Rascasse Audience Intelligence

FootJoy Target Market in United States

A data profile of the people who buy, follow and care about FootJoy in United States — modelled from more than twelve digital signal sources. FootJoy has an estimated audience of 882,656 people in United States.

#54among Golf in United States#2623among Brand in United States#2383in Sports

The average FootJoy fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TopGolf, Charli XCX, Cyndi Lauper, with strongest over-indexing on TopGolf (37.21× the country average).

Demographically, the FootJoy audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FootJoy fan in United States is more male, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for TopGolf.

Category: Sports · Type: Brand · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FootJoy profile in United States.

Audience size
883K
in United States
Gender
22.7%♀
77.3% male
Age
37.8
average years
Country rank
#25722
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FootJoy

22.7% are female, 77.3% are male, average age 37.8.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for FootJoy audience in United States
MetricValue
Female22.7%
Male77.3%
Average age37.8
Estimated audience size882,656
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the FootJoy audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4917%
50+20%
Fig. 04

Worldwide distribution

56.6%

of the worldwide FootJoy audience comes from United States.

Worldwide audience distribution share by country for FootJoy
CountryShare
United States56.6%
Japan11.3%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FootJoy audience in United States is strongest.

Fig. 05

Top regions by affinity

FootJoy customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.57×
02South Carolina~20K1.50×
03Alabama~20K1.42×
04Rhode Island~4K1.39×
05Iowa~9K1.30×
06North Carolina~30K1.24×
07Connecticut~10K1.24×
08Nebraska~5K1.23×
09North Dakota~2K1.23×
10New Hampshire~4K1.22×
11Kentucky~10K1.21×
12Arkansas~9K1.20×
13Tennessee~20K1.18×
14Georgia~30K1.16×
15Kansas~8K1.16×
16Mississippi~8K1.14×
17Minnesota~10K1.13×
18Michigan~30K1.12×
19Oklahoma~10K1.10×
20South Dakota~2K1.09×
21Missouri~20K1.08×
22Ohio~30K1.06×
23Hawaii~4K1.06×
24Pennsylvania~30K1.03×
25Wisconsin~10K1.01×
26Indiana~20K1.00×
27Maine~3K0.99×
28Illinois~30K0.98×
29Vermont~1K0.96×
30Louisiana~10K0.95×
31West Virginia~4K0.95×
32Utah~7K0.94×
33Montana~2K0.93×
34Virginia~20K0.89×
35Florida~50K0.88×
36Colorado~10K0.85×
37Idaho~4K0.82×
38Texas~60K0.80×
39Delaware~2K0.80×
40Arizona~10K0.78×
41Oregon~8K0.78×
42New Jersey~20K0.76×
43Washington~10K0.75×
44New York~40K0.74×
45Washington, District of Columbia~2K0.74×
46California~70K0.73×
47Maryland~10K0.71×
48Alaska~1K0.65×
49Nevada~5K0.58×
50New Mexico~3K0.58×
Fig. 06

Affinity by region

Affinity by region — FootJoy, United States
0.58×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FootJoy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FootJoy audience
#·InterestCategoryAffinity×
01Indoor golfSports63.47×
02Irina ShaykFashion & Accessoires62.00×
03Charli XCXMusic & Radio42.23×
04Cyndi LauperMusic & Radio41.90×
05PGA TOUR SuperstoreShopping38.25×
06TopGolfSports37.21×
07Phil MickelsonSports36.98×
08LavazzaFood & Beverages28.80×
09Jack NicklausSports27.20×
10LPGASports26.77×
11Goodyear Tire and Rubber CompanyCars & Mobility22.73×
12Rory McIlroySports17.67×
13Masters TournamentSports16.55×
14The Tour ChampionshipSports12.74×
15Channing TatumMovies & TV11.28×
16Ski resortTravel & Leisure10.46×
17Tiger WoodsSports10.07×
18The Open ChampionshipSports8.44×
19FedExBusiness & Career5.33×
20PGA TourSports5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FootJoy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FootJoy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.49×
Luxury OrientationPREMIUM1.99×
IndulgenceJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FootJoy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Community OrientationOPEN0.71×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FootJoy's target market in United States?

FootJoy's target market in United States covers an estimated 882,656 people, concentrated in California and Texas.

02

What is the gender split and age of FootJoy customers?

22.7% of the FootJoy audience are female, 77.3% are male, with an average age of 37.8 years.

03

Which brands do FootJoy fans like most?

FootJoy fans show strongest brand affinity for TopGolf (37.21×), Charli XCX (42.23×), and Cyndi Lauper (41.9×) over the country average.

04

Where do FootJoy fans live in United States?

FootJoy fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do FootJoy fans also like?

Beyond FootJoy itself, the audience over-indexes on Charli XCX (42.23×), Cyndi Lauper (41.9×), Masters Tournament (16.55×), and Irina Shayk (62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See FootJoy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FootJoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →