Fred Perry Audience in Germany
Fred Perry has an estimated audience of 948,779 people in Germany. 40.5% are female, 59.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Timex Group USA, Green Street, Sportswear (fashion), Extra Space Storage, Dodgy.
The average Fred Perry fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Timex Group USA, Green Street, Sportswear (fashion), with strongest over-indexing on Timex Group USA (75.02× the country average). Demographically, the Fred Perry audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Fred Perry fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 35.2 |
| Estimated audience size | 948,779 |
Audience persona
The typical Fred Perry fan in Germany is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Timex Group USA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,575 | 0.66× |
| Sachsen | 97,303 | 2.09× |
| Bayern | 90,039 | 0.59× |
| Niedersachsen | 72,968 | 0.79× |
| Baden-Württemberg | 64,485 | 0.5× |
| Hessen | 46,331 | 0.64× |
| Brandenburg | 44,687 | 1.52× |
| Berlin | 42,355 | 1× |
| Sachsen-Anhalt | 41,585 | 1.69× |
| Thüringen | 37,890 | 1.57× |
| Mecklenburg-Vorpommern | 29,060 | 1.6× |
| Schleswig-Holstein | 26,841 | 0.79× |
| Rheinland-Pfalz | 25,913 | 0.55× |
| Hamburg | 19,956 | 0.93× |
| Saarland | 6,069 | 0.52× |
| Bremen | 4,587 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Timex Group USA | 75.02× | Fashion & Accessoires |
| Green Street | 49.04× | Movies & TV |
| Sportswear (fashion) | 8.62× | Fashion & Accessoires |
| Extra Space Storage | 48.39× | Home & Garden |
| Dodgy | 66.38× | Music & Radio |
| Table tennis | 9.74× | Sports |
| Rene Caovilla | 53.7× | Fashion & Accessoires |
| Lonsdale | 17.93× | Fashion & Accessoires |
| Luisa Spagnoli | 41.44× | Fashion & Accessoires |
| Stay-at-home parent | 17.29× | Kids & Family |
| Namshi نمشي للتسوق أونلاين | 31.06× | Shopping |
| Nissan Altima | 38.53× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Legislation | 20× | Politics & Society |
| Tesla Supercharger | 5.01× | Cars & Mobility |
| University of Aleppo | 6.09× | Business & Career |
| Starbene | 48.38× | Health |
| Certina Kurth Frères | 20× | Fashion & Accessoires |
| Polo Ralph Lauren | 6.45× | Fashion & Accessoires |
| Sneaker collecting | 4.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Luxury Orientation | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.5 |
| Urban Lifestyle | OPEN | 1.33 |
| Creativity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.6% |
| France | 15.3% |
| Germany | 11.6% |
See Fred Perry audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Fred Perry have in Germany?
Fred Perry has an estimated audience of 948,779 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Fred Perry fans?
40.5% of Fred Perry fans are female, 59.5% are male, with an average age of 35.2 years.
Which brands do Fred Perry fans like most?
Fred Perry fans show strongest brand affinity for Timex Group USA (75.02×), Green Street (49.04×), and Sportswear (fashion) (8.62×) over the country average.
Where do Fred Perry fans live in Germany?
Fred Perry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,575), Sachsen (reach 97,303), and Bayern (reach 90,039). These three regions account for the largest share of the active audience.
What other brands do Fred Perry fans also like?
Beyond Fred Perry itself, the audience over-indexes on Green Street (49.04×), Sportswear (fashion) (8.62×), Extra Space Storage (48.39×), and Dodgy (66.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fred Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.