Navigation Audience in Germany
Navigation has an estimated audience of 1,037,818 people in Germany. 29.3% are female, 70.7% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Haberler, Pillow, Stucco.
The average Navigation fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Haberler, with strongest over-indexing on Progressive rock (3.17× the country average). Demographically, the Navigation audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Field of study
Demographics of Navigation fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 42.9 |
| Estimated audience size | 1,037,818 |
Audience persona
The typical Navigation fan in Germany is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 242,207 | 1.07× |
| Bayern | 163,602 | 0.98× |
| Baden-Württemberg | 145,604 | 1.03× |
| Niedersachsen | 108,245 | 1.07× |
| Hessen | 75,198 | 0.95× |
| Sachsen | 54,354 | 1.07× |
| Rheinland-Pfalz | 52,895 | 1.02× |
| Brandenburg | 36,648 | 1.14× |
| Schleswig-Holstein | 34,003 | 0.91× |
| Berlin | 33,247 | 0.72× |
| Sachsen-Anhalt | 31,624 | 1.18× |
| Thüringen | 28,796 | 1.09× |
| Mecklenburg-Vorpommern | 21,702 | 1.1× |
| Hamburg | 21,401 | 0.91× |
| Saarland | 13,721 | 1.08× |
| Bremen | 6,193 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.17× | Music & Radio |
| Unique Gifts | 1.96× | Shopping |
| Haberler | 1.74× | News |
| Pillow | 1.96× | Home & Garden |
| Stucco | 3.11× | Home & Garden |
| Christmas Gift | 1.92× | Kids & Family |
| Birthday Gifts | 1.81× | Kids & Family |
| Huizen | 6.39× | Travel & Leisure |
| Stradivarius | 1.6× | Shopping |
| Motion Picture Association of America | 7.19× | Movies & TV |
| Israeli cuisine | 5.02× | Food & Beverages |
| Metamorphoses | 2.79× | Literature |
| Corona (band) | 1.81× | Music & Radio |
| Natural rubber | 1.68× | Cars & Mobility |
| Headhunters (film) | 3.28× | Movies & TV |
| Snow White (Fables) | 1.56× | Literature |
| Home Delivery | 1.82× | Food & Beverages |
| Fat-tailed sheep | 12.52× | Pets & Animals |
| MK | 1.66× | Music & Radio |
| Video izle | 1.82× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2 |
| Family Orientation | CONSERVATISM | 1.51 |
| Sports Activity | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 6.6% |
| Brazil | 6.6% |
See Navigation audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Navigation have in Germany?
Navigation has an estimated audience of 1,037,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Navigation fans?
29.3% of Navigation fans are female, 70.7% are male, with an average age of 42.9 years.
Which brands do Navigation fans like most?
Navigation fans show strongest brand affinity for Progressive rock (3.17×), Unique Gifts (1.96×), and Haberler (1.74×) over the country average.
Where do Navigation fans live in Germany?
Navigation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 242,207), Bayern (reach 163,602), and Baden-Württemberg (reach 145,604). These three regions account for the largest share of the active audience.
What other brands do Navigation fans also like?
Beyond Navigation itself, the audience over-indexes on Unique Gifts (1.96×), Haberler (1.74×), Pillow (1.96×), and Stucco (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.