WBTV Audience in United States

WBTV logo

WBTV has an estimated audience of 2,047,821 people in United States. 67.2% are female, 32.8% are male, average age 44.8. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Hedwig and the Angry Inch (film), WSOC-TV, Gakuen Alice, WCNC-TV, Bank of America.

The average WBTV fan in United States is 44.8 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Hedwig and the Angry Inch (film), WSOC-TV, Gakuen Alice, with strongest over-indexing on Hedwig and the Angry Inch (film) (122.92× the country average). Demographically, the WBTV audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WBTV fans

Demographic split for WBTV audience in United States
MetricValue
Female67.2%
Male32.8%
Average age44.8
Estimated audience size2,047,821

Audience persona

The typical WBTV fan in United States is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Hedwig and the Angry Inch (film).

Top regions in United States

Top regions ranked by reach for WBTV in United States
RegionReachAffinity
North Carolina1,535,86634.82×
South Carolina310,49410.08×
Georgia43,6370.69×
Florida27,4160.2×
Tennessee24,5510.6×
Virginia22,5110.45×
New York15,9410.14×
Texas13,2950.08×
California10,0900.04×
Ohio8,7850.14×
Pennsylvania8,5450.12×
Michigan6,0590.11×
Indiana5,8970.16×
Maryland5,0510.14×
West Virginia4,4900.47×
Illinois4,4590.07×
New Jersey4,0430.08×
Kentucky4,0240.16×
Alabama3,6920.13×
Massachusetts2,8350.07×
Louisiana2,7440.1×
Arkansas2,1450.13×
Colorado2,1340.07×
Washington1,9190.05×
Missouri1,8060.05×
Arizona1,6880.04×
Mississippi1,6500.1×
Wisconsin1,6030.05×
Oregon1,5940.07×
Connecticut1,4020.07×
Washington, District of Columbia1,3370.22×
Minnesota1,0500.04×
Oklahoma1,0350.05×
Kansas9790.06×
Nevada9490.05×
Iowa8850.05×
Maine8830.12×
New Hampshire7270.09×
Vermont6120.17×
Utah5740.03×
Delaware4310.08×
Nebraska4270.04×
Idaho4190.04×
Wyoming4080.13×
Hawaii3780.04×
Montana3290.06×
South Dakota3250.07×
Alaska3020.07×
Rhode Island2810.04×
New Mexico2630.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WBTV audience
BrandAffinityCategory
Hedwig and the Angry Inch (film)122.92×Movies & TV
WSOC-TV58.98×Movies & TV
Gakuen Alice185.93×Literature
WCNC-TV23.6×Movies & TV
Bank of America2.81×Business & Career
Food Lion4.92×Shopping
North Carolina2.97×Travel & Leisure
North Carolina Tar Heels football7.75×Sports
South Carolina3.35×Travel & Leisure
Supergirl (U.S. TV series)11.71×Movies & TV
Harris Teeter4.17×Shopping
Myrtle Beach, South Carolina4.25×Travel & Leisure
Hobby Lobby1.64×Home & Garden
Asheville, North Carolina5.32×Travel & Leisure
Chick-fil-A1.62×Food & Beverages
NC State Wolfpack football8.35×Sports
University of North Carolina at Chapel Hill6.32×Business & Career
MSN1.61×News
Blue Ridge Mountains4.83×Travel & Leisure
Carolina Panthers3.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WBTV audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.22
Community OrientationOPEN1.15
CreativityOPEN1.11
Need for SecurityCONSERVATISM1.09
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for WBTV
CountryShare
United States91.1%
Canada2.6%
China0.7%

See WBTV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WBTV have in United States?

WBTV has an estimated audience of 2,047,821 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of WBTV fans?

67.2% of WBTV fans are female, 32.8% are male, with an average age of 44.8 years.

Which brands do WBTV fans like most?

WBTV fans show strongest brand affinity for Hedwig and the Angry Inch (film) (122.92×), WSOC-TV (58.98×), and Gakuen Alice (185.93×) over the country average.

Where do WBTV fans live in United States?

WBTV fans in United States are most concentrated in North Carolina (reach 1,535,866), South Carolina (reach 310,494), and Georgia (reach 43,637). These three regions account for the largest share of the active audience.

What other brands do WBTV fans also like?

Beyond WBTV itself, the audience over-indexes on WSOC-TV (58.98×), Gakuen Alice (185.93×), WCNC-TV (23.6×), and Bank of America (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WBTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.