Rascasse Audience Intelligence

Navigation Audience in United States

A data profile of the people who buy, follow and care about Navigation in United States — modelled from more than twelve digital signal sources. Navigation has an estimated audience of 3,369,665 people in United States.

#4770among Topic in United States#328in Cars & Mobility

The average Navigation fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Grand tourer, Columbo, Steffi Graf, with strongest over-indexing on Grand tourer (17.8× the country average).

Demographically, the Navigation audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Navigation fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Grand tourer.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Navigation profile in United States.

Audience size
3.4M
in United States
Gender
44.3%♀
55.7% male
Age
42.5
average years
Country rank
#9328
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Navigation fans

44.3% are female, 55.7% are male, average age 42.5.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Navigation audience in United States
MetricValue
Female44.3%
Male55.7%
Average age42.5
Estimated audience size3,369,665
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Navigation audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Navigation audience comes from United States.

Worldwide audience distribution share by country for Navigation
CountryShare
United States21.4%
Germany6.6%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Navigation audience in United States is strongest.

Fig. 05

Top regions by affinity

Navigation fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~60K2.21×
02South Carolina~100K2.00×
03Virginia~100K1.75×
04New York~300K1.60×
05Massachusetts~100K1.59×
06Wisconsin~70K1.39×
07Louisiana~60K1.37×
08Vermont~8K1.37×
09Wyoming~7K1.35×
10Montana~10K1.29×
11Georgia~100K1.25×
12Florida~300K1.15×
13Texas~300K1.13×
14Oregon~40K1.12×
15Nevada~40K1.10×
16Illinois~100K1.05×
17New Jersey~90K1.05×
18North Carolina~100K1.04×
19Colorado~60K1.04×
20Iowa~30K1.01×
21Delaware~9K0.95×
22South Dakota~7K0.95×
23Maryland~50K0.91×
24Rhode Island~9K0.88×
25Tennessee~60K0.86×
26Missouri~50K0.86×
27Mississippi~20K0.85×
28Arkansas~20K0.85×
29West Virginia~10K0.85×
30Alabama~40K0.84×
31Connecticut~30K0.84×
32New Hampshire~10K0.84×
33Pennsylvania~90K0.83×
34New Mexico~10K0.83×
35Alaska~6K0.82×
36Oklahoma~30K0.80×
37Maine~10K0.80×
38Ohio~80K0.79×
39Michigan~70K0.77×
40Indiana~50K0.77×
41Kentucky~30K0.75×
42Minnesota~40K0.74×
43Utah~20K0.74×
44Washington~50K0.73×
45Washington, District of Columbia~7K0.73×
46California~300K0.72×
47Idaho~10K0.70×
48Hawaii~10K0.70×
49Nebraska~10K0.63×
50Arizona~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Navigation, United States
0.60×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navigation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navigation audience
#·InterestCategoryAffinity×
01Grand tourerCars & Mobility17.80×
02ColumboMovies & TV17.80×
03Placebo (band)Music & Radio16.72×
04Pep GuardiolaSports14.04×
05Steffi GrafSports13.36×
06CougarKids & Family10.47×
07ShutterflyTechnology & Electronics3.23×
08Touring motorcycleCars & Mobility3.15×
09Web serverTechnology & Electronics3.03×
10Chuck NorrisMovies & TV3.01×
11Non-alcoholic beverageFood & Beverages2.75×
12Drudge ReportSports2.32×
13Real propertyHome & Garden2.26×
14Enterprise Rent-A-CarCars & Mobility2.22×
15Microwave ovenHome & Garden2.11×
16New York PostNews2.11×
17Rail transportTravel & Leisure2.09×
18Ace HardwareHome & Garden1.98×
19Google MapsInternet & Social Media1.82×
20MenardsHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navigation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Navigation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Quality AwarenessPREMIUM2.48×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Navigation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.84×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Navigation have in United States?

Navigation has an estimated audience of 3,369,665 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Navigation fans?

44.3% of Navigation fans are female, 55.7% are male, with an average age of 42.5 years.

03

Which brands do Navigation fans like most?

Navigation fans show strongest brand affinity for Grand tourer (17.8×), Columbo (17.8×), and Steffi Graf (13.36×) over the country average.

04

Where do Navigation fans live in United States?

Navigation fans in United States are most concentrated in Texas (reach ~300K), New York (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Navigation fans also like?

Beyond Navigation itself, the audience over-indexes on Columbo (17.8×), Steffi Graf (13.36×), Cougar (10.47×), and Chuck Norris (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Navigation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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