Navigation Audience in United States

Navigation has an estimated audience of 3,369,665 people in United States. 44.3% are female, 55.7% are male, average age 42.5. Top regions: Texas, New York, Florida. Top brand affinities: Patrick Dempsey, Chuck Norris, Grand tourer, Google Maps, Indeed.com.

The average Navigation fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Patrick Dempsey, Chuck Norris, Grand tourer, with strongest over-indexing on Patrick Dempsey (13.07× the country average). Demographically, the Navigation audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Field of study

Demographics of Navigation fans

Demographic split for Navigation audience in United States
MetricValue
Female44.3%
Male55.7%
Average age42.5
Estimated audience size3,369,665

Audience persona

The typical Navigation fan in United States is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Patrick Dempsey.

Top regions in United States

Top regions ranked by reach for Navigation in United States
RegionReachAffinity
Texas332,2281.15×
New York319,6041.7×
Florida288,7241.27×
California271,5780.73×
Virginia158,7721.93×
Georgia135,9541.31×
Illinois125,9191.12×
Massachusetts118,9941.79×
South Carolina109,9062.17×
North Carolina102,0311.01×
New Jersey92,5061.08×
Pennsylvania80,7830.71×
Ohio77,7430.75×
Wisconsin76,3741.51×
Michigan70,9940.81×
Kansas61,7552.33×
Tennessee60,4740.89×
Louisiana59,9491.38×
Colorado55,8301.05×
Maryland52,4730.91×
Washington51,0160.75×
Oregon46,7881.21×
Indiana44,4200.72×
Missouri43,7880.81×
Arizona39,0520.57×
Alabama37,6560.8×
Nevada35,1441.08×
Minnesota35,0940.73×
Iowa29,7681.07×
Kentucky28,8250.68×
Connecticut28,5310.84×
Arkansas23,7520.86×
Oklahoma22,5880.6×
Utah22,2720.74×
Mississippi20,1490.73×
New Mexico12,8340.76×
Montana12,2921.31×
West Virginia11,9120.76×
New Hampshire11,0530.83×
Idaho10,3730.61×
Nebraska9,2070.54×
Rhode Island8,9660.84×
Maine8,6470.72×
Hawaii8,6150.59×
Vermont8,5101.44×
Delaware8,4620.91×
Washington, District of Columbia7,4720.74×
South Dakota6,5120.84×
Wyoming5,7301.15×
Alaska4,7480.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navigation audience
BrandAffinityCategory
Patrick Dempsey13.07×Movies & TV
Chuck Norris5.3×Movies & TV
Grand tourer19.83×Cars & Mobility
Google Maps2.51×Internet & Social Media
Indeed.com2.6×Business & Career
Columbo17.8×Movies & TV
Fox News Channel1.64×Movies & TV
Capital One2.17×Business & Career
Google Flights2.96×Travel & Leisure
AutoZone2.01×Cars & Mobility
Singer-songwriter1.99×Music & Radio
Enterprise Rent-A-Car2.93×Cars & Mobility
MSN1.78×News
FC Bayern Munich3.08×Sports
JD Sports5.5×Shopping
Catherine O'Hara2.91×Movies & TV
Real property2.3×Home & Garden
Hobby Lobby1.63×Home & Garden
Jumanji7.61×Movies & TV
Wells Fargo1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navigation audience
TraitClusterScore
Quality AwarenessPREMIUM2.73
PatriotismCONSERVATISM2.28
Need for SecurityCONSERVATISM1.58
Convenience OrientationPREMIUM1.4
TravellingTHRILL1.37
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Navigation
CountryShare
United States21.4%
Germany6.6%
Brazil6.6%

See Navigation audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Navigation have in United States?

Navigation has an estimated audience of 3,369,665 people in United States, concentrated in Texas and New York.

What is the gender split and age of Navigation fans?

44.3% of Navigation fans are female, 55.7% are male, with an average age of 42.5 years.

Which brands do Navigation fans like most?

Navigation fans show strongest brand affinity for Patrick Dempsey (13.07×), Chuck Norris (5.3×), and Grand tourer (19.83×) over the country average.

Where do Navigation fans live in United States?

Navigation fans in United States are most concentrated in Texas (reach 332,228), New York (reach 319,604), and Florida (reach 288,724). These three regions account for the largest share of the active audience.

What other brands do Navigation fans also like?

Beyond Navigation itself, the audience over-indexes on Chuck Norris (5.3×), Grand tourer (19.83×), Google Maps (2.51×), and Indeed.com (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navigation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.