A data profile of the people who buy, follow and care about Scott Mills in United Kingdom — modelled from more than twelve digital signal sources. Scott Mills has an estimated audience of 3,137,367 people in United Kingdom.
The average Scott Mills fan in United Kingdom is 34.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Energy, EBay, Comedy movies, with strongest over-indexing on Energy (1.88× the country average).
Demographically, the Scott Mills audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Scott Mills fan in United Kingdom is balanced, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Energy.
The key figures that characterise the Scott Mills profile in United Kingdom.
48.9% are female, 51.1% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 34.0 |
| Estimated audience size | 3,137,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Scott Mills audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 97.1% |
| United States | 2.6% |
| Germany | 0.1% |
Where the Scott Mills audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.60× | |
| 02 | West Midlands | ~100K | 1.22× | |
| 03 | East of England | ~300K | 1.21× | |
| 04 | Yorkshire and the Humber | ~200K | 1.21× | |
| 05 | Scotland | ~200K | 1.17× | |
| 06 | South East | ~300K | 0.99× | |
| 07 | South West | ~200K | 0.97× | |
| 08 | Northern Ireland | ~70K | 0.97× | |
| 09 | North East | ~90K | 0.96× | |
| 10 | East Midlands | ~100K | 0.88× | |
| 11 | North West | ~200K | 0.60× | |
| 12 | England | ~600K | 0.26× |
The strongest cross-interests of the Scott Mills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charli XCX | Music & Radio | 4.54× | ||
| 02 | BBC Radio 1 | Music & Radio | 4.53× | ||
| 03 | Coldplay | Music & Radio | 3.55× | ||
| 04 | Jennifer Aniston | Movies & TV | 3.33× | ||
| 05 | Cider | Food & Beverages | 2.88× | ||
| 06 | 4K resolution | Technology & Electronics | 2.74× | ||
| 07 | Apple Music | Music & Radio | 2.43× | ||
| 08 | Energy | Home & Garden | 1.88× | ||
| 09 | Life insurance | Business & Career | 1.82× | ||
| 10 | EBay | Shopping | 1.80× | ||
| 11 | Britney Spears | Music & Radio | 1.78× | ||
| 12 | Fast food | Food & Beverages | 1.76× | ||
| 13 | Burger King | Food & Beverages | 1.76× | ||
| 14 | Breaking news | Movies & TV | 1.71× | ||
| 15 | Documentary movies | Movies & TV | 1.67× | ||
| 16 | Sports betting | Games | 1.66× | ||
| 17 | Cineworld | Movies & TV | 1.59× | ||
| 18 | TV talkshows | Movies & TV | 1.57× | ||
| 19 | Podcast | Music & Radio | 1.55× | ||
| 20 | Comedy movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Spirituality | BALANCE | 1.12× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Risk Appetite | THRILL | 0.60× | |
| Family Orientation | CONSERVATISM | 0.60× |
Scott Mills has an estimated audience of 3,137,367 people in United Kingdom, concentrated in England and South East.
48.9% of Scott Mills fans are female, 51.1% are male, with an average age of 34.0 years.
Scott Mills fans show strongest brand affinity for Energy (1.88×), EBay (1.8×), and Comedy movies (1.52×) over the country average.
Scott Mills fans in United Kingdom are most concentrated in England (reach ~600K), South East (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Scott Mills itself, the audience over-indexes on EBay (1.8×), Comedy movies (1.52×), BBC Radio 1 (4.53×), and Cider (2.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Scott Mills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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