Rascasse Audience Intelligence

Purchase order Audience in Germany

A data profile of the people who buy, follow and care about Purchase order in Germany — modelled from more than twelve digital signal sources. Purchase order has an estimated audience of 349,703 people in Germany.

#5690among Topic in Germany#1079in Business & Career

The average Purchase order fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alpha Industries, Vincent D'Onofrio, Malaysia, with strongest over-indexing on Alpha Industries (43.48× the country average).

Demographically, the Purchase order audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Purchase order fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Alpha Industries.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purchase order profile in Germany.

Audience size
350K
in Germany
Gender
55.8%♀
44.2% male
Age
40.0
average years
Country rank
#15537
Topic in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purchase order fans

55.8% are female, 44.2% are male, average age 40.0.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Purchase order audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age40.0
Estimated audience size349,703
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Purchase order audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Purchase order audience comes from Germany.

Worldwide audience distribution share by country for Purchase order
CountryShare
United States28.8%
Italy15.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purchase order audience in Germany is strongest.

Fig. 05

Top regions by affinity

Purchase order fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.19×
02Thüringen~9K1.06×
03Sachsen~20K1.05×
04Nordrhein-Westfalen~80K1.04×
05Schleswig-Holstein~10K1.03×
06Hamburg~8K1.01×
07Saarland~4K1.01×
08Brandenburg~10K1.00×
09Niedersachsen~30K0.99×
10Baden-Württemberg~50K0.98×
11Mecklenburg-Vorpommern~7K0.98×
12Bayern~50K0.97×
13Rheinland-Pfalz~20K0.96×
14Bremen~3K0.95×
15Hessen~20K0.92×
16Berlin~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Purchase order, Germany
0.91×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purchase order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purchase order audience
#·InterestCategoryAffinity×
01Alpha IndustriesFashion & Accessoires43.48×
02Vincent D'OnofrioMovies & TV20.00×
03Chyler LeighFashion & Accessoires20.00×
04Steven YeunMovies & TV17.29×
05David HockneyArts & Culture12.85×
06MalaysiaTravel & Leisure10.30×
07FertilizerHome & Garden7.27×
08Peppa PigKids & Family6.47×
09Robin WilliamsMovies & TV6.23×
10Romper suitFashion & Accessoires5.33×
11DiaperKids & Family4.36×
12Baby transportKids & Family4.13×
13Scooby-DooMovies & TV3.87×
14Parental leaveKids & Family3.53×
15United Parcel ServiceBusiness & Career3.46×
16Ernsting's familyShopping2.75×
17Child developmentBusiness & Career2.74×
18Petrol engineCars & Mobility2.61×
19DeichmannShopping2.06×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purchase order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purchase order audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.65×
PatriotismCONSERVATISM1.42×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purchase order audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purchase order have in Germany?

Purchase order has an estimated audience of 349,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Purchase order fans?

55.8% of Purchase order fans are female, 44.2% are male, with an average age of 40.0 years.

03

Which brands do Purchase order fans like most?

Purchase order fans show strongest brand affinity for Alpha Industries (43.48×), Vincent D'Onofrio (20×), and Malaysia (10.3×) over the country average.

04

Where do Purchase order fans live in Germany?

Purchase order fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Purchase order fans also like?

Beyond Purchase order itself, the audience over-indexes on Vincent D'Onofrio (20×), Malaysia (10.3×), Chyler Leigh (20×), and Fertilizer (7.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Purchase order audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Purchase order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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