Gaggenau Audience in Germany
Gaggenau has an estimated audience of 727,028 people in Germany. 55.0% are female, 45.0% are male, average age 44.4. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Baden-Baden, Sunday Natural, Müller (company), Poggenpohl, Kenwood Corporation.
The average Gaggenau fan in Germany is 44.4 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Baden-Baden, Sunday Natural, Müller (company), with strongest over-indexing on Baden-Baden (16.96× the country average). Demographically, the Gaggenau audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Gaggenau fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.4 |
| Estimated audience size | 727,028 |
Audience persona
The typical Gaggenau fan in Germany is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Baden-Baden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 545,271 | 6.13× |
| Nordrhein-Westfalen | 121,404 | 0.76× |
| Bayern | 110,374 | 0.94× |
| Hessen | 61,839 | 1.12× |
| Rheinland-Pfalz | 58,006 | 1.59× |
| Niedersachsen | 38,456 | 0.54× |
| Berlin | 19,928 | 0.61× |
| Sachsen | 14,923 | 0.42× |
| Schleswig-Holstein | 12,787 | 0.49× |
| Hamburg | 10,766 | 0.66× |
| Brandenburg | 8,431 | 0.37× |
| Thüringen | 8,300 | 0.45× |
| Saarland | 7,827 | 0.88× |
| Sachsen-Anhalt | 5,672 | 0.3× |
| Mecklenburg-Vorpommern | 4,198 | 0.3× |
| Bremen | 3,213 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baden-Baden | 16.96× | Travel & Leisure |
| Sunday Natural | 4.63× | Health |
| Müller (company) | 11.09× | Food & Beverages |
| Poggenpohl | 33.21× | Home & Garden |
| Kenwood Corporation | 10.53× | Technology & Electronics |
| Quooker | 6.89× | Home & Garden |
| REWE | 1.63× | Shopping |
| Korean fried chicken | 13.72× | Food & Beverages |
| The Taste | 9.85× | Food & Beverages |
| Euronics | 5.86× | Shopping |
| Tchibo | 2.15× | Shopping |
| Breuninger | 2.06× | Fashion & Accessoires |
| Miele | 5.54× | Home & Garden |
| Bulthaup | 11.75× | Home & Garden |
| Bora | 9.73× | Home & Garden |
| Liebherr | 6.75× | Cars & Mobility |
| Cineplex Baden-Baden | 8.89× | Movies & TV |
| Immowelt | 1.75× | Home & Garden |
| LEICHT Küchen | 15.8× | Home & Garden |
| Neff GmbH | 13.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.53 |
| Design Affinity | PREMIUM | 2.03 |
| Indulgence | JOY | 2.01 |
| Sustainability | BALANCE | 1.44 |
| Sports Activity | POWER | 1.42 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.2% |
| United States | 9.8% |
| France | 6.4% |
See Gaggenau audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Gaggenau have in Germany?
Gaggenau has an estimated audience of 727,028 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Gaggenau fans?
55.0% of Gaggenau fans are female, 45.0% are male, with an average age of 44.4 years.
Which brands do Gaggenau fans like most?
Gaggenau fans show strongest brand affinity for Baden-Baden (16.96×), Sunday Natural (4.63×), and Müller (company) (11.09×) over the country average.
Where do Gaggenau fans live in Germany?
Gaggenau fans in Germany are most concentrated in Baden-Württemberg (reach 545,271), Nordrhein-Westfalen (reach 121,404), and Bayern (reach 110,374). These three regions account for the largest share of the active audience.
What other brands do Gaggenau fans also like?
Beyond Gaggenau itself, the audience over-indexes on Sunday Natural (4.63×), Müller (company) (11.09×), Poggenpohl (33.21×), and Kenwood Corporation (10.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gaggenau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.