A data profile of the people who buy, follow and care about The Big Bang Theory in United Kingdom — modelled from more than twelve digital signal sources. The Big Bang Theory has an estimated audience of 3,216,126 people in United Kingdom.
The average The Big Bang Theory fan in United Kingdom is 38.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Harry Potter, Jim Parsons, Getty Images, with strongest over-indexing on Harry Potter (2.1× the country average).
Demographically, the The Big Bang Theory audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Big Bang Theory fan in United Kingdom is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the The Big Bang Theory profile in United Kingdom.
51.3% are female, 48.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.9 |
| Estimated audience size | 3,216,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide The Big Bang Theory audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.4% |
| Brazil | 13.0% |
| Germany | 8.6% |
Where the The Big Bang Theory audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.32× | |
| 02 | North East | ~200K | 1.26× | |
| 03 | Yorkshire and the Humber | ~400K | 1.25× | |
| 04 | Scotland | ~400K | 1.16× | |
| 05 | East of England | ~400K | 1.09× | |
| 06 | Wales | ~200K | 1.05× | |
| 07 | Northern Ireland | ~100K | 1.01× | |
| 08 | South East | ~400K | 0.93× | |
| 09 | South West | ~200K | 0.85× | |
| 10 | East Midlands | ~200K | 0.83× | |
| 11 | England | ~2.5M | 0.78× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the The Big Bang Theory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Parsons | Movies & TV | 12.03× | ||
| 02 | Getty Images | Technology & Electronics | 10.37× | ||
| 03 | Sheldon Cooper | Movies & TV | 8.60× | ||
| 04 | Mayim Bialik | Movies & TV | 8.53× | ||
| 05 | Melissa Rauch | Movies & TV | 7.27× | ||
| 06 | Malcolm in the Middle | Movies & TV | 5.35× | ||
| 07 | George Clooney | Movies & TV | 4.54× | ||
| 08 | Jennifer Aniston | Movies & TV | 3.56× | ||
| 09 | CBS | Movies & TV | 2.86× | ||
| 10 | CeX (company) | Technology & Electronics | 2.69× | ||
| 11 | Bruce Willis | Movies & TV | 2.68× | ||
| 12 | Harry Potter | Movies & TV | 2.10× | ||
| 13 | Greggs | Food & Beverages | 1.96× | ||
| 14 | Dick Van Dyke | Movies & TV | 1.90× | ||
| 15 | Google Docs | Internet & Social Media | 1.79× | ||
| 16 | Ticketmaster | Travel & Leisure | 1.68× | ||
| 17 | Betfred | Games | 1.62× | ||
| 18 | Virgin Media | Technology & Electronics | 1.59× | ||
| 19 | Woman | Kids & Family | 1.58× | ||
| 20 | Scottish Widows | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.05× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Risk Appetite | THRILL | 0.62× | |
| Design Affinity | PREMIUM | 0.63× |
The Big Bang Theory has an estimated audience of 3,216,126 people in United Kingdom, concentrated in England and South East.
51.3% of The Big Bang Theory fans are female, 48.7% are male, with an average age of 38.9 years.
The Big Bang Theory fans show strongest brand affinity for Harry Potter (2.1×), Jim Parsons (12.03×), and Getty Images (10.37×) over the country average.
The Big Bang Theory fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Big Bang Theory itself, the audience over-indexes on Jim Parsons (12.03×), Getty Images (10.37×), Melissa Rauch (7.27×), and Woman (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Big Bang Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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