Alpha Industries Audience in Germany
Alpha Industries has an estimated audience of 718,593 people in Germany. 40.2% are female, 59.8% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Purchase order, Billiger.de, U.S. Polo Assn., Minority rights, Business and industry.
The average Alpha Industries fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Purchase order, Billiger.de, U.S. Polo Assn., with strongest over-indexing on Purchase order (43.48× the country average). Demographically, the Alpha Industries audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Alpha Industries fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 42.8 |
| Estimated audience size | 718,593 |
Audience persona
The typical Alpha Industries fan in Germany is more male, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Purchase order.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,662 | 0.88× |
| Bayern | 87,809 | 0.76× |
| Baden-Württemberg | 75,354 | 0.77× |
| Hessen | 61,772 | 1.13× |
| Niedersachsen | 58,975 | 0.85× |
| Sachsen | 48,979 | 1.39× |
| Rheinland-Pfalz | 31,350 | 0.87× |
| Berlin | 31,284 | 0.97× |
| Brandenburg | 26,209 | 1.18× |
| Sachsen-Anhalt | 24,995 | 1.34× |
| Thüringen | 24,080 | 1.32× |
| Schleswig-Holstein | 22,732 | 0.88× |
| Mecklenburg-Vorpommern | 18,211 | 1.33× |
| Hamburg | 15,283 | 0.94× |
| Saarland | 6,691 | 0.76× |
| Bremen | 3,979 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase order | 43.48× | Business & Career |
| Billiger.de | 14.77× | Shopping |
| U.S. Polo Assn. | 41.64× | Fashion & Accessoires |
| Minority rights | 23.33× | Politics & Society |
| Business and industry | 1.51× | Business & Career |
| Fred Perry | 9.64× | Fashion & Accessoires |
| Wirtz | 3.52× | Music & Radio |
| Green Street | 22.84× | Movies & TV |
| Baseball cap | 6.97× | Fashion & Accessoires |
| Human Rights Day | 33.28× | Politics & Society |
| Electronic funds transfer | 2.27× | Business & Career |
| Outerwear | 4.37× | Fashion & Accessoires |
| Patagonia | 4.39× | Fashion & Accessoires |
| Street One | 3.2× | Fashion & Accessoires |
| Jacket | 3.11× | Fashion & Accessoires |
| Stone Island | 5.8× | Fashion & Accessoires |
| Zadar | 3.99× | Travel & Leisure |
| AutoScout24 | 1.72× | Cars & Mobility |
| Lacoste | 3.8× | Fashion & Accessoires |
| Western wear | 3.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.69 |
| Patriotism | CONSERVATISM | 2.13 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Need for Security | CONSERVATISM | 1.65 |
| Early Adopter Mentality | POWER | 1.58 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.8% |
| United States | 14.8% |
| Japan | 8.9% |
See Alpha Industries audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Alpha Industries have in Germany?
Alpha Industries has an estimated audience of 718,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alpha Industries fans?
40.2% of Alpha Industries fans are female, 59.8% are male, with an average age of 42.8 years.
Which brands do Alpha Industries fans like most?
Alpha Industries fans show strongest brand affinity for Purchase order (43.48×), Billiger.de (14.77×), and U.S. Polo Assn. (41.64×) over the country average.
Where do Alpha Industries fans live in Germany?
Alpha Industries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,662), Bayern (reach 87,809), and Baden-Württemberg (reach 75,354). These three regions account for the largest share of the active audience.
What other brands do Alpha Industries fans also like?
Beyond Alpha Industries itself, the audience over-indexes on Billiger.de (14.77×), U.S. Polo Assn. (41.64×), Minority rights (23.33×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpha Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.