Dark fantasy Audience in United States

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Dark fantasy has an estimated audience of 3,955,594 people in United States. 59.9% are female, 40.1% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Product design, Nebraska Cornhuskers football, UK garage, JDSU.

The average Dark fantasy fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Dog breed (2.39× the country average). Demographically, the Dark fantasy audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Dark fantasy fans

Demographic split for Dark fantasy audience in United States
MetricValue
Female59.9%
Male40.1%
Average age34.9
Estimated audience size3,955,594

Audience persona

The typical Dark fantasy fan in United States is more female, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Dark fantasy in United States
RegionReachAffinity
California536,3211.23×
Texas399,1891.17×
Florida260,2010.97×
New York226,1211.02×
Illinois137,0861.04×
Georgia136,4051.12×
Pennsylvania131,4390.99×
Ohio121,9981×
North Carolina121,1421.02×
New Jersey105,5161.05×
Virginia103,1101.07×
Michigan101,4530.98×
Washington95,4061.2×
Tennessee84,4181.06×
Arizona84,0701.04×
Indiana76,4221.06×
Massachusetts72,5930.93×
Maryland69,9431.03×
Missouri67,5271.06×
Colorado67,2181.08×
South Carolina55,2780.93×
Wisconsin54,9950.92×
Kentucky54,1761.09×
Minnesota52,7130.93×
Louisiana52,2641.02×
Oregon52,1401.15×
Alabama51,1770.93×
Utah48,7361.38×
Oklahoma48,5821.11×
Nevada42,7301.12×
Connecticut41,5051.05×
Arkansas34,2481.05×
Iowa31,6380.97×
Kansas31,2881×
Mississippi29,0090.89×
New Mexico20,9921.06×
Idaho20,8051.05×
Hawaii18,3461.08×
Nebraska16,9070.85×
West Virginia15,9130.86×
New Hampshire13,1120.84×
Maine12,2770.87×
Rhode Island11,7830.94×
Washington, District of Columbia9,6460.81×
Montana9,1830.84×
Delaware8,3070.76×
South Dakota7,8460.86×
Alaska7,5470.89×
North Dakota7,5080.92×
Vermont6,4110.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark fantasy audience
BrandAffinityCategory
Dog breed2.39×Pets & Animals
Product design3.83×Business & Career
Nebraska Cornhuskers football3.64×Sports
UK garage5.42×Music & Radio
JDSU2.63×Business & Career
Jesse Plemons2.8×Movies & TV
Staycation2.44×Home & Garden
Jaws3.85×Movies & TV
Hocus Pocus3.22×Movies & TV
Isometric exercise5.78×Sports
Nipsey Hussle3.73×Music & Radio
Winemaking2.85×Food & Beverages
3D printing1.56×Technology & Electronics
Emilio Estefan8.61×Music & Radio
Home staging2.95×Home & Garden
Queens College, City University of New York4.01×Business & Career
Monogram2.03×Home & Garden
Glossier2.7×Beauty & Wellness
Throne of Glass3.42×Literature
Grammarly2.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark fantasy audience
TraitClusterScore
Risk AppetiteTHRILL1.53
MindfulnessBALANCE1.52
Social Media UsageJOY1.36
Early Adopter MentalityPOWER1.34
IndividualismJOY1.33
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Dark fantasy
CountryShare
United States23.9%
Japan13.7%
Indonesia6.7%

See Dark fantasy audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Dark fantasy have in United States?

Dark fantasy has an estimated audience of 3,955,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark fantasy fans?

59.9% of Dark fantasy fans are female, 40.1% are male, with an average age of 34.9 years.

Which brands do Dark fantasy fans like most?

Dark fantasy fans show strongest brand affinity for Dog breed (2.39×), Product design (3.83×), and Nebraska Cornhuskers football (3.64×) over the country average.

Where do Dark fantasy fans live in United States?

Dark fantasy fans in United States are most concentrated in California (reach 536,321), Texas (reach 399,189), and Florida (reach 260,201). These three regions account for the largest share of the active audience.

What other brands do Dark fantasy fans also like?

Beyond Dark fantasy itself, the audience over-indexes on Product design (3.83×), Nebraska Cornhuskers football (3.64×), UK garage (5.42×), and JDSU (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.