Rascasse Audience Intelligence

Fred Perry Target Market in Germany

A data profile of the people who buy, follow and care about Fred Perry in Germany — modelled from more than twelve digital signal sources. Fred Perry has an estimated audience of 905,718 people in Germany.

#12among Streetwear in Germany#927among Brand in Germany#384in Fashion & Accessoires

The average Fred Perry fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Timex Group USA, Green Street, Sportswear (fashion), with strongest over-indexing on Timex Group USA (75.02× the country average).

Demographically, the Fred Perry audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fred Perry fan in Germany is more male, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Timex Group USA.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fred Perry profile in Germany.

Audience size
906K
in Germany
Gender
40.5%♀
59.5% male
Age
35.2
average years
Country rank
#7098
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fred Perry

40.5% are female, 59.5% are male, average age 35.2.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Fred Perry audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age35.2
Estimated audience size905,718
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Fred Perry audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Fred Perry audience comes from Germany.

Worldwide audience distribution share by country for Fred Perry
CountryShare
Japan15.7%
France15.3%
Germany11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fred Perry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fred Perry customers by region in Germany
#RegionReachAffinity×
01Sachsen~90K2.03×
02Sachsen-Anhalt~40K1.72×
03Thüringen~40K1.67×
04Mecklenburg-Vorpommern~30K1.62×
05Brandenburg~40K1.51×
06Berlin~40K0.96×
07Hamburg~20K0.92×
08Schleswig-Holstein~30K0.80×
09Niedersachsen~70K0.78×
10Nordrhein-Westfalen~100K0.64×
11Hessen~40K0.61×
12Bremen~5K0.60×
13Bayern~90K0.59×
14Saarland~6K0.56×
15Rheinland-Pfalz~30K0.54×
16Baden-Württemberg~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Fred Perry, Germany
0.50×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fred Perry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fred Perry audience
#·InterestCategoryAffinity×
01Timex Group USAFashion & Accessoires75.02×
02DodgyMusic & Radio66.38×
03Rene CaovillaFashion & Accessoires53.70×
04Green StreetMovies & TV49.04×
05Extra Space StorageHome & Garden48.39×
06StarbeneHealth48.38×
07Luisa SpagnoliFashion & Accessoires41.44×
08Nissan AltimaCars & Mobility38.53×
09LegislationPolitics & Society20.00×
10Certina Kurth FrèresFashion & Accessoires20.00×
11LonsdaleFashion & Accessoires17.93×
12Stay-at-home parentKids & Family17.29×
13C.P. CompanyFashion & Accessoires13.33×
14HavaianasFashion & Accessoires12.10×
15Table tennisSports9.74×
16Sportswear (fashion)Fashion & Accessoires8.62×
17Polo Ralph LaurenFashion & Accessoires6.45×
18University of AleppoBusiness & Career6.09×
19Tesla SuperchargerCars & Mobility5.01×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fred Perry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fred Perry audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.98×
Urban LifestyleOPEN1.53×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fred Perry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
DIY MentalityTHRILL0.65×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fred Perry's target market in Germany?

Fred Perry's target market in Germany covers an estimated 905,718 people, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Fred Perry customers?

40.5% of the Fred Perry audience are female, 59.5% are male, with an average age of 35.2 years.

03

Which brands do Fred Perry fans like most?

Fred Perry fans show strongest brand affinity for Timex Group USA (75.02×), Green Street (49.04×), and Sportswear (fashion) (8.62×) over the country average.

04

Where do Fred Perry fans live in Germany?

Fred Perry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Sachsen (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fred Perry fans also like?

Beyond Fred Perry itself, the audience over-indexes on Green Street (49.04×), Sportswear (fashion) (8.62×), Rene Caovilla (53.7×), and Extra Space Storage (48.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Fred Perry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fred Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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