A data profile of the people who buy, follow and care about Pete Tong in United Kingdom — modelled from more than twelve digital signal sources. Pete Tong has an estimated audience of 264,407 people in United Kingdom.
The average Pete Tong fan in United Kingdom is 42.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Norman Cook, YT, Ministry of Sound, with strongest over-indexing on Norman Cook (21.89× the country average).
Demographically, the Pete Tong audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pete Tong fan in United Kingdom is balanced, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Norman Cook.
The key figures that characterise the Pete Tong profile in United Kingdom.
47.7% are female, 52.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.3 |
| Estimated audience size | 264,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 34% | |
| 50+ | 16% |
of the worldwide Pete Tong audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 64.0% |
| United States | 7.4% |
| Spain | 2.5% |
Where the Pete Tong audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~30K | 1.21× | |
| 02 | South East | ~40K | 1.20× | |
| 03 | Scotland | ~30K | 1.20× | |
| 04 | East Midlands | ~20K | 1.19× | |
| 05 | Greater London | ~40K | 1.10× | |
| 06 | England | ~200K | 1.09× | |
| 07 | South West | ~20K | 1.09× | |
| 08 | Wales | ~20K | 1.09× | |
| 09 | East of England | ~30K | 1.07× | |
| 10 | North East | ~8K | 0.78× | |
| 11 | Yorkshire and the Humber | ~20K | 0.73× | |
| 12 | Northern Ireland | ~6K | 0.72× | |
| 13 | West Midlands | ~7K | 0.66× |
The strongest cross-interests of the Pete Tong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Armand Van Helden | Music & Radio | 30.40× | ||
| 02 | Pacha Group | Travel & Leisure | 22.31× | ||
| 03 | Norman Cook | Music & Radio | 21.89× | ||
| 04 | Orbital (band) | Music & Radio | 18.76× | ||
| 05 | Faithless | Music & Radio | 14.67× | ||
| 06 | Icarus | Music & Radio | 14.27× | ||
| 07 | DC10 (nightclub) | Music & Radio | 13.96× | ||
| 08 | Ministry of Sound | Music & Radio | 12.50× | ||
| 09 | Kate Nash | Music & Radio | 11.68× | ||
| 10 | Fatboy Slim | Music & Radio | 8.92× | ||
| 11 | Jersey | Music & Radio | 8.05× | ||
| 12 | Detroit techno | Music & Radio | 7.31× | ||
| 13 | Resident Advisor | Music & Radio | 6.23× | ||
| 14 | Electro (music) | Music & Radio | 5.37× | ||
| 15 | Ibiza | Travel & Leisure | 5.25× | ||
| 16 | Trance music | Music & Radio | 4.73× | ||
| 17 | Sabrina Carpenter | Music & Radio | 4.61× | ||
| 18 | YT | Music & Radio | 3.51× | ||
| 19 | House music | Music & Radio | 2.70× | ||
| 20 | guardin | Music & Radio | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Tradition | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Individualism | JOY | 0.94× | |
| Career Orientation | POWER | 0.94× |
Pete Tong has an estimated audience of 264,407 people in United Kingdom, concentrated in England and South East.
47.7% of Pete Tong fans are female, 52.3% are male, with an average age of 42.3 years.
Pete Tong fans show strongest brand affinity for Norman Cook (21.89×), YT (3.51×), and Ministry of Sound (12.5×) over the country average.
Pete Tong fans in United Kingdom are most concentrated in England (reach ~200K), South East (reach ~40K), and Greater London (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Pete Tong itself, the audience over-indexes on YT (3.51×), Ministry of Sound (12.5×), Orbital (band) (18.76×), and Electro (music) (5.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pete Tong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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