Asheville, North Carolina Audience in United States

Asheville, North Carolina logo

Asheville, North Carolina has an estimated audience of 5,897,929 people in United States. 61.5% are female, 38.5% are male, average age 46.6. Top regions: North Carolina, Florida, South Carolina. Top brand affinities: Hobby Lobby, Planet Fitness, Diaper bag, MSN, Himalayas.

The average Asheville, North Carolina fan in United States is 46.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, South Carolina. Top brand affinities include Hobby Lobby, Planet Fitness, Diaper bag, with strongest over-indexing on Hobby Lobby (3.21× the country average). Demographically, the Asheville, North Carolina audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Asheville, North Carolina fans

Demographic split for Asheville, North Carolina audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.6
Estimated audience size5,897,929

Audience persona

The typical Asheville, North Carolina fan in United States is more female, around 46.6 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Asheville, North Carolina in United States
RegionReachAffinity
North Carolina1,455,2438.2×
Florida517,9781.3×
South Carolina309,3573.49×
Texas307,5190.61×
Georgia300,5461.65×
Tennessee274,4232.32×
New York268,2970.81×
Virginia207,0041.44×
Ohio184,9791.02×
Pennsylvania172,7110.87×
California167,2090.26×
Illinois155,7070.79×
Michigan110,3010.72×
New Jersey105,5650.7×
Massachusetts103,7830.89×
Maryland92,8950.92×
Indiana91,6040.85×
Colorado89,2220.96×
Kentucky80,7981.09×
Washington78,5430.66×
Alabama72,9650.89×
Wisconsin72,0260.81×
Arizona68,9820.57×
Minnesota65,9550.78×
Missouri65,6800.69×
Louisiana60,4160.79×
Oregon50,8580.75×
Connecticut45,4300.77×
Oklahoma36,8070.56×
Utah31,8450.6×
Iowa30,9270.64×
Arkansas29,4460.61×
Kansas29,1420.63×
Mississippi28,5640.59×
West Virginia25,0130.91×
Nevada23,3610.41×
Washington, District of Columbia23,1341.3×
Maine20,9900.99×
New Hampshire19,2500.83×
Idaho16,3140.55×
Nebraska15,4340.52×
New Mexico15,0540.51×
Montana12,8360.78×
Rhode Island12,6440.67×
Hawaii11,6570.46×
Vermont11,1081.07×
Delaware10,5910.65×
Alaska7,2070.57×
South Dakota6,7890.5×
North Dakota6,0770.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asheville, North Carolina audience
BrandAffinityCategory
Hobby Lobby3.21×Home & Garden
Planet Fitness3.25×Sports
Diaper bag4.88×Kids & Family
MSN2.86×News
Himalayas11.92×Travel & Leisure
Aldi2.32×Shopping
Metaphysics3.32×Business & Career
Clarinet5.3×Music & Radio
Nature1.76×Home & Garden
Drudge Report4.2×Sports
Kennedy Space Center10.31×Cars & Mobility
Bass guitar2.85×Music & Radio
Great Clips3.19×Beauty & Wellness
Fox News Channel1.54×Movies & TV
Saxophone4.94×Music & Radio
Staples (Canada)2.66×Business & Career
Largemouth bass4.96×Food & Beverages
Chick-fil-A1.97×Food & Beverages
Fly fishing3.48×Sports
Cello4.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asheville, North Carolina audience
TraitClusterScore
Design AffinityPREMIUM1.51
Community OrientationOPEN1.43
SustainabilityBALANCE1.41
PatriotismCONSERVATISM1.3
IndulgenceJOY1.29
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Asheville, North Carolina
CountryShare
United States89.9%
Mexico2.7%
United Kingdom2.3%

See Asheville, North Carolina audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Asheville, North Carolina have in United States?

Asheville, North Carolina has an estimated audience of 5,897,929 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Asheville, North Carolina fans?

61.5% of Asheville, North Carolina fans are female, 38.5% are male, with an average age of 46.6 years.

Which brands do Asheville, North Carolina fans like most?

Asheville, North Carolina fans show strongest brand affinity for Hobby Lobby (3.21×), Planet Fitness (3.25×), and Diaper bag (4.88×) over the country average.

Where do Asheville, North Carolina fans live in United States?

Asheville, North Carolina fans in United States are most concentrated in North Carolina (reach 1,455,243), Florida (reach 517,978), and South Carolina (reach 309,357). These three regions account for the largest share of the active audience.

What other brands do Asheville, North Carolina fans also like?

Beyond Asheville, North Carolina itself, the audience over-indexes on Planet Fitness (3.25×), Diaper bag (4.88×), MSN (2.86×), and Himalayas (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asheville, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.