Rascasse Audience Intelligence

WSOC-TV Audience in United States

A data profile of the people who buy, follow and care about WSOC-TV in United States — modelled from more than twelve digital signal sources. WSOC-TV has an estimated audience of 942,445 people in United States.

#1958among Movie / TV Show / Series in United States#4503in Movies & TV

The average WSOC-TV fan in United States is 42.5 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, California.

Top brand affinities include Daikin, Coen brothers, WBTV, with strongest over-indexing on Daikin (150.89× the country average).

Demographically, the WSOC-TV audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WSOC-TV fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Daikin.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WSOC-TV profile in United States.

Audience size
942K
in United States
Gender
66.1%♀
33.9% male
Age
42.5
average years
Country rank
#24621
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WSOC-TV viewers

66.1% are female, 33.9% are male, average age 42.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for WSOC-TV audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.5
Estimated audience size942,445
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the WSOC-TV audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

98.7%

of the worldwide WSOC-TV audience comes from United States.

Worldwide audience distribution share by country for WSOC-TV
CountryShare
United States98.7%
China0.3%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WSOC-TV audience in United States is strongest.

Fig. 05

Top regions by affinity

WSOC-TV fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~700K34.00×
02South Carolina~200K10.62×
03Montana~2K0.92×
04South Dakota~2K0.91×
05Alaska~2K0.91×
06North Dakota~2K0.91×
07New Mexico~4K0.90×
08Idaho~4K0.89×
09Hawaii~4K0.89×
10Rhode Island~3K0.89×
11Delaware~2K0.87×
12Utah~7K0.85×
13Iowa~7K0.85×
14Mississippi~7K0.85×
15Vermont~1K0.85×
16Kansas~6K0.84×
17Maine~3K0.84×
18Oregon~9K0.83×
19Oklahoma~9K0.82×
20Nebraska~4K0.82×
21New Hampshire~3K0.81×
22Washington, District of Columbia~2K0.76×
23Missouri~10K0.75×
24Wisconsin~10K0.75×
25Minnesota~10K0.75×
26West Virginia~3K0.75×
27Louisiana~9K0.74×
28Connecticut~7K0.74×
29Arkansas~6K0.74×
30Arizona~10K0.73×
31Nevada~7K0.71×
32Colorado~10K0.68×
33Massachusetts~10K0.64×
34Kentucky~8K0.64×
35New Jersey~20K0.63×
36Washington~10K0.63×
37Alabama~8K0.62×
38Georgia~20K0.60×
39Indiana~10K0.58×
40Tennessee~10K0.53×
41Maryland~9K0.52×
42Illinois~20K0.50×
43Michigan~10K0.45×
44Virginia~10K0.44×
45Ohio~10K0.42×
46Pennsylvania~10K0.40×
47California~40K0.35×
48Florida~20K0.31×
49Texas~30K0.30×
50New York~20K0.30×
Fig. 06

Affinity by region

Affinity by region — WSOC-TV, United States
0.30×1.00×34.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WSOC-TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WSOC-TV audience
#·InterestCategoryAffinity×
01DaikinHome & Garden150.89×
02Coen brothersMovies & TV141.67×
03WBTVMovies & TV59.06×
04WCNC-TVMovies & TV28.61×
05USAJobsBusiness & Career20.00×
06CanastaGames20.00×
07Supergirl (U.S. TV series)Movies & TV12.16×
08North Carolina Tar Heels footballSports8.41×
09Charlotte, North CarolinaTravel & Leisure6.81×
10University of North Carolina at Chapel HillBusiness & Career6.54×
11Food LionShopping4.36×
12Carolina PanthersSports4.35×
13Myrtle Beach, South CarolinaTravel & Leisure4.35×
14Harris TeeterShopping4.30×
15Charlotte HornetsSports3.88×
16South CarolinaTravel & Leisure3.47×
17North CarolinaTravel & Leisure3.20×
18Bank of AmericaBusiness & Career3.10×
19CBSMovies & TV1.93×
20WeatherHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WSOC-TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WSOC-TV audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
Family OrientationCONSERVATISM1.11×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WSOC-TV audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
SustainabilityBALANCE0.81×
Urban LifestyleOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WSOC-TV have in United States?

WSOC-TV has an estimated audience of 942,445 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of WSOC-TV viewers?

66.1% of WSOC-TV fans are female, 33.9% are male, with an average age of 42.5 years.

03

Which brands do WSOC-TV fans like most?

WSOC-TV fans show strongest brand affinity for Daikin (150.89×), Coen brothers (141.67×), and WBTV (59.06×) over the country average.

04

Where do WSOC-TV fans live in United States?

WSOC-TV fans in United States are most concentrated in North Carolina (reach ~700K), South Carolina (reach ~200K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WSOC-TV fans also like?

Beyond WSOC-TV itself, the audience over-indexes on Coen brothers (141.67×), WBTV (59.06×), USAJobs (20×), and WCNC-TV (28.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WSOC-TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WSOC-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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