Bank of America Stadium Audience in United States

Bank of America Stadium logo

Bank of America Stadium has an estimated audience of 322,364 people in United States. 50.6% are female, 49.4% are male, average age 37.5. Top regions: North Carolina, California, Florida. Top brand affinities: Building envelope, Fairy godmother, Home construction, Kikar HaShabbat, Kevin Harrington (entrepreneur).

The average Bank of America Stadium fan in United States is 37.5 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include Building envelope, Fairy godmother, Home construction, with strongest over-indexing on Building envelope (16.72× the country average). Demographically, the Bank of America Stadium audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Bank of America Stadium fans

Demographic split for Bank of America Stadium audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.5
Estimated audience size322,364

Audience persona

The typical Bank of America Stadium fan in United States is balanced, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Building envelope.

Top regions in United States

Top regions ranked by reach for Bank of America Stadium in United States
RegionReachAffinity
North Carolina94,4279.73×
California35,5051×
Florida32,9131.51×
Texas29,8331.08×
South Carolina22,9634.73×
New York18,9611.05×
Georgia15,7301.58×
Virginia15,6762×
New Jersey13,9191.7×
Tennessee11,1381.72×
Illinois7,5350.7×
Pennsylvania7,1110.66×
Ohio6,8140.69×
Maryland6,4101.16×
Arizona5,0770.77×
Massachusetts4,8180.76×
Michigan4,0910.49×
Minnesota3,7770.82×
Indiana3,4270.58×
Kentucky3,2940.82×
Missouri3,1700.61×
Alabama3,0620.68×
Colorado3,0540.6×
Connecticut3,0020.93×
Nevada2,9660.95×
Washington2,7020.42×
Louisiana2,5280.61×
Wisconsin2,2850.47×
Utah1,9710.68×
Oklahoma1,9060.53×
West Virginia1,6131.07×
Kansas1,6090.63×
Arkansas1,4710.55×
Iowa1,4560.55×
Oregon1,4210.38×
Mississippi1,2410.47×
Washington, District of Columbia1,0511.08×
Nebraska1,0270.64×
Rhode Island7340.72×
New Mexico7210.45×
Idaho6780.42×
Delaware6490.73×
New Hampshire6170.49×
Maine5030.44×
Hawaii3550.26×
South Dakota3150.42×
Montana2850.32×
North Dakota2490.38×
Vermont2370.42×
Alaska1630.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank of America Stadium audience
BrandAffinityCategory
Building envelope16.72×Home & Garden
Fairy godmother10.88×Literature
Home construction1.93×Home & Garden
Kikar HaShabbat19.98×News
Kevin Harrington (entrepreneur)34.76×Business & Career
19 Kids and Counting4.93×Movies & TV
Israel1.67×Travel & Leisure
Justice2.22×Politics & Society
Goop3.98×Internet & Social Media
Governor of Michigan5.44×Politics & Society
Nebraska1.8×Travel & Leisure
headspace6.12×Health
edureka23.02×Business & Career
Tuscany4.31×Travel & Leisure
Pat's King of Steaks10.19×
Stamp collecting2.8×Home & Garden
Wok3.72×Food & Beverages
Jesse Plemons1.95×Movies & TV
Cherish (group)5.9×Music & Radio
JDSU1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank of America Stadium audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
Career OrientationPOWER1.47
Need for SecurityCONSERVATISM1.3
Community OrientationOPEN1.23
Risk AppetiteTHRILL1.19
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Bank of America Stadium
CountryShare
United States39.3%
Brazil14.0%
Spain8.4%

See Bank of America Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Bank of America Stadium have in United States?

Bank of America Stadium has an estimated audience of 322,364 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Bank of America Stadium fans?

50.6% of Bank of America Stadium fans are female, 49.4% are male, with an average age of 37.5 years.

Which brands do Bank of America Stadium fans like most?

Bank of America Stadium fans show strongest brand affinity for Building envelope (16.72×), Fairy godmother (10.88×), and Home construction (1.93×) over the country average.

Where do Bank of America Stadium fans live in United States?

Bank of America Stadium fans in United States are most concentrated in North Carolina (reach 94,427), California (reach 35,505), and Florida (reach 32,913). These three regions account for the largest share of the active audience.

What other brands do Bank of America Stadium fans also like?

Beyond Bank of America Stadium itself, the audience over-indexes on Fairy godmother (10.88×), Home construction (1.93×), Kikar HaShabbat (19.98×), and Kevin Harrington (entrepreneur) (34.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.