Rascasse Audience Intelligence

Lightning in a Bottle Audience in United Kingdom

A data profile of the people who buy, follow and care about Lightning in a Bottle in United Kingdom — modelled from more than twelve digital signal sources. Lightning in a Bottle has an estimated audience of 22,000 people in United Kingdom.

The average Lightning in a Bottle fan in United Kingdom is 32.7 years old, balanced, and lives primarily in England.

The audience is concentrated in England, Scotland, Wales.

Top brand affinities include Burning Man, Coachella Valley Music and Arts Festival, Berghain, with strongest over-indexing on Burning Man (61.66× the country average).

Demographically, the Lightning in a Bottle audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Lightning in a Bottle fan in United Kingdom is balanced, around 32.7 years old, with strong Tradition tendencies and a notable affinity for Burning Man.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Lightning in a Bottle profile in United Kingdom.

Audience size
22K
in United Kingdom
Gender
50.0%♀
50.0% male
Age
32.7
average years
Country rank
#61245
Event in United Kingdom
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightning in a Bottle fans

50.0% are female, 50.0% are male, average age 32.7.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Lightning in a Bottle audience in United Kingdom
MetricValue
Female50.0%
Male50.0%
Average age32.7
Estimated audience size22,000
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Lightning in a Bottle audience in United Kingdom
Age bracketShare%
16-1928%
20-2932%
30-3920%
40-4913%
50+6%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Lightning in a Bottle audience comes from United Kingdom.

Worldwide audience distribution share by country for Lightning in a Bottle
CountryShare
United States73.0%
Canada3.0%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightning in a Bottle audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Lightning in a Bottle fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Scotland~2K1.08×
02Wales~1K1.00×
03Northern Ireland<1K0.99×
04England~20K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightning in a Bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightning in a Bottle audience
#·InterestCategoryAffinity×
01Burning ManMusic & Radio61.66×
02BerghainMusic & Radio23.65×
03Coachella Valley Music and Arts FestivalMusic & Radio23.44×
04Pete TongMusic & Radio21.33×
05Bonnaroo Music FestivalMusic & Radio16.73×
06Ministry of SoundMusic & Radio10.32×
07Resident AdvisorMusic & Radio9.45×
08Art DecoArts & Culture4.84×
09Electronic dance musicMusic & Radio4.55×
10Glastonbury FestivalMusic & Radio4.10×
11Pet storePets & Animals2.78×
12LivemusicMusic & Radio2.77×
13Contemporary artArts & Culture2.34×
14Vintage clothingFashion & Accessoires2.21×
15MuseumArts & Culture2.18×
16William Hill (bookmaker)Games2.12×
17Fine artBusiness & Career2.00×
18EasyJetTravel & Leisure1.74×
19Do it yourself (DIY)Home & Garden1.56×
20Harry PotterMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightning in a Bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightning in a Bottle audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
PatriotismCONSERVATISM1.72×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightning in a Bottle audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
CreativityOPEN0.82×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightning in a Bottle have in United Kingdom?

Lightning in a Bottle has an estimated audience of 22,000 people in United Kingdom, concentrated in England and Scotland.

02

What is the gender split and age of Lightning in a Bottle fans?

50.0% of Lightning in a Bottle fans are female, 50.0% are male, with an average age of 32.7 years.

03

Which brands do Lightning in a Bottle fans like most?

Lightning in a Bottle fans show strongest brand affinity for Burning Man (61.66×), Coachella Valley Music and Arts Festival (23.44×), and Berghain (23.65×) over the country average.

04

Where do Lightning in a Bottle fans live in United Kingdom?

Lightning in a Bottle fans in United Kingdom are most concentrated in England (reach ~20K), Scotland (reach ~2K), and Wales (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Lightning in a Bottle fans also like?

Beyond Lightning in a Bottle itself, the audience over-indexes on Coachella Valley Music and Arts Festival (23.44×), Berghain (23.65×), Resident Advisor (9.45×), and Electronic dance music (4.55×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Lightning in a Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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