Sarah J. Maas Audience in United States

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Sarah J. Maas has an estimated audience of 1,647,036 people in United States. 72.5% are female, 27.5% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Dylan O'Brien, romantic comedies, Dakota Johnson, I Know What You Did Last Summer, Science fantasy.

The average Sarah J. Maas fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dylan O'Brien, romantic comedies, Dakota Johnson, with strongest over-indexing on Dylan O'Brien (18.41× the country average). Demographically, the Sarah J. Maas audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Sarah J. Maas fans

Demographic split for Sarah J. Maas audience in United States
MetricValue
Female72.5%
Male27.5%
Average age36.0
Estimated audience size1,647,036

Audience persona

The typical Sarah J. Maas fan in United States is more female, around 36.0 years old, with strong Creativity tendencies and a notable affinity for Dylan O'Brien.

Top regions in United States

Top regions ranked by reach for Sarah J. Maas in United States
RegionReachAffinity
California138,5420.76×
Texas115,5970.82×
Florida83,3880.75×
New York76,7390.83×
Ohio51,2591.01×
North Carolina48,7370.98×
Pennsylvania48,0200.87×
Illinois47,2190.86×
Washington44,2781.34×
Georgia42,7000.84×
Michigan42,1400.98×
Virginia39,0870.97×
Colorado36,4671.4×
Tennessee35,1611.06×
Massachusetts33,6521.04×
New Jersey30,8810.74×
Indiana29,7550.99×
Missouri28,4851.07×
Arizona27,5730.82×
Oregon26,6921.41×
Utah25,9091.76×
Minnesota25,5811.08×
Wisconsin24,9071.01×
Maryland22,6110.8×
South Carolina21,9500.89×
Kentucky21,5061.04×
Oklahoma20,5701.12×
Alabama20,0200.87×
Louisiana16,7150.79×
Connecticut14,3810.87×
Kansas13,9931.08×
Iowa13,9811.03×
Arkansas13,9651.03×
Idaho11,5441.4×
Nevada10,6790.67×
Mississippi9,1630.68×
New Hampshire8,8161.36×
Nebraska7,8980.96×
Maine7,4971.27×
West Virginia6,6530.87×
New Mexico6,3180.76×
Montana5,9541.3×
Washington, District of Columbia5,3301.08×
Hawaii5,1540.73×
Rhode Island4,3620.83×
Alaska4,2711.21×
South Dakota3,6340.95×
Vermont3,5361.22×
North Dakota3,4011.01×
Delaware2,8720.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah J. Maas audience
BrandAffinityCategory
Dylan O'Brien18.41×Movies & TV
romantic comedies10.2×Movies & TV
Dakota Johnson9.28×Movies & TV
I Know What You Did Last Summer10.63×Movies & TV
Science fantasy6.48×Movies & TV
Dylan O’Brien9.58×Movies & TV
The Truman Show18.71×Movies & TV
Antz35.03×Movies & TV
Young-adult fiction8.11×Literature
Reading1.74×Literature
Psychological thriller5.74×Literature
The Vampire Diaries (novel series)13.33×Literature
Jensen Ackles8.58×Movies & TV
Superman1.71×Movies & TV
Charlie Hunnam6.66×Movies & TV
Urban fantasy9.89×Literature
Dark fantasy9.77×Literature
Movies1.51×Movies & TV
Tyler Posey14.76×Movies & TV
Kelsey Grammer11.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah J. Maas audience
TraitClusterScore
CreativityOPEN1.22
MindfulnessBALANCE1.21
TraditionCONSERVATISM1.18
Social Media UsageJOY1.14
SustainabilityBALANCE1.06
Pet OwnershipJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Sarah J. Maas
CountryShare
United States41.6%
United Kingdom9.0%
Canada5.6%

See Sarah J. Maas audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Sarah J. Maas have in United States?

Sarah J. Maas has an estimated audience of 1,647,036 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarah J. Maas fans?

72.5% of Sarah J. Maas fans are female, 27.5% are male, with an average age of 36.0 years.

Which brands do Sarah J. Maas fans like most?

Sarah J. Maas fans show strongest brand affinity for Dylan O'Brien (18.41×), romantic comedies (10.2×), and Dakota Johnson (9.28×) over the country average.

Where do Sarah J. Maas fans live in United States?

Sarah J. Maas fans in United States are most concentrated in California (reach 138,542), Texas (reach 115,597), and Florida (reach 83,388). These three regions account for the largest share of the active audience.

What other brands do Sarah J. Maas fans also like?

Beyond Sarah J. Maas itself, the audience over-indexes on romantic comedies (10.2×), Dakota Johnson (9.28×), I Know What You Did Last Summer (10.63×), and Science fantasy (6.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah J. Maas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.