FootJoy Audience in United States

FootJoy logo

FootJoy has an estimated audience of 878,335 people in United States. 22.7% are female, 77.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, Fayette County, Georgia, Ayrton Senna, Iowa Lottery, edureka.

The average FootJoy fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Fayette County, Georgia, Ayrton Senna, with strongest over-indexing on Product design (3.58× the country average). Demographically, the FootJoy audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Golf

Demographics of FootJoy fans

Demographic split for FootJoy audience in United States
MetricValue
Female22.7%
Male77.3%
Average age37.8
Estimated audience size878,335

Audience persona

The typical FootJoy fan in United States is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for FootJoy in United States
RegionReachAffinity
California73,8920.77×
Texas62,6810.83×
Florida52,8320.89×
New York38,6060.79×
North Carolina34,5321.31×
Georgia32,0041.18×
Pennsylvania31,0231.05×
Illinois30,8661.05×
Ohio29,6081.09×
Massachusetts27,5061.59×
Michigan27,3171.19×
Tennessee20,9581.19×
Virginia20,3260.95×
South Carolina20,3081.54×
New Jersey18,0520.81×
Alabama17,6421.44×
Indiana16,5511.03×
Missouri16,0291.13×
Arizona14,7190.82×
Minnesota14,5981.16×
Kentucky13,7901.25×
Washington13,6570.78×
Wisconsin13,6401.03×
Colorado12,2800.89×
Connecticut11,2361.28×
Oklahoma10,7361.1×
Maryland10,6610.71×
Louisiana10,2260.9×
Iowa9,3161.29×
Arkansas8,6401.19×
Kansas8,2931.2×
Oregon7,8160.78×
Mississippi7,6551.06×
Utah7,0820.9×
Nebraska5,3031.2×
Nevada4,8870.58×
New Hampshire4,1641.2×
Hawaii4,0861.08×
Rhode Island3,8531.38×
West Virginia3,6290.89×
Idaho3,2340.73×
Maine2,9780.95×
Montana2,1380.88×
North Dakota2,1351.18×
South Dakota2,0931.03×
New Mexico2,0920.47×
Washington, District of Columbia1,9320.73×
Delaware1,7140.71×
Vermont1,3370.87×
Wyoming8960.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FootJoy audience
BrandAffinityCategory
Product design3.58×Business & Career
Fayette County, Georgia56.11×Travel & Leisure
Ayrton Senna13.45×Sports
Iowa Lottery12.65×Games
edureka32.2×Business & Career
Home equity1.64×Home & Garden
Tierra Cali6.26×Travel & Leisure
Haworth16.34×Home & Garden
Sub Zero (Official)7.8×Literature
Nebraska Cornhuskers football2.78×Sports
Natural rubber1.59×Cars & Mobility
Trane7×Home & Garden
JDSU2.25×Business & Career
Gary Clark, Jr.9.65×Music & Radio
Staycation2.24×Home & Garden
Certified diabetes educator9.07×Business & Career
Pro-Ject2.73×Music & Radio
Kerang4.42×Travel & Leisure
Jesse Plemons2.07×Movies & TV
New York Harbor7.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FootJoy audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.74
SustainabilityBALANCE1.42
DIY MentalityTHRILL1.37
LGBTQ+ IdentityOPEN1.35
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for FootJoy
CountryShare
United States56.8%
Japan11.3%
United Kingdom6.9%

See FootJoy audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does FootJoy have in United States?

FootJoy has an estimated audience of 878,335 people in United States, concentrated in California and Texas.

What is the gender split and age of FootJoy fans?

22.7% of FootJoy fans are female, 77.3% are male, with an average age of 37.8 years.

Which brands do FootJoy fans like most?

FootJoy fans show strongest brand affinity for Product design (3.58×), Fayette County, Georgia (56.11×), and Ayrton Senna (13.45×) over the country average.

Where do FootJoy fans live in United States?

FootJoy fans in United States are most concentrated in California (reach 73,892), Texas (reach 62,681), and Florida (reach 52,832). These three regions account for the largest share of the active audience.

What other brands do FootJoy fans also like?

Beyond FootJoy itself, the audience over-indexes on Fayette County, Georgia (56.11×), Ayrton Senna (13.45×), Iowa Lottery (12.65×), and edureka (32.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FootJoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.