Toyota Center Audience in United States

Toyota Center logo

Toyota Center has an estimated audience of 325,326 people in United States. 54.8% are female, 45.2% are male, average age 37.6. Top regions: Texas, California, Washington. Top brand affinities: Sports Authority Field at Mile High, Hakeem Olajuwon, Castles N' Coasters, alcott, Budweiser Made in America Festival.

The average Toyota Center fan in United States is 37.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Sports Authority Field at Mile High, Hakeem Olajuwon, Castles N' Coasters, with strongest over-indexing on Sports Authority Field at Mile High (174.23× the country average). Demographically, the Toyota Center audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Toyota Center fans

Demographic split for Toyota Center audience in United States
MetricValue
Female54.8%
Male45.2%
Average age37.6
Estimated audience size325,326

Audience persona

The typical Toyota Center fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Sports Authority Field at Mile High.

Top regions in United States

Top regions ranked by reach for Toyota Center in United States
RegionReachAffinity
Texas243,99524.2×
California28,7410.8×
Washington17,5972.7×
Louisiana11,0582.64×
Florida10,9330.5×
New York8,1580.45×
Illinois5,3350.49×
Georgia4,6260.46×
North Carolina4,3480.44×
Pennsylvania3,6540.33×
Arizona3,4880.53×
Virginia3,4060.43×
Alabama3,3590.74×
Tennessee3,2810.5×
Ohio3,2700.33×
New Jersey3,2080.39×
Oklahoma3,1390.87×
Kentucky3,1170.76×
Oregon2,9620.79×
Missouri2,8040.53×
Maryland2,7070.48×
Michigan2,5800.3×
Colorado2,2710.44×
Arkansas2,2080.82×
Massachusetts2,1170.33×
Indiana2,1080.35×
Mississippi2,0890.78×
South Carolina1,7780.36×
Minnesota1,7370.37×
Wisconsin1,6610.34×
Nevada1,5680.5×
Kansas1,4410.56×
Connecticut1,2780.39×
Iowa1,1100.41×
Utah9990.34×
New Mexico8420.52×
Nebraska7830.48×
Idaho5750.35×
Washington, District of Columbia5130.52×
Hawaii4970.36×
Montana3190.35×
South Dakota3040.4×
West Virginia2950.19×
Rhode Island2870.28×
Delaware2620.29×
North Dakota2580.39×
New Hampshire2540.2×
Alaska2420.35×
Maine2290.2×
Wyoming1170.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Center audience
BrandAffinityCategory
Sports Authority Field at Mile High174.23×Sports
Hakeem Olajuwon54.76×Sports
Castles N' Coasters82.65×
alcott227.93×Fashion & Accessoires
Budweiser Made in America Festival46.06×Music & Radio
Oracle Arena141.62×Sports
CenturyLink Field63.92×Sports
Gavin Brown's Enterprise86.53×Arts & Culture
Quicken Loans Arena97.53×Sports
Ishigaki, Okinawa115.56×
StubHub Center70.48×
Okinawa Island71.26×Travel & Leisure
FedExField77.28×Sports
Elbe Philharmonic Hall93.94×Travel & Leisure
Oracle Park160.48×Sports
Rock on the Range95.31×Music & Radio
Okinawa, Okinawa87.08×Travel & Leisure
TravelCenters of America22.39×Travel & Leisure
Houston Rockets7.58×Sports
FirstEnergy Stadium (Cleveland)66.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Center audience
TraitClusterScore
ExtroversionTHRILL1.32
PatriotismCONSERVATISM1.22
Family OrientationCONSERVATISM1.19
Healthy LifestyleBALANCE1.16
IndulgenceJOY1.13
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Toyota Center
CountryShare
United States36.7%
Nicaragua9.0%
Thailand6.1%

See Toyota Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Toyota Center have in United States?

Toyota Center has an estimated audience of 325,326 people in United States, concentrated in Texas and California.

What is the gender split and age of Toyota Center fans?

54.8% of Toyota Center fans are female, 45.2% are male, with an average age of 37.6 years.

Which brands do Toyota Center fans like most?

Toyota Center fans show strongest brand affinity for Sports Authority Field at Mile High (174.23×), Hakeem Olajuwon (54.76×), and Castles N' Coasters (82.65×) over the country average.

Where do Toyota Center fans live in United States?

Toyota Center fans in United States are most concentrated in Texas (reach 243,995), California (reach 28,741), and Washington (reach 17,597). These three regions account for the largest share of the active audience.

What other brands do Toyota Center fans also like?

Beyond Toyota Center itself, the audience over-indexes on Hakeem Olajuwon (54.76×), Castles N' Coasters (82.65×), alcott (227.93×), and Budweiser Made in America Festival (46.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.