A data profile of the people who buy, follow and care about Edinburgh Festival Fringe in United Kingdom — modelled from more than twelve digital signal sources. Edinburgh Festival Fringe has an estimated audience of 3,047,749 people in United Kingdom.
The average Edinburgh Festival Fringe fan in United Kingdom is 40.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, England, Wales.
Top brand affinities include Wikipedia, Sketch comedy, Politics, with strongest over-indexing on Wikipedia (2.71× the country average).
Demographically, the Edinburgh Festival Fringe audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Edinburgh Festival Fringe fan in United Kingdom is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Edinburgh Festival Fringe profile in United Kingdom.
61.4% are female, 38.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 40.2 |
| Estimated audience size | 3,047,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Edinburgh Festival Fringe audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 68.1% |
| United States | 14.8% |
| Canada | 2.9% |
Where the Edinburgh Festival Fringe audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~30K | 3.57× | |
| 02 | Northern Ireland | ~2K | 0.64× | |
| 03 | Wales | ~3K | 0.57× | |
| 04 | England | ~10K | 0.15× |
The strongest cross-interests of the Edinburgh Festival Fringe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eddie Marsan | Movies & TV | 7.12× | ||
| 02 | Dominic West | Movies & TV | 6.43× | ||
| 03 | Sketch comedy | Movies & TV | 3.85× | ||
| 04 | British comedy | Movies & TV | 3.15× | ||
| 05 | Internet Movie Database | Movies & TV | 2.93× | ||
| 06 | Wikipedia | Internet & Social Media | 2.71× | ||
| 07 | Political science | Business & Career | 2.67× | ||
| 08 | The Big Bang Theory | Movies & TV | 2.65× | ||
| 09 | Satire | Literature | 2.49× | ||
| 10 | True Detective | Movies & TV | 2.30× | ||
| 11 | Broadway theatre | Travel & Leisure | 2.07× | ||
| 12 | Philanthropy | Arts & Culture | 1.94× | ||
| 13 | Stand-up comedy | Movies & TV | 1.92× | ||
| 14 | TV talkshows | Movies & TV | 1.87× | ||
| 15 | Cineworld | Movies & TV | 1.80× | ||
| 16 | Waterstones | Literature | 1.74× | ||
| 17 | Politics | Politics & Society | 1.62× | ||
| 18 | Volunteering | Politics & Society | 1.61× | ||
| 19 | Game of Thrones | Movies & TV | 1.60× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Tradition | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.83× |
Edinburgh Festival Fringe has an estimated audience of 3,047,749 people in United Kingdom, concentrated in Scotland and England.
61.4% of Edinburgh Festival Fringe fans are female, 38.6% are male, with an average age of 40.2 years.
Edinburgh Festival Fringe fans show strongest brand affinity for Wikipedia (2.71×), Sketch comedy (3.85×), and Politics (1.62×) over the country average.
Edinburgh Festival Fringe fans in United Kingdom are most concentrated in Scotland (reach ~30K), England (reach ~10K), and Wales (reach ~3K). These three regions account for the largest share of the active audience.
Beyond Edinburgh Festival Fringe itself, the audience over-indexes on Sketch comedy (3.85×), Politics (1.62×), Satire (2.49×), and Stand-up comedy (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Edinburgh Festival Fringe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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