Rascasse Audience Intelligence

Kenwood Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Kenwood Corporation in Germany — modelled from more than twelve digital signal sources. Kenwood Corporation has an estimated audience of 411,718 people in Germany.

#20among Entertainment in Germany#1764among Brand in Germany#572in Technology & Electronics

The average Kenwood Corporation fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TP-Link, Peter Hahn, Mila Kunis, with strongest over-indexing on TP-Link (39.57× the country average).

Demographically, the Kenwood Corporation audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kenwood Corporation fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for TP-Link.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kenwood Corporation profile in Germany.

Audience size
412K
in Germany
Gender
65.4%♀
34.6% male
Age
44.3
average years
Country rank
#13691
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kenwood Corporation

65.4% are female, 34.6% are male, average age 44.3.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Kenwood Corporation audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age44.3
Estimated audience size411,718
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Kenwood Corporation audience in Germany
Age bracketShare%
16-195%
20-2915%
30-3923%
40-4936%
50+21%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Kenwood Corporation audience comes from Germany.

Worldwide audience distribution share by country for Kenwood Corporation
CountryShare
United States19.9%
Germany13.3%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kenwood Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kenwood Corporation customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.37×
02Bayern~100K1.22×
03Hessen~60K1.16×
04Rheinland-Pfalz~40K1.14×
05Saarland~9K1.12×
06Nordrhein-Westfalen~200K1.10×
07Niedersachsen~70K1.02×
08Thüringen~20K0.96×
09Sachsen~30K0.93×
10Schleswig-Holstein~20K0.92×
11Hamburg~10K0.90×
12Brandenburg~20K0.88×
13Bremen~5K0.86×
14Berlin~30K0.85×
15Sachsen-Anhalt~20K0.85×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Kenwood Corporation, Germany
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kenwood Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kenwood Corporation audience
#·InterestCategoryAffinity×
01Château Cheval BlancFood & Beverages66.22×
02Neff GmbHHome & Garden45.30×
03TP-LinkTechnology & Electronics39.57×
04WacomTechnology & Electronics38.19×
05Ruinart (Champagne)Food & Beverages29.53×
06MoulinexHome & Garden29.04×
07Victoria JusticeMovies & TV20.00×
08Mila KunisMovies & TV19.78×
09BehanceInternet & Social Media18.89×
10Rose LeslieMovies & TV17.57×
11Peter HahnFashion & Accessoires15.65×
12TomTomTechnology & Electronics14.52×
13NescaféFood & Beverages13.71×
14GaggenauHome & Garden10.53×
15MuffinFood & Beverages8.42×
16EssoCars & Mobility7.99×
17KitchenwareHome & Garden4.17×
18Western UnionBusiness & Career4.13×
19REWEShopping2.28×
20Obi (store)Shopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kenwood Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kenwood Corporation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
Need for SecurityCONSERVATISM1.54×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kenwood Corporation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.77×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kenwood Corporation's target market in Germany?

Kenwood Corporation's target market in Germany covers an estimated 411,718 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kenwood Corporation customers?

65.4% of the Kenwood Corporation audience are female, 34.6% are male, with an average age of 44.3 years.

03

Which brands do Kenwood Corporation fans like most?

Kenwood Corporation fans show strongest brand affinity for TP-Link (39.57×), Peter Hahn (15.65×), and Mila Kunis (19.78×) over the country average.

04

Where do Kenwood Corporation fans live in Germany?

Kenwood Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kenwood Corporation fans also like?

Beyond Kenwood Corporation itself, the audience over-indexes on Peter Hahn (15.65×), Mila Kunis (19.78×), Esso (7.99×), and Neff GmbH (45.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Kenwood Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kenwood Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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