Lonsdale Audience in Germany
Lonsdale has an estimated audience of 391,570 people in Germany. 49.2% are female, 50.8% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Fred Perry, Spiegel Online, Drop shipping, House music, Ariana Grande.
The average Lonsdale fan in Germany is 35.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Fred Perry, Spiegel Online, Drop shipping, with strongest over-indexing on Fred Perry (25.86× the country average). Demographically, the Lonsdale audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Lonsdale fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.1 |
| Estimated audience size | 391,570 |
Audience persona
The typical Lonsdale fan in Germany is balanced, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fred Perry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,127 | 0.67× |
| Sachsen | 41,541 | 2.16× |
| Bayern | 39,150 | 0.62× |
| Baden-Württemberg | 31,571 | 0.59× |
| Niedersachsen | 31,062 | 0.82× |
| Brandenburg | 18,716 | 1.54× |
| Hessen | 17,956 | 0.6× |
| Sachsen-Anhalt | 17,184 | 1.69× |
| Berlin | 15,772 | 0.9× |
| Mecklenburg-Vorpommern | 15,540 | 2.08× |
| Thüringen | 12,205 | 1.22× |
| Rheinland-Pfalz | 11,592 | 0.59× |
| Schleswig-Holstein | 9,808 | 0.7× |
| Hamburg | 6,329 | 0.72× |
| Saarland | 2,886 | 0.6× |
| Bremen | 1,666 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fred Perry | 25.86× | Fashion & Accessoires |
| Spiegel Online | 1.89× | News |
| Drop shipping | 2.63× | Shopping |
| House music | 2.36× | Music & Radio |
| Ariana Grande | 4.13× | Music & Radio |
| New Balance | 3.06× | Fashion & Accessoires |
| FIFA World Cup | 1.57× | Sports |
| Nike | 2.11× | Fashion & Accessoires |
| Transfermarkt | 1.93× | Sports |
| Streetwear | 2.17× | Fashion & Accessoires |
| Electric guitar | 2.95× | Music & Radio |
| Lieferando.de | 1.62× | Food & Beverages |
| Breuninger | 2.02× | Fashion & Accessoires |
| Table tennis | 4.5× | Sports |
| Musical instrument | 2.02× | Music & Radio |
| Adidas | 1.69× | Fashion & Accessoires |
| Converse | 2.95× | Fashion & Accessoires |
| Urban Outfitters | 3.07× | Shopping |
| Livemusic | 1.85× | Music & Radio |
| The Timberland Company | 4.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Sustainability | BALANCE | 1.32 |
| Sports Activity | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.21 |
| Creativity | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.3% |
| Greece | 7.8% |
| Australia | 7.0% |
See Lonsdale audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Lonsdale have in Germany?
Lonsdale has an estimated audience of 391,570 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Lonsdale fans?
49.2% of Lonsdale fans are female, 50.8% are male, with an average age of 35.1 years.
Which brands do Lonsdale fans like most?
Lonsdale fans show strongest brand affinity for Fred Perry (25.86×), Spiegel Online (1.89×), and Drop shipping (2.63×) over the country average.
Where do Lonsdale fans live in Germany?
Lonsdale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,127), Sachsen (reach 41,541), and Bayern (reach 39,150). These three regions account for the largest share of the active audience.
What other brands do Lonsdale fans also like?
Beyond Lonsdale itself, the audience over-indexes on Spiegel Online (1.89×), Drop shipping (2.63×), House music (2.36×), and Ariana Grande (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lonsdale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.