WCNC-TV Audience in United States

WCNC-TV logo

WCNC-TV has an estimated audience of 1,188,053 people in United States. 65.5% are female, 34.5% are male, average age 44.7. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: WBTV, WSOC-TV, Charlotte, North Carolina, Bank of America, North Carolina.

The average WCNC-TV fan in United States is 44.7 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include WBTV, WSOC-TV, Charlotte, North Carolina, with strongest over-indexing on WBTV (29.11× the country average). Demographically, the WCNC-TV audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WCNC-TV fans

Demographic split for WCNC-TV audience in United States
MetricValue
Female65.5%
Male34.5%
Average age44.7
Estimated audience size1,188,053

Audience persona

The typical WCNC-TV fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for WBTV.

Top regions in United States

Top regions ranked by reach for WCNC-TV in United States
RegionReachAffinity
North Carolina891,04026.25×
South Carolina137,9157.72×
Georgia30,0920.82×
Florida29,7390.37×
Virginia20,8720.72×
New York20,6540.31×
Tennessee17,5590.74×
Texas16,5520.16×
Pennsylvania13,1600.33×
California12,3330.09×
Ohio11,2140.31×
Wisconsin8,6360.48×
Arkansas8,4230.86×
Maryland7,0640.35×
Alabama5,8400.35×
Illinois5,6860.14×
New Jersey5,2150.17×
Indiana5,2140.24×
Michigan4,9610.16×
Massachusetts4,7730.2×
Missouri4,7230.25×
Kentucky4,7130.32×
Utah4,2870.4×
Louisiana4,1170.27×
Colorado4,1150.22×
Arizona2,9700.12×
Connecticut2,9330.25×
Washington2,9290.12×
West Virginia2,9120.53×
Mississippi2,8660.29×
Kansas2,8580.31×
Oklahoma2,4900.19×
Minnesota2,3420.14×
Iowa2,2350.23×
Washington, District of Columbia2,0600.58×
Nevada1,8930.16×
Oregon1,8690.14×
Idaho1,8490.31×
New Hampshire1,8000.38×
Nebraska1,7620.3×
Montana1,7420.53×
Maine1,7370.41×
New Mexico1,6070.27×
Hawaii1,6060.31×
Rhode Island1,5930.42×
Vermont1,5670.75×
Delaware1,5560.47×
Alaska1,4530.57×
South Dakota9380.34×
North Dakota7610.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WCNC-TV audience
BrandAffinityCategory
WBTV29.11×Movies & TV
WSOC-TV34.48×Movies & TV
Charlotte, North Carolina4.64×Travel & Leisure
Bank of America2.16×Business & Career
North Carolina2.46×Travel & Leisure
Dogs1.58×Pets & Animals
CBS1.92×Movies & TV
South Carolina2.83×Travel & Leisure
MSN1.83×News
AccuWeather2.8×Home & Garden
Food Lion3.22×Shopping
North Carolina Tar Heels football5.58×Sports
Television station1.73×Movies & TV
Hobby Lobby1.51×Home & Garden
Chick-fil-A1.52×Food & Beverages
Myrtle Beach, South Carolina3.75×Travel & Leisure
Meteorology2.33×Home & Garden
Tennessee1.9×Travel & Leisure
Local news1.54×News
Georgia (U.S. state)1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WCNC-TV audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
PatriotismCONSERVATISM1.19
Need for SecurityCONSERVATISM1.14
Community OrientationOPEN1.11
ExtroversionTHRILL1.11
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for WCNC-TV
CountryShare
United States99.1%
China0.2%
United Kingdom0.1%

See WCNC-TV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WCNC-TV have in United States?

WCNC-TV has an estimated audience of 1,188,053 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of WCNC-TV fans?

65.5% of WCNC-TV fans are female, 34.5% are male, with an average age of 44.7 years.

Which brands do WCNC-TV fans like most?

WCNC-TV fans show strongest brand affinity for WBTV (29.11×), WSOC-TV (34.48×), and Charlotte, North Carolina (4.64×) over the country average.

Where do WCNC-TV fans live in United States?

WCNC-TV fans in United States are most concentrated in North Carolina (reach 891,040), South Carolina (reach 137,915), and Georgia (reach 30,092). These three regions account for the largest share of the active audience.

What other brands do WCNC-TV fans also like?

Beyond WCNC-TV itself, the audience over-indexes on WSOC-TV (34.48×), Charlotte, North Carolina (4.64×), Bank of America (2.16×), and North Carolina (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WCNC-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.