Rascasse Audience Intelligence

Bank of America Stadium Audience in United States

A data profile of the people who buy, follow and care about Bank of America Stadium in United States — modelled from more than twelve digital signal sources. Bank of America Stadium has an estimated audience of 330,357 people in United States.

#105among Stadium in United States#5327among POI in United States#4610in Sports

The average Bank of America Stadium fan in United States is 39.0 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Florida.

Top brand affinities include Bank of America, Soldier Field, Carolina Panthers, with strongest over-indexing on Bank of America (36.62× the country average).

Demographically, the Bank of America Stadium audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank of America Stadium fan in United States is more male, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank of America Stadium profile in United States.

Audience size
330K
in United States
Gender
44.7%♀
55.3% male
Age
39.0
average years
Country rank
#45992
POI in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bank of America Stadium fans

44.7% are female, 55.3% are male, average age 39.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Bank of America Stadium audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.0
Estimated audience size330,357
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Bank of America Stadium audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Bank of America Stadium audience comes from United States.

Worldwide audience distribution share by country for Bank of America Stadium
CountryShare
United States62.5%
Portugal5.6%
Colombia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank of America Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank of America Stadium fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K18.53×
02South Carolina~30K5.46×
03Virginia~20K1.99×
04Tennessee~10K1.49×
05New Jersey~10K1.46×
06Georgia~10K1.38×
07Florida~30K1.30×
08West Virginia~2K1.14×
09Maryland~6K1.02×
10Washington, District of Columbia<1K0.99×
11Texas~30K0.89×
12New York~20K0.88×
13California~30K0.85×
14Nevada~3K0.84×
15Connecticut~3K0.82×
16Mississippi~2K0.74×
17Kentucky~3K0.73×
18Delaware<1K0.73×
19Minnesota~3K0.72×
20Rhode Island<1K0.71×
21Arizona~5K0.68×
22Massachusetts~4K0.66×
23Alabama~3K0.65×
24Utah~2K0.62×
25Nebraska~1K0.62×
26Alaska<1K0.62×
27Vermont<1K0.62×
28Illinois~7K0.60×
29Ohio~6K0.60×
30Pennsylvania~7K0.59×
31Kansas~2K0.59×
32South Dakota<1K0.59×
33North Dakota<1K0.59×
34Louisiana~2K0.58×
35Missouri~3K0.55×
36Arkansas~2K0.55×
37New Hampshire<1K0.55×
38Colorado~3K0.54×
39Iowa~1K0.54×
40Montana<1K0.54×
41Maine<1K0.53×
42Indiana~3K0.52×
43Oklahoma~2K0.51×
44New Mexico<1K0.51×
45Idaho<1K0.50×
46Hawaii<1K0.46×
47Michigan~4K0.45×
48Wisconsin~2K0.45×
49Washington~3K0.40×
50Oregon~2K0.40×
Fig. 06

Affinity by region

Affinity by region — Bank of America Stadium, United States
0.40×1.00×18.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank of America Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank of America Stadium audience
#·InterestCategoryAffinity×
01Soldier FieldSports93.40×
02Lambeau FieldSports49.75×
03Aquarium of the PacificTravel & Leisure46.78×
04Toyota CenterSports46.64×
05Wrigley FieldSports41.95×
06Bank of AmericaBusiness & Career36.62×
07Minute Maid ParkSports29.08×
08United States national football teamSports20.00×
09WSOC-TVMovies & TV19.40×
10Carolina PanthersSports18.74×
11Madison Square GardenSports18.66×
12WBTVMovies & TV17.68×
13DollywoodTravel & Leisure13.86×
14Charlotte HornetsSports10.50×
15Peyton ManningSports10.15×
16Toronto Blue JaysSports8.36×
17LidlShopping8.34×
18Used carCars & Mobility3.15×
19Donald TrumpPolitics & Society1.82×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank of America Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank of America Stadium audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.93×
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank of America Stadium audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bank of America Stadium have in United States?

Bank of America Stadium has an estimated audience of 330,357 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Bank of America Stadium fans?

44.7% of Bank of America Stadium fans are female, 55.3% are male, with an average age of 39.0 years.

03

Which brands do Bank of America Stadium fans like most?

Bank of America Stadium fans show strongest brand affinity for Bank of America (36.62×), Soldier Field (93.4×), and Carolina Panthers (18.74×) over the country average.

04

Where do Bank of America Stadium fans live in United States?

Bank of America Stadium fans in United States are most concentrated in North Carolina (reach ~200K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bank of America Stadium fans also like?

Beyond Bank of America Stadium itself, the audience over-indexes on Soldier Field (93.4×), Carolina Panthers (18.74×), Lambeau Field (49.75×), and Wrigley Field (41.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bank of America Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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