Kenwood Corporation Audience in Germany
Kenwood Corporation has an estimated audience of 473,050 people in Germany. 65.4% are female, 34.6% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, TP-Link, Mila Kunis, Peter Hahn, TomTom.
The average Kenwood Corporation fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, TP-Link, Mila Kunis, with strongest over-indexing on Western Union (18.44× the country average). Demographically, the Kenwood Corporation audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Kenwood Corporation fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 44.3 |
| Estimated audience size | 473,050 |
Audience persona
The typical Kenwood Corporation fan in Germany is more female, around 44.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,666 | 1.09× |
| Bayern | 140,275 | 1.26× |
| Baden-Württemberg | 134,571 | 1.43× |
| Niedersachsen | 70,301 | 1.05× |
| Hessen | 62,508 | 1.19× |
| Rheinland-Pfalz | 40,188 | 1.16× |
| Sachsen | 31,450 | 0.93× |
| Berlin | 26,983 | 0.87× |
| Schleswig-Holstein | 22,623 | 0.91× |
| Brandenburg | 18,721 | 0.87× |
| Thüringen | 16,492 | 0.94× |
| Sachsen-Anhalt | 14,603 | 0.81× |
| Hamburg | 13,468 | 0.86× |
| Mecklenburg-Vorpommern | 9,691 | 0.73× |
| Saarland | 9,252 | 1.09× |
| Bremen | 4,821 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 18.44× | Business & Career |
| TP-Link | 37.49× | Technology & Electronics |
| Mila Kunis | 19.88× | Movies & TV |
| Peter Hahn | 11.4× | Fashion & Accessoires |
| TomTom | 18.67× | Technology & Electronics |
| Esso | 6.8× | Cars & Mobility |
| Real property | 6.38× | Home & Garden |
| Neff GmbH | 31.24× | Home & Garden |
| Rose Leslie | 15.86× | Movies & TV |
| REWE | 2.46× | Shopping |
| Netto Marken-Discount | 2.46× | Shopping |
| Victoria Justice | 16.66× | Movies & TV |
| Muffin | 8.47× | Food & Beverages |
| Wacom | 30× | Technology & Electronics |
| Child safety seat | 5.26× | Kids & Family |
| Natalie Dormer | 14.72× | Movies & TV |
| Obi (store) | 2.13× | Shopping |
| Pets | 1.82× | Pets & Animals |
| Saturn (store) | 3.23× | Shopping |
| Château Cheval Blanc | 56.03× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.77 |
| Quality Awareness | PREMIUM | 1.75 |
| Pet Ownership | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 15.0% |
| Italy | 12.0% |
See Kenwood Corporation audiences in other countries
More Entertainment audiences in Germany
- Apple (10,968,377)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Kenwood Corporation have in Germany?
Kenwood Corporation has an estimated audience of 473,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kenwood Corporation fans?
65.4% of Kenwood Corporation fans are female, 34.6% are male, with an average age of 44.3 years.
Which brands do Kenwood Corporation fans like most?
Kenwood Corporation fans show strongest brand affinity for Western Union (18.44×), TP-Link (37.49×), and Mila Kunis (19.88×) over the country average.
Where do Kenwood Corporation fans live in Germany?
Kenwood Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,666), Bayern (reach 140,275), and Baden-Württemberg (reach 134,571). These three regions account for the largest share of the active audience.
What other brands do Kenwood Corporation fans also like?
Beyond Kenwood Corporation itself, the audience over-indexes on TP-Link (37.49×), Mila Kunis (19.88×), Peter Hahn (11.4×), and TomTom (18.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kenwood Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.