Busch Stadium Audience in United States

Busch Stadium logo

Busch Stadium has an estimated audience of 898,939 people in United States. 44.8% are female, 55.2% are male, average age 42.6. Top regions: Missouri, Illinois, California. Top brand affinities: Capital One, Google Maps, Aaron Rodgers, CarGurus, Yankee Stadium.

The average Busch Stadium fan in United States is 42.6 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, California. Top brand affinities include Capital One, Google Maps, Aaron Rodgers, with strongest over-indexing on Capital One (12.92× the country average). Demographically, the Busch Stadium audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Busch Stadium fans

Demographic split for Busch Stadium audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.6
Estimated audience size898,939

Audience persona

The typical Busch Stadium fan in United States is more male, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Busch Stadium in United States
RegionReachAffinity
Missouri294,54020.33×
Illinois120,1154.01×
California32,6400.33×
Texas27,9070.36×
Indiana25,8141.57×
Florida21,1270.35×
Tennessee19,3591.07×
New York18,1250.36×
Iowa15,7132.12×
Kentucky14,4011.28×
Arkansas13,9271.88×
Ohio12,6370.46×
Pennsylvania11,8920.39×
Wisconsin11,4620.85×
Kansas9,9941.41×
Georgia9,8460.36×
Arizona9,2810.51×
Michigan8,7020.37×
Minnesota8,6230.67×
North Carolina8,5240.32×
Oklahoma8,0380.81×
Colorado8,0100.57×
Virginia7,7530.35×
New Jersey7,3670.32×
Washington6,3380.35×
Massachusetts6,1870.35×
Maryland5,8140.38×
Alabama5,3170.42×
Mississippi4,8240.65×
Nebraska4,4380.98×
Louisiana4,2540.37×
South Carolina3,5590.26×
Connecticut3,3530.37×
Oregon3,1320.3×
Nevada2,9770.34×
Utah2,7930.35×
Washington, District of Columbia1,5030.56×
New Mexico1,2840.28×
Idaho1,2210.27×
West Virginia1,0770.26×
South Dakota1,0230.49×
New Hampshire1,0090.28×
Hawaii8640.22×
North Dakota8600.47×
Montana8090.32×
Maine8050.25×
Delaware7790.31×
Rhode Island7660.27×
Alaska5050.26×
Vermont4340.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Busch Stadium audience
BrandAffinityCategory
Capital One12.92×Business & Career
Google Maps11.46×Internet & Social Media
Aaron Rodgers16.02×Sports
CarGurus12.15×Cars & Mobility
Yankee Stadium54.78×Sports
AccuWeather11.11×Home & Garden
Stadium18.75×Sports
Indeed.com6.95×Business & Career
Circle K11.51×Shopping
Bruce Willis11.25×Movies & TV
Diane Keaton9.56×Movies & TV
Enterprise Rent-A-Car9.04×Cars & Mobility
Kendra Scott14.94×Fashion & Accessoires
Google News8.26×News
Beetlejuice6.56×Movies & TV
Dennis Rodman21.69×Sports
ICloud11.55×Technology & Electronics
Matthew McConaughey10.44×Movies & TV
Luka Dončić12.42×Sports
Khan Academy9.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Busch Stadium audience
TraitClusterScore
Community OrientationOPEN1.13
Convenience OrientationPREMIUM1.1
ExtroversionTHRILL1.07
Early Adopter MentalityPOWER1.07
Career OrientationPOWER1.06
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Busch Stadium
CountryShare
United States95.5%
Canada1.4%
Japan0.6%

See Busch Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Busch Stadium have in United States?

Busch Stadium has an estimated audience of 898,939 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Busch Stadium fans?

44.8% of Busch Stadium fans are female, 55.2% are male, with an average age of 42.6 years.

Which brands do Busch Stadium fans like most?

Busch Stadium fans show strongest brand affinity for Capital One (12.92×), Google Maps (11.46×), and Aaron Rodgers (16.02×) over the country average.

Where do Busch Stadium fans live in United States?

Busch Stadium fans in United States are most concentrated in Missouri (reach 294,540), Illinois (reach 120,115), and California (reach 32,640). These three regions account for the largest share of the active audience.

What other brands do Busch Stadium fans also like?

Beyond Busch Stadium itself, the audience over-indexes on Google Maps (11.46×), Aaron Rodgers (16.02×), CarGurus (12.15×), and Yankee Stadium (54.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Busch Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.