A data profile of the people who buy, follow and care about Ministry of Sound in United Kingdom — modelled from more than twelve digital signal sources. Ministry of Sound has an estimated audience of 1,208,852 people in United Kingdom.
The average Ministry of Sound fan in United Kingdom is 37.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include YT, Norman Cook, guardin, with strongest over-indexing on YT (5.8× the country average).
Demographically, the Ministry of Sound audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ministry of Sound fan in United Kingdom is more male, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for YT.
The key figures that characterise the Ministry of Sound profile in United Kingdom.
43.4% are female, 56.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 37.7 |
| Estimated audience size | 1,208,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Ministry of Sound audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 32.1% |
| United States | 14.7% |
| Italy | 8.5% |
Where the Ministry of Sound audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 5.12× | |
| 02 | England | ~900K | 2.55× | |
| 03 | East of England | ~100K | 1.14× | |
| 04 | South East | ~200K | 1.06× | |
| 05 | Wales | ~40K | 0.62× | |
| 06 | Scotland | ~60K | 0.59× | |
| 07 | Northern Ireland | ~20K | 0.58× | |
| 08 | South West | ~40K | 0.44× | |
| 09 | East Midlands | ~30K | 0.39× | |
| 10 | North East | ~20K | 0.36× | |
| 11 | North West | ~40K | 0.31× | |
| 12 | West Midlands | ~10K | 0.26× | |
| 13 | Yorkshire and the Humber | ~20K | 0.24× |
The strongest cross-interests of the Ministry of Sound audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essential Mix | Music & Radio | 42.29× | ||
| 02 | PurpleDiscoMachine | Music & Radio | 20.76× | ||
| 03 | DC10 (nightclub) | Music & Radio | 11.54× | ||
| 04 | Norman Cook | Music & Radio | 11.09× | ||
| 05 | Andre Agassi | Sports | 10.52× | ||
| 06 | Sigma | Music & Radio | 9.86× | ||
| 07 | Minimal music | Music & Radio | 9.06× | ||
| 08 | 2-step garage | Music & Radio | 8.62× | ||
| 09 | APEX | Music & Radio | 7.86× | ||
| 10 | Jersey | Music & Radio | 7.39× | ||
| 11 | Chicago house | Music & Radio | 7.25× | ||
| 12 | Eurodance | Music & Radio | 6.20× | ||
| 13 | Detroit techno | Music & Radio | 6.14× | ||
| 14 | 32Red | Games | 5.99× | ||
| 15 | YT | Music & Radio | 5.80× | ||
| 16 | Electro (music) | Music & Radio | 4.82× | ||
| 17 | Disco | Music & Radio | 3.02× | ||
| 18 | Racing Post | Sports | 2.96× | ||
| 19 | Sky Bet | Games | 2.22× | ||
| 20 | guardin | Music & Radio | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Community Orientation | OPEN | 0.88× | |
| Creativity | OPEN | 0.90× |
Ministry of Sound has an estimated audience of 1,208,852 people in United Kingdom, concentrated in England and Greater London.
43.4% of Ministry of Sound fans are female, 56.6% are male, with an average age of 37.7 years.
Ministry of Sound fans show strongest brand affinity for YT (5.8×), Norman Cook (11.09×), and guardin (1.9×) over the country average.
Ministry of Sound fans in United Kingdom are most concentrated in England (reach ~900K), Greater London (reach ~800K), and South East (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ministry of Sound itself, the audience over-indexes on Norman Cook (11.09×), guardin (1.9×), PurpleDiscoMachine (20.76×), and 32Red (5.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ministry of Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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