Rascasse Audience Intelligence

Okinawa Island Audience in United States

A data profile of the people who buy, follow and care about Okinawa Island in United States — modelled from more than twelve digital signal sources. Okinawa Island has an estimated audience of 271,039 people in United States.

#74among Island in United States#6181among POI in United States#4278in Travel & Leisure

The average Okinawa Island fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sophie Marceau, Toyota Center, Edward Norton, with strongest over-indexing on Sophie Marceau (58.56× the country average).

Demographically, the Okinawa Island audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Okinawa Island fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Sophie Marceau.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Okinawa Island profile in United States.

Audience size
271K
in United States
Gender
59.5%♀
40.5% male
Age
35.1
average years
Country rank
#50901
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Okinawa Island fans

59.5% are female, 40.5% are male, average age 35.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Okinawa Island audience in United States
MetricValue
Female59.5%
Male40.5%
Average age35.1
Estimated audience size271,039
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Okinawa Island audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Okinawa Island audience comes from United States.

Worldwide audience distribution share by country for Okinawa Island
CountryShare
Japan87.8%
Taiwan2.7%
United States2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Okinawa Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Okinawa Island fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.77×
02Washington~7K1.38×
03California~40K1.24×
04Oregon~4K1.19×
05Idaho~1K1.10×
06Vermont<1K1.07×
07Alaska<1K1.06×
08Montana<1K1.05×
09New York~20K1.03×
10Massachusetts~5K1.02×
11Utah~2K1.02×
12South Dakota<1K1.01×
13Washington, District of Columbia<1K1.00×
14North Dakota<1K1.00×
15Arizona~5K0.98×
16Colorado~4K0.98×
17Rhode Island<1K0.98×
18Illinois~9K0.97×
19Virginia~6K0.97×
20Kansas~2K0.97×
21Maine<1K0.97×
22Minnesota~4K0.95×
23Connecticut~3K0.95×
24Delaware<1K0.95×
25Nevada~2K0.94×
26Missouri~4K0.93×
27Wisconsin~4K0.93×
28New Mexico~1K0.93×
29Oklahoma~3K0.92×
30Arkansas~2K0.92×
31Nebraska~1K0.92×
32New Hampshire<1K0.92×
33South Carolina~4K0.91×
34Iowa~2K0.91×
35West Virginia~1K0.91×
36North Carolina~7K0.90×
37Texas~20K0.89×
38Maryland~4K0.89×
39Kentucky~3K0.89×
40New Jersey~6K0.88×
41Indiana~4K0.88×
42Tennessee~5K0.87×
43Mississippi~2K0.87×
44Ohio~7K0.86×
45Michigan~6K0.86×
46Georgia~7K0.85×
47Florida~20K0.84×
48Pennsylvania~8K0.84×
49Alabama~3K0.84×
50Louisiana~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Okinawa Island, United States
0.84×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Okinawa Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Okinawa Island audience
#·InterestCategoryAffinity×
01Toyota CenterSports71.26×
02Sophie MarceauMovies & TV58.56×
03JL AudioTechnology & Electronics37.34×
04Camper (company)Fashion & Accessoires30.29×
05LOL EsportsSports23.70×
06Edward NortonMovies & TV20.00×
07Noah BaumbachMovies & TV20.00×
08Bordeaux wineFood & Beverages17.79×
09Sofia CoppolaMovies & TV15.64×
10Paperless PostShopping14.58×
11Dakar RallySports14.48×
12Toyota CrownCars & Mobility12.83×
13Group buyingShopping9.27×
14COSShopping8.14×
15Catherine O'HaraMovies & TV6.43×
16IslandTravel & Leisure5.05×
17Diaper bagKids & Family3.94×
18Planet FitnessSports3.22×
19Solar energyHome & Garden3.08×
20YouTube MusicInternet & Social Media2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Okinawa Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Okinawa Island audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.39×
Family OrientationCONSERVATISM1.82×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Okinawa Island audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
CreativityOPEN0.86×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Okinawa Island have in United States?

Okinawa Island has an estimated audience of 271,039 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Okinawa Island fans?

59.5% of Okinawa Island fans are female, 40.5% are male, with an average age of 35.1 years.

03

Which brands do Okinawa Island fans like most?

Okinawa Island fans show strongest brand affinity for Sophie Marceau (58.56×), Toyota Center (71.26×), and Edward Norton (20×) over the country average.

04

Where do Okinawa Island fans live in United States?

Okinawa Island fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Okinawa Island fans also like?

Beyond Okinawa Island itself, the audience over-indexes on Toyota Center (71.26×), Edward Norton (20×), Catherine O'Hara (6.43×), and JL Audio (37.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Okinawa Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Okinawa Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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