Okinawa Island Audience in United States

Okinawa Island has an estimated audience of 271,039 people in United States. 59.5% are female, 40.5% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Sophie Marceau, Group buying, Microblogging.

The average Okinawa Island fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Sophie Marceau, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Okinawa Island audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Okinawa Island fans

Demographic split for Okinawa Island audience in United States
MetricValue
Female59.5%
Male40.5%
Average age35.1
Estimated audience size271,039

Audience persona

The typical Okinawa Island fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Okinawa Island in United States
RegionReachAffinity
California42,5451.43×
Texas21,2880.91×
New York17,5421.16×
Florida16,7290.91×
Washington8,7241.6×
Illinois8,3860.93×
Pennsylvania7,5270.82×
Georgia7,2420.87×
North Carolina7,1690.88×
Virginia6,9891.06×
Ohio6,8770.82×
New Jersey6,1840.9×
Hawaii6,0075.16×
Massachusetts5,6381.06×
Michigan5,5820.79×
Arizona4,7620.86×
Colorado4,4061.03×
Maryland4,2910.92×
Tennessee4,2540.78×
Oregon4,0841.31×
Indiana3,9260.79×
Missouri3,8020.87×
South Carolina3,5440.87×
Minnesota3,2550.84×
Wisconsin3,0800.76×
Kentucky2,6510.78×
Oklahoma2,5320.84×
Alabama2,5150.66×
Nevada2,4980.95×
Connecticut2,3510.86×
Utah2,3310.96×
Louisiana2,3160.66×
Kansas1,8920.89×
Arkansas1,7630.79×
Iowa1,5710.7×
Idaho1,5131.11×
Mississippi1,1160.5×
Nebraska9910.73×
New Mexico9450.7×
Maine9360.96×
Montana9351.24×
Washington, District of Columbia7900.97×
Rhode Island7740.9×
West Virginia7680.61×
New Hampshire7170.67×
Alaska6131.06×
Vermont6011.26×
Delaware5840.78×
South Dakota5710.91×
North Dakota5140.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Okinawa Island audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sophie Marceau59.1×Movies & TV
Group buying22.76×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.43×Sports
Income tax13.19×Business & Career
Luxury Travel13.13×Travel & Leisure
Toyota Center55.56×Sports
JL Audio34.35×Technology & Electronics
Edward Norton16.54×Movies & TV
Zadig & Voltaire33.26×Fashion & Accessoires
LOL Esports25.02×Sports
Anime and manga fandom4.69×Literature
Koenigsegg17.4×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Island4.82×Travel & Leisure
Luxury Bags14.45×Fashion & Accessoires
Bass guitar3.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Okinawa Island audience
TraitClusterScore
IndulgenceJOY4.59
Luxury OrientationPREMIUM3.89
LGBTQ+ IdentityOPEN2.02
Pet OwnershipJOY1.84
Risk AppetiteTHRILL1.73
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Okinawa Island
CountryShare
Japan87.8%
Taiwan2.7%
United States2.4%

See Okinawa Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Okinawa Island have in United States?

Okinawa Island has an estimated audience of 271,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Okinawa Island fans?

59.5% of Okinawa Island fans are female, 40.5% are male, with an average age of 35.1 years.

Which brands do Okinawa Island fans like most?

Okinawa Island fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Sophie Marceau (59.1×) over the country average.

Where do Okinawa Island fans live in United States?

Okinawa Island fans in United States are most concentrated in California (reach 42,545), Texas (reach 21,288), and New York (reach 17,542). These three regions account for the largest share of the active audience.

What other brands do Okinawa Island fans also like?

Beyond Okinawa Island itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Sophie Marceau (59.1×), Group buying (22.76×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Okinawa Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.