Rascasse Audience Intelligence

TP-Link Target Market in Germany

A data profile of the people who buy, follow and care about TP-Link in Germany — modelled from more than twelve digital signal sources. TP-Link has an estimated audience of 501,044 people in Germany.

#14among Computer / hardware in Germany#1522among Brand in Germany#505in Technology & Electronics

The average TP-Link fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Big Ben, Metz, Sanitas, with strongest over-indexing on Big Ben (77.89× the country average).

Demographically, the TP-Link audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TP-Link fan in Germany is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Big Ben.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TP-Link profile in Germany.

Audience size
501K
in Germany
Gender
34.8%♀
65.2% male
Age
40.0
average years
Country rank
#11727
Brand in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TP-Link

34.8% are female, 65.2% are male, average age 40.0.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for TP-Link audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age40.0
Estimated audience size501,044
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the TP-Link audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4929%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide TP-Link audience comes from Germany.

Worldwide audience distribution share by country for TP-Link
CountryShare
Japan11.9%
Bangladesh10.0%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TP-Link audience in Germany is strongest.

Fig. 05

Top regions by affinity

TP-Link customers by region in Germany
#RegionReachAffinity×
01Saarland~6K1.13×
02Hessen~40K1.08×
03Rheinland-Pfalz~20K1.07×
04Sachsen~20K1.07×
05Brandenburg~20K1.06×
06Thüringen~10K1.06×
07Nordrhein-Westfalen~100K1.05×
08Bayern~80K1.05×
09Baden-Württemberg~70K1.05×
10Niedersachsen~50K1.04×
11Schleswig-Holstein~20K0.97×
12Sachsen-Anhalt~10K0.96×
13Mecklenburg-Vorpommern~8K0.94×
14Berlin~20K0.86×
15Bremen~3K0.83×
16Hamburg~9K0.82×
Fig. 06

Affinity by region

Affinity by region — TP-Link, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TP-Link audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TP-Link audience
#·InterestCategoryAffinity×
01SanitasHealth156.18×
02MetzTravel & Leisure86.96×
03The MenMusic & Radio86.96×
04Big BenTravel & Leisure77.89×
05JVCTechnology & Electronics74.10×
06WacomTechnology & Electronics45.65×
07Kenwood CorporationTechnology & Electronics39.57×
08NetgearTechnology & Electronics36.23×
09TomTomTechnology & Electronics28.92×
10GrundigTechnology & Electronics27.08×
11Transformers (toy line)Kids & Family19.95×
12Wi-FiTechnology & Electronics6.57×
13Google DocsInternet & Social Media5.99×
14FRITZ!BoxTechnology & Electronics5.89×
15Promotional merchandiseBusiness & Career5.45×
16ImmobilienBusiness & Career4.56×
17TelecommunicationTechnology & Electronics3.39×
18ElectronicsTechnology & Electronics3.33×
19SmartphonesTechnology & Electronics2.65×
20GermanyTravel & Leisure2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TP-Link audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TP-Link audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.33×
Urban LifestyleOPEN2.24×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TP-Link audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.00×
CreativityOPEN1.03×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TP-Link's target market in Germany?

TP-Link's target market in Germany covers an estimated 501,044 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TP-Link customers?

34.8% of the TP-Link audience are female, 65.2% are male, with an average age of 40.0 years.

03

Which brands do TP-Link fans like most?

TP-Link fans show strongest brand affinity for Big Ben (77.89×), Metz (86.96×), and Sanitas (156.18×) over the country average.

04

Where do TP-Link fans live in Germany?

TP-Link fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do TP-Link fans also like?

Beyond TP-Link itself, the audience over-indexes on Metz (86.96×), Sanitas (156.18×), Kenwood Corporation (39.57×), and TomTom (28.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See TP-Link audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TP-Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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