Kenwood Corporation Audience in United States

Kenwood Corporation logo

Kenwood Corporation has an estimated audience of 622,118 people in United States. 12.3% are female, 87.7% are male, average age 36.5. Top regions: California, Ohio, Illinois. Top brand affinities: Vehicle audio, AutoZone, Micro Center, Kia Sportage, O'Reilly Auto Parts.

The average Kenwood Corporation fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Illinois. Top brand affinities include Vehicle audio, AutoZone, Micro Center, with strongest over-indexing on Vehicle audio (35.6× the country average). Demographically, the Kenwood Corporation audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Kenwood Corporation fans

Demographic split for Kenwood Corporation audience in United States
MetricValue
Female12.3%
Male87.7%
Average age36.5
Estimated audience size622,118

Audience persona

The typical Kenwood Corporation fan in United States is more male, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Vehicle audio.

Top regions in United States

Top regions ranked by reach for Kenwood Corporation in United States
RegionReachAffinity
California101,7431.49×
Ohio97,6445.09×
Illinois44,3372.14×
Texas43,8320.82×
Florida29,3680.7×
Kentucky21,8702.8×
Maryland19,0521.78×
New York18,7640.54×
Minnesota16,4151.84×
Georgia15,3060.8×
Pennsylvania14,6850.7×
North Carolina13,0790.7×
Tennessee12,7481.02×
Washington12,6231.01×
Michigan12,3010.76×
Arizona12,2600.97×
Virginia11,9030.79×
Indiana11,3601×
Alabama8,3450.96×
Missouri8,1530.81×
Oklahoma8,0381.16×
New Jersey7,9990.51×
Massachusetts7,6310.62×
Colorado7,5830.77×
Wisconsin7,3300.78×
South Carolina6,4670.69×
Oregon6,4360.9×
Louisiana5,7090.71×
Kansas5,0781.04×
Nevada4,2060.7×
Iowa4,1360.81×
Arkansas4,0150.78×
Mississippi3,8210.75×
Utah3,7550.67×
Washington, District of Columbia3,6441.95×
Connecticut3,3590.54×
Hawaii2,8791.08×
Idaho2,7710.89×
Nebraska2,6330.84×
New Mexico2,6200.84×
West Virginia2,3220.8×
New Hampshire1,4680.6×
Montana1,3720.79×
North Dakota1,2510.98×
Alaska1,2020.9×
Maine9930.45×
South Dakota9090.63×
Delaware8480.49×
Rhode Island8020.4×
Wyoming7320.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenwood Corporation audience
BrandAffinityCategory
Vehicle audio35.6×Cars & Mobility
AutoZone6.27×Cars & Mobility
Micro Center11.53×Shopping
Kia Sportage25.71×Cars & Mobility
O'Reilly Auto Parts6.69×Cars & Mobility
Advance Auto Parts6.7×Cars & Mobility
CarGurus5.04×Cars & Mobility
Autism Awareness8.01×Health
Diabetes mellitus awareness5.51×Health
Enterprise Rent-A-Car4.78×Cars & Mobility
Google Maps2.92×Internet & Social Media
Honda HR-V17.86×Cars & Mobility
Singer-songwriter2.8×Music & Radio
Capital One2.54×Business & Career
Microblogging5.63×Technology & Electronics
Jeep Grand Cherokee6.79×Cars & Mobility
CarMax3.31×Cars & Mobility
Indeed.com2.29×Business & Career
PSV Eindhoven20×Sports
Harbor Freight Tools5.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenwood Corporation audience
TraitClusterScore
IndulgenceJOY3.76
Pet OwnershipJOY2.77
Luxury OrientationPREMIUM1.84
Quality AwarenessPREMIUM1.36
Risk AppetiteTHRILL1.35
Need for SecurityCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Kenwood Corporation
CountryShare
United States19.7%
Germany15.0%
Italy12.0%

See Kenwood Corporation audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Kenwood Corporation have in United States?

Kenwood Corporation has an estimated audience of 622,118 people in United States, concentrated in California and Ohio.

What is the gender split and age of Kenwood Corporation fans?

12.3% of Kenwood Corporation fans are female, 87.7% are male, with an average age of 36.5 years.

Which brands do Kenwood Corporation fans like most?

Kenwood Corporation fans show strongest brand affinity for Vehicle audio (35.6×), AutoZone (6.27×), and Micro Center (11.53×) over the country average.

Where do Kenwood Corporation fans live in United States?

Kenwood Corporation fans in United States are most concentrated in California (reach 101,743), Ohio (reach 97,644), and Illinois (reach 44,337). These three regions account for the largest share of the active audience.

What other brands do Kenwood Corporation fans also like?

Beyond Kenwood Corporation itself, the audience over-indexes on AutoZone (6.27×), Micro Center (11.53×), Kia Sportage (25.71×), and O'Reilly Auto Parts (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenwood Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.