A data profile of the people who buy, follow and care about Glastonbury Festival in United Kingdom — modelled from more than twelve digital signal sources. Glastonbury Festival has an estimated audience of 3,258,174 people in United Kingdom.
The average Glastonbury Festival fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, Greater London.
Top brand affinities include Lollapalooza, Zara Larsson, Wallpaper (magazine), with strongest over-indexing on Lollapalooza (18.41× the country average).
Demographically, the Glastonbury Festival audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Glastonbury Festival fan in United Kingdom is more female, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lollapalooza.
The key figures that characterise the Glastonbury Festival profile in United Kingdom.
56.7% are female, 43.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.8 |
| Estimated audience size | 3,258,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Glastonbury Festival audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 51.3% |
| United States | 9.9% |
| France | 4.8% |
Where the Glastonbury Festival audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 2.47× | |
| 02 | Wales | ~300K | 1.48× | |
| 03 | North West | ~400K | 1.15× | |
| 04 | Greater London | ~400K | 1.01× | |
| 05 | South East | ~400K | 0.89× | |
| 06 | Scotland | ~300K | 0.88× | |
| 07 | East Midlands | ~200K | 0.87× | |
| 08 | England | ~2.5M | 0.83× | |
| 09 | Northern Ireland | ~80K | 0.81× | |
| 10 | East of England | ~200K | 0.79× | |
| 11 | North East | ~90K | 0.68× | |
| 12 | Yorkshire and the Humber | ~200K | 0.58× | |
| 13 | West Midlands | ~80K | 0.58× |
The strongest cross-interests of the Glastonbury Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lollapalooza | Music & Radio | 18.41× | ||
| 02 | Primavera Sound | Music & Radio | 17.22× | ||
| 03 | Freestyle BMX | Sports | 15.94× | ||
| 04 | Public art | Arts & Culture | 15.34× | ||
| 05 | Kyle Walker | Sports | 14.06× | ||
| 06 | T in the Park | Music & Radio | 13.53× | ||
| 07 | Coachella Valley Music and Arts Festival | Music & Radio | 13.51× | ||
| 08 | Zara Larsson | Music & Radio | 11.25× | ||
| 09 | Billabong | Fashion & Accessoires | 10.81× | ||
| 10 | Kate Moss | Fashion & Accessoires | 10.42× | ||
| 11 | Reading and Leeds Festivals | Music & Radio | 8.68× | ||
| 12 | Surfboard | Sports | 8.66× | ||
| 13 | Banksy | Arts & Culture | 8.13× | ||
| 14 | Wallpaper (magazine) | Home & Garden | 7.50× | ||
| 15 | Rock festival | Music & Radio | 7.37× | ||
| 16 | Independent music | Music & Radio | 6.67× | ||
| 17 | Snowboard | Sports | 5.50× | ||
| 18 | Internet celebrity | Internet & Social Media | 5.38× | ||
| 19 | Art exhibition | Arts & Culture | 3.94× | ||
| 20 | Mail Online | News | 2.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.12× | |
| Urban Lifestyle | OPEN | 1.95× | |
| Early Adopter Mentality | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Pet Ownership | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.90× |
Glastonbury Festival has an estimated audience of 3,258,174 people in United Kingdom, concentrated in England and South West.
56.7% of Glastonbury Festival fans are female, 43.3% are male, with an average age of 40.8 years.
Glastonbury Festival fans show strongest brand affinity for Lollapalooza (18.41×), Zara Larsson (11.25×), and Wallpaper (magazine) (7.5×) over the country average.
Glastonbury Festival fans in United Kingdom are most concentrated in England (reach ~2.5M), South West (reach ~700K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Glastonbury Festival itself, the audience over-indexes on Zara Larsson (11.25×), Wallpaper (magazine) (7.5×), Surfboard (8.66×), and Kyle Walker (14.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glastonbury Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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