Purchase order Audience in Germany

Purchase order logo

Purchase order has an estimated audience of 349,703 people in Germany. 55.8% are female, 44.2% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aga Khan IV, Rossmann, Saving, Mustard seed, Home Office.

The average Purchase order fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aga Khan IV, Rossmann, Saving, with strongest over-indexing on Aga Khan IV (33.11× the country average). Demographically, the Purchase order audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Purchase order fans

Demographic split for Purchase order audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age40.0
Estimated audience size349,703

Audience persona

The typical Purchase order fan in Germany is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Aga Khan IV.

Top regions in Germany

Top regions ranked by reach for Purchase order in Germany
RegionReachAffinity
Nordrhein-Westfalen83,1681.09×
Bayern55,7120.99×
Baden-Württemberg47,842
Niedersachsen34,2561.01×
Hessen24,6470.92×
Sachsen18,1841.06×
Rheinland-Pfalz16,4370.94×
Berlin14,7580.94×
Schleswig-Holstein13,0501.04×
Sachsen-Anhalt10,6081.17×
Brandenburg10,4470.96×
Thüringen9,1771.03×
Hamburg8,1501.03×
Mecklenburg-Vorpommern6,3550.95×
Saarland4,0130.93×
Bremen2,7600.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purchase order audience
BrandAffinityCategory
Aga Khan IV33.11×Politics & Society
Rossmann2.08×Shopping
Saving2.83×Business & Career
Mustard seed20×Food & Beverages
Home Office2.21×Business & Career
Time (magazine)2.54×News
Urban Outfitters1.98×Shopping
Calf raises12.75×Sports
Unique Gifts1.61×Shopping
Birthday Gifts1.55×Kids & Family
Christmas Gift1.51×Kids & Family
Captain Fantastic (film)7.71×Movies & TV
Icon (magazine)2.06×Arts & Culture
Este, Veneto2.01×Travel & Leisure
Fatteh6.35×Food & Beverages
Ireen Sheer1.62×Music & Radio
Sixx1.62×Movies & TV
Fat-tailed sheep10.75×Pets & Animals
The Hunt (2012 film)2.18×Movies & TV
Emil Nolde2.48×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purchase order audience
TraitClusterScore
Price SensitivityPREMIUM1.6
Family OrientationCONSERVATISM1.3
PatriotismCONSERVATISM1.27
Pet OwnershipJOY1.21
Healthy LifestyleBALANCE1.12
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Purchase order
CountryShare
United States28.8%
Italy15.3%
United Kingdom6.2%

See Purchase order audiences in other countries

More Business & Career audiences in Germany

Frequently asked questions

How many fans does Purchase order have in Germany?

Purchase order has an estimated audience of 349,703 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Purchase order fans?

55.8% of Purchase order fans are female, 44.2% are male, with an average age of 40.0 years.

Which brands do Purchase order fans like most?

Purchase order fans show strongest brand affinity for Aga Khan IV (33.11×), Rossmann (2.08×), and Saving (2.83×) over the country average.

Where do Purchase order fans live in Germany?

Purchase order fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,168), Bayern (reach 55,712), and Baden-Württemberg (reach 47,842). These three regions account for the largest share of the active audience.

What other brands do Purchase order fans also like?

Beyond Purchase order itself, the audience over-indexes on Rossmann (2.08×), Saving (2.83×), Mustard seed (20×), and Home Office (2.21×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Purchase order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.