Rascasse Audience Intelligence

WBTV Audience in United States

A data profile of the people who buy, follow and care about WBTV in United States — modelled from more than twelve digital signal sources. WBTV has an estimated audience of 2,043,124 people in United States.

#137among TV Channel in United States#2160in Movies & TV

The average WBTV fan in United States is 44.8 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Georgia.

Top brand affinities include Hedwig and the Angry Inch (film), WSOC-TV, Gakuen Alice, with strongest over-indexing on Hedwig and the Angry Inch (film) (122.92× the country average).

Demographically, the WBTV audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WBTV fan in United States is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Hedwig and the Angry Inch (film).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WBTV profile in United States.

Audience size
2M
in United States
Gender
67.2%♀
32.8% male
Age
44.8
average years
Country rank
#13993
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WBTV

67.2% are female, 32.8% are male, average age 44.8.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for WBTV audience in United States
MetricValue
Female67.2%
Male32.8%
Average age44.8
Estimated audience size2,043,124
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the WBTV audience in United States
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

90.3%

of the worldwide WBTV audience comes from United States.

Worldwide audience distribution share by country for WBTV
CountryShare
United States90.3%
Canada2.6%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WBTV audience in United States is strongest.

Fig. 05

Top regions by affinity

WBTV fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M33.87×
02South Carolina~300K10.21×
03North Dakota~3K0.81×
04Alaska~3K0.79×
05South Dakota~4K0.77×
06New Mexico~8K0.76×
07Hawaii~7K0.74×
08Rhode Island~5K0.74×
09Montana~4K0.74×
10Idaho~7K0.72×
11Delaware~4K0.70×
12Tennessee~30K0.69×
13Vermont~2K0.69×
14Georgia~40K0.64×
15Nebraska~7K0.64×
16New Hampshire~5K0.63×
17West Virginia~6K0.62×
18Utah~10K0.58×
19Maine~4K0.58×
20Iowa~10K0.57×
21Kansas~9K0.55×
22Oklahoma~10K0.54×
23Mississippi~9K0.52×
24Nevada~10K0.50×
25Virginia~20K0.49×
26Washington, District of Columbia~3K0.49×
27Arkansas~8K0.47×
28Minnesota~10K0.46×
29Connecticut~9K0.44×
30Oregon~10K0.42×
31Wisconsin~10K0.41×
32Missouri~10K0.40×
33Louisiana~10K0.39×
34Arizona~20K0.38×
35Kentucky~10K0.37×
36Alabama~10K0.36×
37Washington~10K0.33×
38Colorado~10K0.33×
39Massachusetts~10K0.30×
40Indiana~10K0.30×
41Maryland~10K0.29×
42Michigan~10K0.26×
43New Jersey~10K0.26×
44Florida~30K0.25×
45Ohio~20K0.24×
46Illinois~20K0.23×
47Pennsylvania~20K0.22×
48New York~20K0.20×
49Texas~30K0.15×
50California~30K0.13×
Fig. 06

Affinity by region

Affinity by region — WBTV, United States
0.13×1.00×33.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WBTV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WBTV audience
#·InterestCategoryAffinity×
01Gakuen AliceLiterature185.93×
02Hedwig and the Angry Inch (film)Movies & TV122.92×
03WSOC-TVMovies & TV58.98×
04WCNC-TVMovies & TV23.60×
05Supergirl (U.S. TV series)Movies & TV11.71×
06North Carolina Tar Heels footballSports7.75×
07University of North Carolina at Chapel HillBusiness & Career6.32×
08Asheville, North CarolinaTravel & Leisure5.32×
09Food LionShopping4.92×
10Blue Ridge MountainsTravel & Leisure4.83×
11Myrtle Beach, South CarolinaTravel & Leisure4.25×
12Harris TeeterShopping4.17×
13Carolina PanthersSports3.58×
14South CarolinaTravel & Leisure3.35×
15North CarolinaTravel & Leisure2.97×
16Bank of AmericaBusiness & Career2.81×
17Southern United StatesTravel & Leisure1.70×
18Hobby LobbyHome & Garden1.64×
19Chick-fil-AFood & Beverages1.62×
20MSNNews1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WBTV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WBTV audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
ExtroversionTHRILL1.23×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WBTV audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WBTV have in United States?

WBTV has an estimated audience of 2,043,124 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of WBTV fans?

67.2% of WBTV fans are female, 32.8% are male, with an average age of 44.8 years.

03

Which brands do WBTV fans like most?

WBTV fans show strongest brand affinity for Hedwig and the Angry Inch (film) (122.92×), WSOC-TV (58.98×), and Gakuen Alice (185.93×) over the country average.

04

Where do WBTV fans live in United States?

WBTV fans in United States are most concentrated in North Carolina (reach ~1.5M), South Carolina (reach ~300K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WBTV fans also like?

Beyond WBTV itself, the audience over-indexes on WSOC-TV (58.98×), Gakuen Alice (185.93×), Supergirl (U.S. TV series) (11.71×), and WCNC-TV (23.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WBTV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WBTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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