iPhone Store Audience in United States

iPhone Store logo

iPhone Store has an estimated audience of 275,662 people in United States. 48.1% are female, 51.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Kevin Murphy (screenwriter), Glossier, Life of Pi, Elsword, Stamp collecting.

The average iPhone Store fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kevin Murphy (screenwriter), Glossier, Life of Pi, with strongest over-indexing on Kevin Murphy (screenwriter) (35.81× the country average). Demographically, the iPhone Store audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of iPhone Store fans

Demographic split for iPhone Store audience in United States
MetricValue
Female48.1%
Male51.9%
Average age32.9
Estimated audience size275,662

Audience persona

The typical iPhone Store fan in United States is balanced, around 32.9 years old, with strong Family Orientation tendencies and a notable affinity for Kevin Murphy (screenwriter).

Top regions in United States

Top regions ranked by reach for iPhone Store in United States
RegionReachAffinity
California40,3681.33×
Texas29,5911.25×
Florida23,5891.26×
New York20,4291.33×
Illinois10,2151.11×
Pennsylvania9,1770.99×
Ohio8,6751.02×
Georgia8,6751.02×
North Carolina8,2831×
Michigan8,2651.15×
New Jersey8,0261.14×
Virginia6,9881.04×
Arizona6,3471.13×
Massachusetts6,1541.13×
Tennessee6,0871.1×
Washington5,8111.05×
Indiana5,2571.04×
Maryland4,9621.05×
Alabama4,9581.29×
Missouri4,7771.07×
Colorado4,3461×
Louisiana4,0781.15×
Nevada3,9891.5×
Wisconsin3,9270.95×
Kentucky3,7931.1×
South Carolina3,7280.9×
Minnesota3,7120.94×
Oklahoma3,4191.12×
Connecticut3,4171.24×
Oregon3,1380.99×
Utah2,7781.13×
Arkansas2,2711×
Kansas2,2361.03×
Iowa2,0140.89×
Mississippi1,8300.81×
New Mexico1,3120.95×
Maine1,1851.2×
Nebraska1,1690.85×
Hawaii1,1320.96×
Idaho9940.72×
Washington, District of Columbia9691.17×
New Hampshire8870.82×
West Virginia8690.68×
Rhode Island7570.86×
Delaware5900.78×
Alaska5570.95×
Montana4320.56×
South Dakota3380.53×
Vermont3240.67×
North Dakota2940.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for iPhone Store audience
BrandAffinityCategory
Kevin Murphy (screenwriter)35.81×Movies & TV
Glossier11.52×Beauty & Wellness
Life of Pi20×Movies & TV
Elsword20×Games
Stamp collecting5×Home & Garden
Omaha Storm Chasers20×Sports
Nebraska Cornhuskers football3.53×Sports
JDSU2.85×Business & Career
Howard County, Maryland10.88×Travel & Leisure
Leverage (TV series)4.83×Movies & TV
Staycation2.33×Home & Garden
Jesse Plemons2.44×Movies & TV
Noodle (Gorillaz)2.42×Music & Radio
Home staging3.54×Home & Garden
Babalawo18.58×
Flattop grill20×Home & Garden
Justice1.81×Politics & Society
Hauptschule8.88×Kids & Family
Horeca9.63×Travel & Leisure
Electrolyte2.9×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by iPhone Store audience
TraitClusterScore
Family OrientationCONSERVATISM1.94
LGBTQ+ IdentityOPEN1.73
Design AffinityPREMIUM1.64
Luxury OrientationPREMIUM1.45
TravellingTHRILL1.4
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for iPhone Store
CountryShare
United States17.4%
Japan16.6%
India12.9%

See iPhone Store audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does iPhone Store have in United States?

iPhone Store has an estimated audience of 275,662 people in United States, concentrated in California and Texas.

What is the gender split and age of iPhone Store fans?

48.1% of iPhone Store fans are female, 51.9% are male, with an average age of 32.9 years.

Which brands do iPhone Store fans like most?

iPhone Store fans show strongest brand affinity for Kevin Murphy (screenwriter) (35.81×), Glossier (11.52×), and Life of Pi (20×) over the country average.

Where do iPhone Store fans live in United States?

iPhone Store fans in United States are most concentrated in California (reach 40,368), Texas (reach 29,591), and Florida (reach 23,589). These three regions account for the largest share of the active audience.

What other brands do iPhone Store fans also like?

Beyond iPhone Store itself, the audience over-indexes on Glossier (11.52×), Life of Pi (20×), Elsword (20×), and Stamp collecting (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for iPhone Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.