Rascasse Audience Intelligence

Sarah J. Maas Audience in United States

A data profile of the people who buy, follow and care about Sarah J. Maas in United States — modelled from more than twelve digital signal sources. Sarah J. Maas has an estimated audience of 1,590,104 people in United States.

#32among Author in United States#3358among Person in United States#305in Literature

The average Sarah J. Maas fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, romantic comedies, I Know What You Did Last Summer, with strongest over-indexing on Dylan O'Brien (18.41× the country average).

Demographically, the Sarah J. Maas audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarah J. Maas fan in United States is more female, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Dylan O'Brien.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah J. Maas profile in United States.

Audience size
1.6M
in United States
Gender
72.5%♀
27.5% male
Age
36.0
average years
Country rank
#16992
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah J. Maas fans

72.5% are female, 27.5% are male, average age 36.0.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Sarah J. Maas audience in United States
MetricValue
Female72.5%
Male27.5%
Average age36.0
Estimated audience size1,590,104
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Sarah J. Maas audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Sarah J. Maas audience comes from United States.

Worldwide audience distribution share by country for Sarah J. Maas
CountryShare
United States41.2%
United Kingdom8.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah J. Maas audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarah J. Maas fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.67×
02Idaho~10K1.42×
03Montana~6K1.40×
04Oregon~30K1.37×
05Colorado~40K1.35×
06New Hampshire~9K1.33×
07Maine~8K1.28×
08Washington~40K1.27×
09Alaska~4K1.26×
10Vermont~4K1.26×
11Oklahoma~20K1.09×
12Minnesota~30K1.08×
13Washington, District of Columbia~5K1.08×
14Missouri~30K1.07×
15Kansas~10K1.07×
16Tennessee~30K1.04×
17Massachusetts~30K1.04×
18Iowa~10K1.04×
19Arkansas~10K1.03×
20North Dakota~3K1.03×
21Kentucky~20K1.02×
22Wisconsin~20K1.00×
23South Dakota~4K0.99×
24Ohio~50K0.97×
25Nebraska~8K0.97×
26Virginia~40K0.96×
27North Carolina~50K0.95×
28Michigan~40K0.95×
29Indiana~30K0.95×
30West Virginia~7K0.92×
31Connecticut~10K0.89×
32South Carolina~20K0.88×
33Rhode Island~5K0.87×
34Alabama~20K0.86×
35Pennsylvania~50K0.85×
36Illinois~50K0.83×
37Arizona~30K0.83×
38New York~80K0.82×
39Georgia~40K0.81×
40New Jersey~30K0.81×
41Maryland~20K0.80×
42New Mexico~7K0.79×
43Louisiana~20K0.78×
44Texas~100K0.77×
45California~100K0.76×
46Hawaii~5K0.76×
47Florida~80K0.75×
48Delaware~3K0.71×
49Mississippi~10K0.70×
50Nevada~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Sarah J. Maas, United States
0.69×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah J. Maas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah J. Maas audience
#·InterestCategoryAffinity×
01AntzMovies & TV35.03×
02Everything EverythingMusic & Radio29.97×
03The Truman ShowMovies & TV18.71×
04Dylan O'BrienMovies & TV18.41×
05Tyler PoseyMovies & TV14.76×
06The Vampire Diaries (novel series)Literature13.33×
07I Know What You Did Last SummerMovies & TV10.63×
08romantic comediesMovies & TV10.20×
09Urban fantasyLiterature9.89×
10Dark fantasyLiterature9.77×
11Dylan O’BrienMovies & TV9.58×
12Dakota JohnsonMovies & TV9.28×
13Jensen AcklesMovies & TV8.58×
14Young-adult fictionLiterature8.11×
15City BankBusiness & Career6.70×
16Charlie HunnamMovies & TV6.66×
17Science fantasyMovies & TV6.48×
18Psychological thrillerLiterature5.74×
19ReadingLiterature1.74×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah J. Maas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah J. Maas audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
ExtroversionTHRILL1.60×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah J. Maas audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Need for SecurityCONSERVATISM0.94×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah J. Maas have in United States?

Sarah J. Maas has an estimated audience of 1,590,104 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarah J. Maas fans?

72.5% of Sarah J. Maas fans are female, 27.5% are male, with an average age of 36.0 years.

03

Which brands do Sarah J. Maas fans like most?

Sarah J. Maas fans show strongest brand affinity for Dylan O'Brien (18.41×), romantic comedies (10.2×), and I Know What You Did Last Summer (10.63×) over the country average.

04

Where do Sarah J. Maas fans live in United States?

Sarah J. Maas fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah J. Maas fans also like?

Beyond Sarah J. Maas itself, the audience over-indexes on romantic comedies (10.2×), I Know What You Did Last Summer (10.63×), Dakota Johnson (9.28×), and Science fantasy (6.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in United States

See Sarah J. Maas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah J. Maas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →