Rascasse Audience Intelligence

Dark fantasy Audience in United States

A data profile of the people who buy, follow and care about Dark fantasy in United States — modelled from more than twelve digital signal sources. Dark fantasy has an estimated audience of 3,955,594 people in United States.

#36among Literary genre in United States#4347among Topic in United States#134in Literature

The average Dark fantasy fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Young-adult fiction, Goodreads, Little Red Riding Hood, with strongest over-indexing on Young-adult fiction (13.79× the country average).

Demographically, the Dark fantasy audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dark fantasy fan in United States is more female, around 34.9 years old, with strong Individualism tendencies and a notable affinity for Young-adult fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dark fantasy profile in United States.

Audience size
4M
in United States
Gender
59.9%♀
40.1% male
Age
34.9
average years
Country rank
#8116
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dark fantasy fans

59.9% are female, 40.1% are male, average age 34.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Dark fantasy audience in United States
MetricValue
Female59.9%
Male40.1%
Average age34.9
Estimated audience size3,955,594
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Dark fantasy audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Dark fantasy audience comes from United States.

Worldwide audience distribution share by country for Dark fantasy
CountryShare
United States23.9%
Japan13.7%
Indonesia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dark fantasy audience in United States is strongest.

Fig. 05

Top regions by affinity

Dark fantasy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.29×
02Texas~400K1.19×
03Washington~90K1.17×
04Oklahoma~50K1.16×
05California~500K1.15×
06New Mexico~20K1.13×
07Arkansas~40K1.11×
08Kentucky~50K1.10×
09Arizona~90K1.08×
10Nevada~40K1.08×
11Kansas~30K1.07×
12Georgia~100K1.06×
13Oregon~50K1.06×
14West Virginia~20K1.06×
15Tennessee~80K1.05×
16Indiana~80K1.05×
17Missouri~70K1.04×
18Idaho~20K1.04×
19Virginia~100K1.02×
20Colorado~60K1.02×
21Louisiana~50K1.01×
22Connecticut~40K1.00×
23Alaska~8K1.00×
24Hawaii~20K0.99×
25Illinois~100K0.98×
26North Carolina~100K0.98×
27New Jersey~100K0.98×
28Maryland~70K0.98×
29Alabama~50K0.97×
30Montana~10K0.97×
31North Dakota~8K0.97×
32Pennsylvania~100K0.96×
33Ohio~100K0.96×
34Mississippi~30K0.96×
35Iowa~30K0.95×
36Rhode Island~10K0.95×
37South Dakota~9K0.95×
38Vermont~7K0.95×
39Minnesota~50K0.94×
40Nebraska~20K0.94×
41Maine~10K0.94×
42New York~200K0.93×
43Michigan~100K0.93×
44Wisconsin~60K0.93×
45South Carolina~60K0.93×
46Massachusetts~70K0.92×
47Florida~200K0.91×
48New Hampshire~10K0.90×
49Delaware~10K0.88×
50Washington, District of Columbia~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Dark fantasy, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dark fantasy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dark fantasy audience
#·InterestCategoryAffinity×
01Little Red Riding HoodLiterature32.29×
02Alien (franchise)Movies & TV15.47×
03Young-adult fictionLiterature13.79×
04GoodreadsLiterature13.09×
05The Vampire DiariesMovies & TV9.91×
06Supernatural (U.S. TV series)Movies & TV9.35×
07Book discussion clubLiterature9.20×
08Magic: The GatheringGames8.86×
09Gossip GirlMovies & TV8.86×
10Twilight (series)Movies & TV8.13×
11Henry CavillMovies & TV7.35×
12PatreonInternet & Social Media6.86×
13E-book readersTechnology & Electronics6.05×
14Strategy gamesGames5.63×
15Game of ThronesMovies & TV4.62×
16Romance novelsLiterature4.41×
17Fiction booksLiterature2.96×
18Planet FitnessSports2.89×
19SubwayFood & Beverages2.87×
20McDonald'sFood & Beverages2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dark fantasy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dark fantasy audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.78×
PatriotismCONSERVATISM1.74×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dark fantasy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
DIY MentalityTHRILL0.67×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dark fantasy have in United States?

Dark fantasy has an estimated audience of 3,955,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dark fantasy fans?

59.9% of Dark fantasy fans are female, 40.1% are male, with an average age of 34.9 years.

03

Which brands do Dark fantasy fans like most?

Dark fantasy fans show strongest brand affinity for Young-adult fiction (13.79×), Goodreads (13.09×), and Little Red Riding Hood (32.29×) over the country average.

04

Where do Dark fantasy fans live in United States?

Dark fantasy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dark fantasy fans also like?

Beyond Dark fantasy itself, the audience over-indexes on Goodreads (13.09×), Little Red Riding Hood (32.29×), Book discussion club (9.2×), and E-book readers (6.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Dark fantasy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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