WSOC-TV Audience in United States

WSOC-TV logo

WSOC-TV has an estimated audience of 961,705 people in United States. 66.1% are female, 33.9% are male, average age 42.5. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Daikin, Coen brothers, WBTV, USAJobs, WCNC-TV.

The average WSOC-TV fan in United States is 42.5 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Daikin, Coen brothers, WBTV, with strongest over-indexing on Daikin (150.89× the country average). Demographically, the WSOC-TV audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of WSOC-TV fans

Demographic split for WSOC-TV audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.5
Estimated audience size961,705

Audience persona

The typical WSOC-TV fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Daikin.

Top regions in United States

Top regions ranked by reach for WSOC-TV in United States
RegionReachAffinity
North Carolina721,27934.83×
South Carolina148,39810.26×
Georgia17,0550.58×
Florida12,4590.19×
Tennessee7,2400.38×
Texas7,2180.09×
Virginia6,7760.29×
New York6,7680.13×
Pennsylvania3,9610.12×
California3,6670.03×
Ohio3,5520.12×
Michigan2,8110.11×
Maryland2,3960.14×
Illinois1,8010.06×
Indiana1,7900.1×
Alabama1,7720.13×
Kentucky1,4330.12×
West Virginia1,3410.3×
Louisiana1,2380.1×
New Jersey1,2200.05×
Washington1,1370.06×
Nevada1,0900.12×
Arkansas1,0310.13×
Massachusetts9570.05×
Colorado7920.05×
Delaware7740.29×
Connecticut7030.07×
Arizona6780.03×
Missouri6670.04×
Vermont6330.38×
Wisconsin6130.04×
New Hampshire5610.15×
Mississippi5420.07×
Washington, District of Columbia5260.18×
Minnesota5160.04×
Kansas5110.07×
Nebraska4980.1×
Oklahoma4930.05×
Maine3890.11×
Oregon3360.03×
Iowa3360.04×
Utah3340.04×
Idaho2560.05×
Hawaii2440.06×
Alaska2340.11×
Rhode Island2200.07×
South Dakota2190.1×
New Mexico2050.04×
Wyoming1890.13×
Montana1850.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WSOC-TV audience
BrandAffinityCategory
Daikin150.89×Home & Garden
Coen brothers141.67×Movies & TV
WBTV59.06×Movies & TV
USAJobs20×Business & Career
WCNC-TV28.61×Movies & TV
Charlotte, North Carolina6.81×Travel & Leisure
Bank of America3.1×Business & Career
North Carolina3.2×Travel & Leisure
North Carolina Tar Heels football8.41×Sports
South Carolina3.47×Travel & Leisure
Food Lion4.36×Shopping
Supergirl (U.S. TV series)12.16×Movies & TV
CBS1.93×Movies & TV
Carolina Panthers4.35×Sports
Harris Teeter4.3×Shopping
NC State Wolfpack football9.17×Sports
Myrtle Beach, South Carolina4.35×Travel & Leisure
University of North Carolina at Chapel Hill6.54×Business & Career
Canasta20×Games
Charlotte Hornets3.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WSOC-TV audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
Need for SecurityCONSERVATISM1.23
ExtroversionTHRILL1.09
Price SensitivityPREMIUM1.05
Career OrientationPOWER1.03
CreativityOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for WSOC-TV
CountryShare
United States98.8%
China0.3%
Canada0.1%

See WSOC-TV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WSOC-TV have in United States?

WSOC-TV has an estimated audience of 961,705 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of WSOC-TV fans?

66.1% of WSOC-TV fans are female, 33.9% are male, with an average age of 42.5 years.

Which brands do WSOC-TV fans like most?

WSOC-TV fans show strongest brand affinity for Daikin (150.89×), Coen brothers (141.67×), and WBTV (59.06×) over the country average.

Where do WSOC-TV fans live in United States?

WSOC-TV fans in United States are most concentrated in North Carolina (reach 721,279), South Carolina (reach 148,398), and Georgia (reach 17,055). These three regions account for the largest share of the active audience.

What other brands do WSOC-TV fans also like?

Beyond WSOC-TV itself, the audience over-indexes on Coen brothers (141.67×), WBTV (59.06×), USAJobs (20×), and WCNC-TV (28.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WSOC-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.