Rascasse Audience Intelligence

Lonsdale Target Market in Germany

A data profile of the people who buy, follow and care about Lonsdale in Germany — modelled from more than twelve digital signal sources. Lonsdale has an estimated audience of 401,295 people in Germany.

#26among Streetwear in Germany#1799among Brand in Germany#663in Fashion & Accessoires

The average Lonsdale fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Fred Perry, Robert Redford, House music, with strongest over-indexing on Fred Perry (17.93× the country average).

Demographically, the Lonsdale audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lonsdale fan in Germany is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fred Perry.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lonsdale profile in Germany.

Audience size
401K
in Germany
Gender
48.4%♀
51.6% male
Age
35.4
average years
Country rank
#13984
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lonsdale

48.4% are female, 51.6% are male, average age 35.4.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Lonsdale audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age35.4
Estimated audience size401,295
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Lonsdale audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Lonsdale audience comes from Germany.

Worldwide audience distribution share by country for Lonsdale
CountryShare
Germany28.0%
Greece7.4%
Australia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lonsdale audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lonsdale customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K2.09×
02Sachsen~40K2.05×
03Sachsen-Anhalt~20K1.75×
04Brandenburg~20K1.55×
05Thüringen~10K1.35×
06Berlin~20K0.85×
07Niedersachsen~30K0.79×
08Schleswig-Holstein~10K0.72×
09Hamburg~6K0.70×
10Saarland~3K0.66×
11Nordrhein-Westfalen~50K0.63×
12Bayern~40K0.62×
13Baden-Württemberg~30K0.60×
14Rheinland-Pfalz~10K0.60×
15Hessen~20K0.59×
16Bremen~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Lonsdale, Germany
0.57×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lonsdale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lonsdale audience
#·InterestCategoryAffinity×
01Fred PerryFashion & Accessoires17.93×
02DickiesFashion & Accessoires7.29×
03Baseball capFashion & Accessoires3.80×
04Table tennisSports3.68×
05Robert RedfordMovies & TV3.25×
06Sneaker collectingFashion & Accessoires3.05×
07OuterwearFashion & Accessoires2.75×
08New BalanceFashion & Accessoires2.39×
09MangoShopping2.39×
10PianoMusic & Radio2.12×
11House musicMusic & Radio1.92×
12UniqloShopping1.88×
13Chihuahua (dog)Pets & Animals1.82×
14NikeFashion & Accessoires1.75×
15StreetwearFashion & Accessoires1.75×
16HobbyHome & Garden1.62×
17ZaraShopping1.60×
18Modern artArts & Culture1.59×
19BreuningerFashion & Accessoires1.56×
20Musical instrumentMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lonsdale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lonsdale audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.50×
ExtroversionTHRILL1.35×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lonsdale audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lonsdale's target market in Germany?

Lonsdale's target market in Germany covers an estimated 401,295 people, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Lonsdale customers?

48.4% of the Lonsdale audience are female, 51.6% are male, with an average age of 35.4 years.

03

Which brands do Lonsdale fans like most?

Lonsdale fans show strongest brand affinity for Fred Perry (17.93×), Robert Redford (3.25×), and House music (1.92×) over the country average.

04

Where do Lonsdale fans live in Germany?

Lonsdale fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Sachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lonsdale fans also like?

Beyond Lonsdale itself, the audience over-indexes on Robert Redford (3.25×), House music (1.92×), Sneaker collecting (3.05×), and Hobby (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Lonsdale audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lonsdale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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