Rascasse Audience Intelligence

WCNC-TV Audience in United States

A data profile of the people who buy, follow and care about WCNC-TV in United States — modelled from more than twelve digital signal sources. WCNC-TV has an estimated audience of 1,188,114 people in United States.

#236among TV Channel in United States#3672in Movies & TV

The average WCNC-TV fan in United States is 44.7 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, California.

Top brand affinities include WBTV, WSOC-TV, Charlotte, North Carolina, with strongest over-indexing on WBTV (29.11× the country average).

Demographically, the WCNC-TV audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WCNC-TV fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for WBTV.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WCNC-TV profile in United States.

Audience size
1.2M
in United States
Gender
65.5%♀
34.5% male
Age
44.7
average years
Country rank
#21022
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WCNC-TV

65.5% are female, 34.5% are male, average age 44.7.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for WCNC-TV audience in United States
MetricValue
Female65.5%
Male34.5%
Average age44.7
Estimated audience size1,188,114
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the WCNC-TV audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

99.1%

of the worldwide WCNC-TV audience comes from United States.

Worldwide audience distribution share by country for WCNC-TV
CountryShare
United States99.1%
China0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WCNC-TV audience in United States is strongest.

Fig. 05

Top regions by affinity

WCNC-TV fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~900K25.57×
02South Carolina~100K7.16×
03Alaska~2K0.98×
04North Dakota~2K0.98×
05South Dakota~3K0.97×
06Vermont~2K0.97×
07Montana~3K0.96×
08West Virginia~5K0.95×
09Rhode Island~4K0.95×
10Delaware~3K0.95×
11Idaho~6K0.94×
12New Mexico~6K0.94×
13Hawaii~5K0.94×
14New Hampshire~4K0.94×
15Maine~4K0.94×
16Mississippi~9K0.93×
17Nebraska~6K0.93×
18Washington, District of Columbia~3K0.93×
19Iowa~9K0.92×
20Kansas~9K0.92×
21Oregon~10K0.91×
22Oklahoma~10K0.91×
23Nevada~10K0.91×
24Arkansas~9K0.91×
25Minnesota~20K0.90×
26Tennessee~20K0.89×
27Kentucky~10K0.89×
28Arizona~20K0.88×
29Louisiana~10K0.88×
30Utah~9K0.88×
31Missouri~20K0.87×
32Connecticut~10K0.87×
33Washington~20K0.86×
34Colorado~20K0.86×
35Alabama~10K0.86×
36Indiana~20K0.85×
37Georgia~30K0.84×
38Wisconsin~10K0.84×
39New Jersey~20K0.83×
40Virginia~20K0.83×
41Michigan~30K0.81×
42Maryland~20K0.80×
43Illinois~30K0.78×
44Massachusetts~20K0.77×
45Pennsylvania~30K0.74×
46Ohio~30K0.73×
47Texas~70K0.64×
48California~80K0.63×
49Florida~50K0.61×
50New York~40K0.60×
Fig. 06

Affinity by region

Affinity by region — WCNC-TV, United States
0.60×1.00×25.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WCNC-TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WCNC-TV audience
#·InterestCategoryAffinity×
01WSOC-TVMovies & TV34.48×
02WBTVMovies & TV29.11×
03Supergirl (U.S. TV series)Movies & TV7.40×
04North Carolina Tar Heels footballSports5.58×
05Charlotte, North CarolinaTravel & Leisure4.64×
06Myrtle Beach, South CarolinaTravel & Leisure3.75×
07Food LionShopping3.22×
08South CarolinaTravel & Leisure2.83×
09AccuWeatherHome & Garden2.80×
10North CarolinaTravel & Leisure2.46×
11MeteorologyHome & Garden2.33×
12Bank of AmericaBusiness & Career2.16×
13CBSMovies & TV1.92×
14TennesseeTravel & Leisure1.90×
15MSNNews1.83×
16Television stationMovies & TV1.73×
17DogsPets & Animals1.58×
18Local newsNews1.54×
19Chick-fil-AFood & Beverages1.52×
20Hobby LobbyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WCNC-TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WCNC-TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
Community OrientationOPEN1.30×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WCNC-TV audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.92×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WCNC-TV have in United States?

WCNC-TV has an estimated audience of 1,188,114 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of WCNC-TV fans?

65.5% of WCNC-TV fans are female, 34.5% are male, with an average age of 44.7 years.

03

Which brands do WCNC-TV fans like most?

WCNC-TV fans show strongest brand affinity for WBTV (29.11×), WSOC-TV (34.48×), and Charlotte, North Carolina (4.64×) over the country average.

04

Where do WCNC-TV fans live in United States?

WCNC-TV fans in United States are most concentrated in North Carolina (reach ~900K), South Carolina (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do WCNC-TV fans also like?

Beyond WCNC-TV itself, the audience over-indexes on WSOC-TV (34.48×), Charlotte, North Carolina (4.64×), Supergirl (U.S. TV series) (7.4×), and Bank of America (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WCNC-TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WCNC-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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