Rascasse Audience Intelligence

Busch Stadium Audience in United States

A data profile of the people who buy, follow and care about Busch Stadium in United States — modelled from more than twelve digital signal sources. Busch Stadium has an estimated audience of 911,330 people in United States.

#59among Stadium in United States#2312among POI in United States#2344in Sports

The average Busch Stadium fan in United States is 42.6 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, California.

Top brand affinities include Stadium, FIFA World Cup, Planet Fitness, with strongest over-indexing on Stadium (23.63× the country average).

Demographically, the Busch Stadium audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Busch Stadium fan in United States is more male, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Stadium.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Busch Stadium profile in United States.

Audience size
911K
in United States
Gender
44.8%♀
55.2% male
Age
42.6
average years
Country rank
#25183
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Busch Stadium fans

44.8% are female, 55.2% are male, average age 42.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Busch Stadium audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.6
Estimated audience size911,330
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Busch Stadium audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Busch Stadium audience comes from United States.

Worldwide audience distribution share by country for Busch Stadium
CountryShare
United States95.7%
Canada1.2%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Busch Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Busch Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K25.79×
02Illinois~100K3.73×
03Iowa~10K1.79×
04Arkansas~10K1.62×
05Indiana~20K1.30×
06Kansas~9K1.25×
07Kentucky~10K1.08×
08Tennessee~20K0.91×
09Nebraska~4K0.91×
10Wisconsin~10K0.78×
11Oklahoma~8K0.75×
12Alaska~1K0.71×
13Vermont~1K0.70×
14North Dakota~1K0.69×
15South Dakota~1K0.67×
16Mississippi~5K0.66×
17Montana~2K0.62×
18Delaware~2K0.62×
19Rhode Island~2K0.59×
20Washington, District of Columbia~2K0.59×
21Minnesota~7K0.56×
22Maine~2K0.56×
23West Virginia~2K0.55×
24Hawaii~2K0.55×
25New Hampshire~2K0.55×
26Idaho~2K0.53×
27New Mexico~2K0.50×
28Colorado~7K0.49×
29Arizona~8K0.45×
30Alabama~6K0.45×
31Louisiana~5K0.43×
32Connecticut~4K0.43×
33Utah~3K0.43×
34Ohio~10K0.42×
35Nevada~4K0.42×
36Maryland~6K0.38×
37Oregon~4K0.38×
38Pennsylvania~10K0.36×
39Michigan~8K0.36×
40Massachusetts~6K0.36×
41South Carolina~5K0.36×
42Virginia~8K0.35×
43Washington~6K0.35×
44Georgia~10K0.34×
45New Jersey~7K0.33×
46New York~20K0.32×
47North Carolina~9K0.32×
48Texas~20K0.31×
49Florida~20K0.31×
50California~30K0.29×
Fig. 06

Affinity by region

Affinity by region — Busch Stadium, United States
0.29×1.00×25.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Busch Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Busch Stadium audience
#·InterestCategoryAffinity×
01StadiumSports23.63×
02Sean PaytonSports8.33×
03Ryder CupSports3.01×
04Masters TournamentSports2.43×
05CBS SportsMovies & TV2.29×
06Real propertyHome & Garden2.23×
07TicketmasterTravel & Leisure2.06×
08PGA TourSports1.98×
09southwest airlinesTravel & Leisure1.79×
10Golf ChannelSports1.77×
11Planet FitnessSports1.71×
12NHLSports1.71×
13Bank of AmericaBusiness & Career1.70×
14BrewingFood & Beverages1.63×
15MSNNews1.60×
16UniversityBusiness & Career1.56×
17Super BowlSports1.54×
18FIFA World CupSports1.52×
19GamblingGames1.52×
20WeatherHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Busch Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Busch Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Career OrientationPOWER1.31×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Busch Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Busch Stadium have in United States?

Busch Stadium has an estimated audience of 911,330 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Busch Stadium fans?

44.8% of Busch Stadium fans are female, 55.2% are male, with an average age of 42.6 years.

03

Which brands do Busch Stadium fans like most?

Busch Stadium fans show strongest brand affinity for Stadium (23.63×), FIFA World Cup (1.52×), and Planet Fitness (1.71×) over the country average.

04

Where do Busch Stadium fans live in United States?

Busch Stadium fans in United States are most concentrated in Missouri (reach ~400K), Illinois (reach ~100K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Busch Stadium fans also like?

Beyond Busch Stadium itself, the audience over-indexes on FIFA World Cup (1.52×), Planet Fitness (1.71×), Bank of America (1.7×), and CBS Sports (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Busch Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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