Busch Stadium Audience in United States
Busch Stadium has an estimated audience of 898,939 people in United States. 44.8% are female, 55.2% are male, average age 42.6. Top regions: Missouri, Illinois, California. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Alaska.
The average Busch Stadium fan in United States is 42.6 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, California. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (9.59× the country average). Demographically, the Busch Stadium audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Busch Stadium fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 42.6 |
| Estimated audience size | 898,939 |
Audience persona
The typical Busch Stadium fan in United States is more male, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 294,540 | 20.33× |
| Illinois | 120,115 | 4.01× |
| California | 32,640 | 0.33× |
| Texas | 27,907 | 0.36× |
| Indiana | 25,814 | 1.57× |
| Florida | 21,127 | 0.35× |
| Tennessee | 19,359 | 1.07× |
| New York | 18,125 | 0.36× |
| Iowa | 15,713 | 2.12× |
| Kentucky | 14,401 | 1.28× |
| Arkansas | 13,927 | 1.88× |
| Ohio | 12,637 | 0.46× |
| Pennsylvania | 11,892 | 0.39× |
| Wisconsin | 11,462 | 0.85× |
| Kansas | 9,994 | 1.41× |
| Georgia | 9,846 | 0.36× |
| Arizona | 9,281 | 0.51× |
| Michigan | 8,702 | 0.37× |
| Minnesota | 8,623 | 0.67× |
| North Carolina | 8,524 | 0.32× |
| Oklahoma | 8,038 | 0.81× |
| Colorado | 8,010 | 0.57× |
| Virginia | 7,753 | 0.35× |
| New Jersey | 7,367 | 0.32× |
| Washington | 6,338 | 0.35× |
| Massachusetts | 6,187 | 0.35× |
| Maryland | 5,814 | 0.38× |
| Alabama | 5,317 | 0.42× |
| Mississippi | 4,824 | 0.65× |
| Nebraska | 4,438 | 0.98× |
| Louisiana | 4,254 | 0.37× |
| South Carolina | 3,559 | 0.26× |
| Connecticut | 3,353 | 0.37× |
| Oregon | 3,132 | 0.3× |
| Nevada | 2,977 | 0.34× |
| Utah | 2,793 | 0.35× |
| Washington, District of Columbia | 1,503 | 0.56× |
| New Mexico | 1,284 | 0.28× |
| Idaho | 1,221 | 0.27× |
| West Virginia | 1,077 | 0.26× |
| South Dakota | 1,023 | 0.49× |
| New Hampshire | 1,009 | 0.28× |
| Hawaii | 864 | 0.22× |
| North Dakota | 860 | 0.47× |
| Montana | 809 | 0.32× |
| Maine | 805 | 0.25× |
| Delaware | 779 | 0.31× |
| Rhode Island | 766 | 0.27× |
| Alaska | 505 | 0.26× |
| Vermont | 434 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.59× | Internet & Social Media |
| Governor of Michigan | 11.53× | Politics & Society |
| Wok | 9.61× | Food & Beverages |
| headspace | 12.03× | Health |
| Alaska | 2.15× | Travel & Leisure |
| Google Home | 7.71× | Technology & Electronics |
| Israel | 2.24× | Travel & Leisure |
| Kikar HaShabbat | 17.42× | News |
| Grinch | 4.06× | Movies & TV |
| Vocal harmony | 4.55× | Music & Radio |
| Cherish (group) | 10.91× | Music & Radio |
| Davos | 18.75× | Travel & Leisure |
| Hibachi | 7.48× | Food & Beverages |
| Hipster | 8.77× | Politics & Society |
| Grace Slick | 7.93× | Music & Radio |
| Fairy godmother | 6.59× | Literature |
| Historic site | 3.68× | Arts & Culture |
| Guitarist (magazine) | 9.37× | Music & Radio |
| TV Fanatic | 8.59× | Movies & TV |
| Nebraska | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Convenience Orientation | PREMIUM | 1.1 |
| Extroversion | THRILL | 1.07 |
| Early Adopter Mentality | POWER | 1.07 |
| Career Orientation | POWER | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Canada | 1.4% |
| Japan | 0.6% |
See Busch Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
Frequently asked questions
How many fans does Busch Stadium have in United States?
Busch Stadium has an estimated audience of 898,939 people in United States, concentrated in Missouri and Illinois.
What is the gender split and age of Busch Stadium fans?
44.8% of Busch Stadium fans are female, 55.2% are male, with an average age of 42.6 years.
Which brands do Busch Stadium fans like most?
Busch Stadium fans show strongest brand affinity for Goop (9.59×), Governor of Michigan (11.53×), and Wok (9.61×) over the country average.
Where do Busch Stadium fans live in United States?
Busch Stadium fans in United States are most concentrated in Missouri (reach 294,540), Illinois (reach 120,115), and California (reach 32,640). These three regions account for the largest share of the active audience.
What other brands do Busch Stadium fans also like?
Beyond Busch Stadium itself, the audience over-indexes on Governor of Michigan (11.53×), Wok (9.61×), headspace (12.03×), and Alaska (2.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Busch Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.