. 05

Top regions by affinity

Srixon customers by region in United States
#RegionReachAffinity×
01Hawaii~9K1.76×
02Utah~20K1.56×
03Nebraska~8K1.31×
04South Carolina~20K1.29×
05North Dakota~3K1.29×
06Iowa~10K1.19×
07Minnesota~20K1.18×
08Michigan~40K1.16×
09Kentucky~20K1.15×
10Wisconsin~20K1.11×
11South Dakota~3K1.11×
12Idaho~7K1.09×
13Missouri~20K1.08×
14New Hampshire~5K1.08×
15Ohio~40K1.06×
16North Carolina~40K1.06×
17Connecticut~10K1.06×
18Colorado~20K1.05×
19Alabama~20K1.05×
20Arkansas~10K1.05×
21Tennessee~30K1.04×
22Indiana~20K1.03×
23Oregon~10K1.03×
24Washington~20K1.02×
25California~100K1.01×
26Arizona~20K1.00×
27Oklahoma~10K1.00×
28Maine~4K1.00×
29Montana~3K1.00×
30Kansas~9K0.98×
31West Virginia~5K0.96×
32Mississippi~9K0.94×
33Massachusetts~20K0.93×
34Louisiana~10K0.93×
35Vermont~2K0.93×
36Illinois~40K0.92×
37Florida~70K0.90×
38Georgia~30K0.90×
39Virginia~30K0.90×
40New Mexico~5K0.88×
41Pennsylvania~40K0.86×
42Rhode Island~3K0.86×
43Alaska~2K0.84×
44Nevada~10K0.82×
45Texas~80K0.76×
46Delaware~3K0.74×
47Washington, District of Columbia~3K0.70×
48New Jersey~20K0.69×
49New York~40K0.65×
50Maryland~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Srixon, United States
0.63×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Srixon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Srixon audience
#·InterestCategoryAffinity×
01Martin KaymerSports91.43×
02Indoor golfSports68.61×
03Justin RoseSports66.55×
04Phil MickelsonSports30.28×
05Masters TournamentSports29.62×
06NetJetsCars & Mobility28.98×
07Sean PaytonSports27.27×
08Pebble Beach Golf LinksSports22.36×
09Dennis RodmanSports21.35×
10Roberto CavalliFashion & Accessoires20.26×
11Arnold PalmerSports19.47×
12Tiger WoodsSports15.81×
13LPGASports13.52×
14Ryder CupSports11.55×
15TopGolfSports10.29×
16FedExBusiness & Career9.78×
17PGA TourSports7.98×
18Sustainable energyHome & Garden5.72×
19Mortgage loansBusiness & Career4.30×
20GolfSports3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Srixon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Srixon audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.70×
Convenience OrientationPREMIUM2.26×
Quality AwarenessPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Srixon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Srixon's target market in United States?

Srixon's target market in United States covers an estimated 1,217,485 people, concentrated in California and Texas.

02

What is the gender split and age of Srixon customers?

19.3% of the Srixon audience are female, 80.7% are male, with an average age of 38.8 years.

03

Which brands do Srixon fans like most?

Srixon fans show strongest brand affinity for Masters Tournament (29.62×), Justin Rose (66.55×), and FedEx (9.78×) over the country average.

04

Where do Srixon fans live in United States?

Srixon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Srixon fans also like?

Beyond Srixon itself, the audience over-indexes on Justin Rose (66.55×), FedEx (9.78×), Tiger Woods (15.81×), and PGA Tour (7.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Srixon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Srixon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →