Rascasse Audience Intelligence

The Big Bang Theory Audience in United Kingdom

A data profile of the people who buy, follow and care about The Big Bang Theory in United Kingdom — modelled from more than twelve digital signal sources. The Big Bang Theory has an estimated audience of 3,216,126 people in United Kingdom.

The average The Big Bang Theory fan in United Kingdom is 38.9 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, Scotland.

Top brand affinities include Harry Potter, Jim Parsons, Getty Images, with strongest over-indexing on Harry Potter (2.1× the country average).

Demographically, the The Big Bang Theory audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical The Big Bang Theory fan in United Kingdom is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big Bang Theory profile in United Kingdom.

Audience size
3.2M
in United Kingdom
Gender
51.3%
48.7% male
Age
38.9
average years
Country rank
#2281
Movie / TV Show / Series in United Kingdom
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big Bang Theory viewers

51.3% are female, 48.7% are male, average age 38.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for The Big Bang Theory audience in United Kingdom
MetricValue
Female51.3%
Male48.7%
Average age38.9
Estimated audience size3,216,126
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the The Big Bang Theory audience in United Kingdom
Age bracketShare%
16-1919%
20-2922%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

6.7%

of the worldwide The Big Bang Theory audience comes from United Kingdom.

Worldwide audience distribution share by country for The Big Bang Theory
CountryShare
United States36.4%
Brazil13.0%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big Bang Theory audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

The Big Bang Theory fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~200K1.32×
02North East~200K1.26×
03Yorkshire and the Humber~400K1.25×
04Scotland~400K1.16×
05East of England~400K1.09×
06Wales~200K1.05×
07Northern Ireland~100K1.01×
08South East~400K0.93×
09South West~200K0.85×
10East Midlands~200K0.83×
11England~2.5M0.78×
12North West~200K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big Bang Theory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big Bang Theory audience
#·InterestCategoryAffinity×
01Jim ParsonsMovies & TV12.03×
02Getty ImagesTechnology & Electronics10.37×
03Sheldon CooperMovies & TV8.60×
04Mayim BialikMovies & TV8.53×
05Melissa RauchMovies & TV7.27×
06Malcolm in the MiddleMovies & TV5.35×
07George ClooneyMovies & TV4.54×
08Jennifer AnistonMovies & TV3.56×
09CBSMovies & TV2.86×
10CeX (company)Technology & Electronics2.69×
11Bruce WillisMovies & TV2.68×
12Harry PotterMovies & TV2.10×
13GreggsFood & Beverages1.96×
14Dick Van DykeMovies & TV1.90×
15Google DocsInternet & Social Media1.79×
16TicketmasterTravel & Leisure1.68×
17BetfredGames1.62×
18Virgin MediaTechnology & Electronics1.59×
19WomanKids & Family1.58×
20Scottish WidowsBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big Bang Theory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Big Bang Theory audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.05×
Need for SecurityCONSERVATISM1.05×
Social Media UsageJOY1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Big Bang Theory audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Risk AppetiteTHRILL0.62×
Design AffinityPREMIUM0.63×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Big Bang Theory have in United Kingdom?

The Big Bang Theory has an estimated audience of 3,216,126 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of The Big Bang Theory viewers?

51.3% of The Big Bang Theory fans are female, 48.7% are male, with an average age of 38.9 years.

03

Which brands do The Big Bang Theory fans like most?

The Big Bang Theory fans show strongest brand affinity for Harry Potter (2.1×), Jim Parsons (12.03×), and Getty Images (10.37×) over the country average.

04

Where do The Big Bang Theory fans live in United Kingdom?

The Big Bang Theory fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Big Bang Theory fans also like?

Beyond The Big Bang Theory itself, the audience over-indexes on Jim Parsons (12.03×), Getty Images (10.37×), Melissa Rauch (7.27×), and Woman (1.58×) compared to the United Kingdom average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for The Big Bang Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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