Euronics Audience in Germany
Euronics has an estimated audience of 1,299,741 people in Germany. 42.5% are female, 57.5% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Obi (store), Bild, Wetter.com, Aral AG, Globus Baumarkt.
The average Euronics fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Obi (store), Bild, Wetter.com, with strongest over-indexing on Obi (store) (1.92× the country average). Demographically, the Euronics audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Euronics fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 39.8 |
| Estimated audience size | 1,299,741 |
Audience persona
The typical Euronics fan in Germany is more male, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 371,197 | 1.31× |
| Baden-Württemberg | 278,347 | 1.57× |
| Niedersachsen | 178,240 | 1.41× |
| Bayern | 176,886 | 0.85× |
| Hessen | 105,255 | 1.06× |
| Sachsen | 72,832 | 1.14× |
| Schleswig-Holstein | 58,726 | 1.26× |
| Rheinland-Pfalz | 55,581 | 0.85× |
| Thüringen | 40,629 | 1.23× |
| Sachsen-Anhalt | 38,596 | 1.15× |
| Berlin | 31,172 | 0.54× |
| Hamburg | 24,377 | 0.83× |
| Brandenburg | 21,911 | 0.54× |
| Saarland | 16,244 | 1.02× |
| Mecklenburg-Vorpommern | 15,227 | 0.61× |
| Bremen | 7,062 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 1.92× | Shopping |
| Bild | 1.55× | News |
| Wetter.com | 1.78× | Home & Garden |
| Aral AG | 1.6× | Cars & Mobility |
| Globus Baumarkt | 1.56× | Shopping |
| QVC | 2.17× | Movies & TV |
| Saturn (store) | 2.08× | Shopping |
| Mindfactory | 3.78× | Shopping |
| FOCUS Online | 1.73× | News |
| Sparkasse | 1.66× | Business & Career |
| Vodafone | 1.57× | Technology & Electronics |
| Cyberport | 4.77× | Shopping |
| Fielmann | 1.96× | Health |
| Idealo | 1.83× | Shopping |
| Coolblue | 4.48× | Shopping |
| Hardware store | 1.81× | Home & Garden |
| Wunschgutschein | 1.61× | Shopping |
| ADAC | 1.66× | Cars & Mobility |
| Škoda Auto | 1.58× | Cars & Mobility |
| Hagebaumarkt | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| Pet Ownership | JOY | 1.2 |
| DIY Mentality | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 51.9% |
| Hungary | 16.3% |
| Estonia | 10.9% |
See Euronics audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
Frequently asked questions
How many fans does Euronics have in Germany?
Euronics has an estimated audience of 1,299,741 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Euronics fans?
42.5% of Euronics fans are female, 57.5% are male, with an average age of 39.8 years.
Which brands do Euronics fans like most?
Euronics fans show strongest brand affinity for Obi (store) (1.92×), Bild (1.55×), and Wetter.com (1.78×) over the country average.
Where do Euronics fans live in Germany?
Euronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 371,197), Baden-Württemberg (reach 278,347), and Niedersachsen (reach 178,240). These three regions account for the largest share of the active audience.
What other brands do Euronics fans also like?
Beyond Euronics itself, the audience over-indexes on Bild (1.55×), Wetter.com (1.78×), Aral AG (1.6×), and Globus Baumarkt (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Euronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.