TP-Link Audience in Germany
TP-Link has an estimated audience of 462,108 people in Germany. 34.8% are female, 65.2% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Big Ben, Metz, Kenwood Corporation, Sanitas, TomTom.
The average TP-Link fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Big Ben, Metz, Kenwood Corporation, with strongest over-indexing on Big Ben (77.89× the country average). Demographically, the TP-Link audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of TP-Link fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 40.0 |
| Estimated audience size | 462,108 |
Audience persona
The typical TP-Link fan in Germany is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Big Ben.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,481 | 1.07× |
| Bayern | 80,922 | 1.09× |
| Baden-Württemberg | 69,260 | 1.1× |
| Niedersachsen | 45,927 | 1.02× |
| Hessen | 40,122 | 1.14× |
| Rheinland-Pfalz | 26,298 | 1.14× |
| Sachsen | 24,419 | 1.08× |
| Berlin | 18,935 | 0.92× |
| Brandenburg | 15,389 | 1.07× |
| Schleswig-Holstein | 15,192 | 0.92× |
| Thüringen | 12,138 | 1.03× |
| Sachsen-Anhalt | 10,792 | 0.9× |
| Hamburg | 8,505 | 0.81× |
| Mecklenburg-Vorpommern | 7,788 | 0.88× |
| Saarland | 6,057 | 1.07× |
| Bremen | 3,007 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big Ben | 77.89× | Travel & Leisure |
| Metz | 86.96× | Travel & Leisure |
| Kenwood Corporation | 39.57× | Technology & Electronics |
| Sanitas | 156.18× | Health |
| TomTom | 28.92× | Technology & Electronics |
| JVC | 74.1× | Technology & Electronics |
| FRITZ!Box | 5.89× | Technology & Electronics |
| Transformers (toy line) | 19.95× | Kids & Family |
| The Men | 86.96× | Music & Radio |
| Wacom | 45.65× | Technology & Electronics |
| Netgear | 36.23× | Technology & Electronics |
| Promotional merchandise | 5.45× | Business & Career |
| Telecommunication | 3.39× | Technology & Electronics |
| Grundig | 27.08× | Technology & Electronics |
| Germany | 2.04× | Travel & Leisure |
| Wi-Fi | 6.57× | Technology & Electronics |
| Smartphones | 2.65× | Technology & Electronics |
| Immobilien | 4.56× | Business & Career |
| Electronics | 3.33× | Technology & Electronics |
| Google Docs | 5.99× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.19 |
| Quality Awareness | PREMIUM | 2.12 |
| Convenience Orientation | PREMIUM | 1.53 |
| Patriotism | CONSERVATISM | 1.5 |
| Tradition | CONSERVATISM | 1.31 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.9% |
| Bangladesh | 10.2% |
| United States | 6.0% |
See TP-Link audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does TP-Link have in Germany?
TP-Link has an estimated audience of 462,108 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TP-Link fans?
34.8% of TP-Link fans are female, 65.2% are male, with an average age of 40.0 years.
Which brands do TP-Link fans like most?
TP-Link fans show strongest brand affinity for Big Ben (77.89×), Metz (86.96×), and Kenwood Corporation (39.57×) over the country average.
Where do TP-Link fans live in Germany?
TP-Link fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,481), Bayern (reach 80,922), and Baden-Württemberg (reach 69,260). These three regions account for the largest share of the active audience.
What other brands do TP-Link fans also like?
Beyond TP-Link itself, the audience over-indexes on Metz (86.96×), Kenwood Corporation (39.57×), Sanitas (156.18×), and TomTom (28.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TP-Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.