Rascasse Audience Intelligence

Asheville, North Carolina Audience in United States

A data profile of the people who buy, follow and care about Asheville, North Carolina in United States — modelled from more than twelve digital signal sources. Asheville, North Carolina has an estimated audience of 5,897,929 people in United States.

#390among POI in United States#488in Travel & Leisure

The average Asheville, North Carolina fan in United States is 46.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Texas.

Top brand affinities include Hobby Lobby, Drudge Report, Himalayas, with strongest over-indexing on Hobby Lobby (2.22× the country average).

Demographically, the Asheville, North Carolina audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asheville, North Carolina fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Hobby Lobby.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asheville, North Carolina profile in United States.

Audience size
5.9M
in United States
Gender
61.5%♀
38.5% male
Age
46.6
average years
Country rank
#5786
POI in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asheville, North Carolina fans

61.5% are female, 38.5% are male, average age 46.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Asheville, North Carolina audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.6
Estimated audience size5,897,929
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Asheville, North Carolina audience in United States
Age bracketShare%
16-199%
20-2912%
30-3915%
40-4922%
50+42%
Fig. 04

Worldwide distribution

89.9%

of the worldwide Asheville, North Carolina audience comes from United States.

Worldwide audience distribution share by country for Asheville, North Carolina
CountryShare
United States89.9%
Mexico2.7%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asheville, North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Asheville, North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M7.75×
02South Carolina~300K3.37×
03Tennessee~300K2.27×
04Georgia~300K1.58×
05Virginia~200K1.38×
06Washington, District of Columbia~20K1.32×
07Florida~500K1.28×
08Kentucky~90K1.15×
09Vermont~10K1.13×
10Ohio~200K1.04×
11Maine~20K1.04×
12Alabama~80K0.99×
13West Virginia~30K0.98×
14Colorado~90K0.94×
15Maryland~90K0.91×
16Massachusetts~100K0.88×
17Indiana~90K0.88×
18New Hampshire~20K0.88×
19Montana~10K0.86×
20Pennsylvania~200K0.85×
21Louisiana~60K0.85×
22Wisconsin~70K0.84×
23Minnesota~70K0.79×
24Connecticut~50K0.79×
25New York~300K0.78×
26Illinois~200K0.78×
27Oregon~50K0.76×
28Rhode Island~10K0.74×
29Michigan~100K0.73×
30Missouri~70K0.73×
31Delaware~10K0.73×
32Iowa~30K0.72×
33New Jersey~100K0.70×
34Mississippi~30K0.70×
35Alaska~9K0.70×
36Arkansas~30K0.68×
37Kansas~30K0.68×
38Washington~80K0.65×
39Utah~30K0.65×
40Nebraska~20K0.64×
41South Dakota~9K0.64×
42North Dakota~8K0.64×
43Idaho~20K0.63×
44Texas~300K0.61×
45Oklahoma~40K0.60×
46Arizona~70K0.59×
47New Mexico~20K0.56×
48Hawaii~10K0.53×
49Nevada~30K0.46×
50California~200K0.30×
Fig. 06

Affinity by region

Affinity by region — Asheville, North Carolina, United States
0.30×1.00×7.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asheville, North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asheville, North Carolina audience
#·InterestCategoryAffinity×
01HimalayasTravel & Leisure9.06×
02HyattTravel & Leisure6.10×
03Drudge ReportSports4.13×
04Marriott Hotels & ResortsTravel & Leisure3.33×
05Weather forecastingHome & Garden2.84×
06Food LionShopping2.73×
07InnovationBusiness & Career2.56×
08Microwave ovenHome & Garden2.56×
09Diane KeatonMovies & TV2.49×
10New York PostNews2.48×
11Hobby LobbyHome & Garden2.22×
12FedExBusiness & Career2.21×
13Real propertyHome & Garden2.20×
14ThanksgivingKids & Family1.93×
15Chick-fil-AFood & Beverages1.78×
16Planet FitnessSports1.76×
17AldiShopping1.67×
18Nonprofit organizationPolitics & Society1.65×
19FlowerHome & Garden1.55×
20Texas RoadhouseFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asheville, North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asheville, North Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.62×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asheville, North Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.95×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asheville, North Carolina have in United States?

Asheville, North Carolina has an estimated audience of 5,897,929 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Asheville, North Carolina fans?

61.5% of Asheville, North Carolina fans are female, 38.5% are male, with an average age of 46.6 years.

03

Which brands do Asheville, North Carolina fans like most?

Asheville, North Carolina fans show strongest brand affinity for Hobby Lobby (2.22×), Drudge Report (4.13×), and Himalayas (9.06×) over the country average.

04

Where do Asheville, North Carolina fans live in United States?

Asheville, North Carolina fans in United States are most concentrated in North Carolina (reach ~1.5M), Florida (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Asheville, North Carolina fans also like?

Beyond Asheville, North Carolina itself, the audience over-indexes on Drudge Report (4.13×), Himalayas (9.06×), Hyatt (6.1×), and Innovation (2.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Asheville, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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