Rascasse Audience Intelligence

Euronics Target Market in Germany

A data profile of the people who buy, follow and care about Euronics in Germany — modelled from more than twelve digital signal sources. Euronics has an estimated audience of 1,298,042 people in Germany.

#6among Electronics in Germany#650among Brand in Germany#181in Shopping

The average Euronics fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Obi (store), Bild, Müller (company), with strongest over-indexing on Obi (store) (1.92× the country average).

Demographically, the Euronics audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Euronics fan in Germany is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Euronics profile in Germany.

Audience size
1.3M
in Germany
Gender
42.5%♀
57.5% male
Age
39.8
average years
Country rank
#5111
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Euronics

42.5% are female, 57.5% are male, average age 39.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Euronics audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age39.8
Estimated audience size1,298,042
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Euronics audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4926%
50+17%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Euronics audience comes from Germany.

Worldwide audience distribution share by country for Euronics
CountryShare
Italy52.6%
Hungary16.0%
Estonia10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Euronics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Euronics customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.58×
02Niedersachsen~200K1.37×
03Nordrhein-Westfalen~400K1.31×
04Thüringen~40K1.31×
05Schleswig-Holstein~60K1.25×
06Sachsen-Anhalt~40K1.18×
07Sachsen~70K1.13×
08Saarland~20K1.09×
09Hessen~100K1.01×
10Rheinland-Pfalz~60K0.85×
11Bayern~200K0.83×
12Hamburg~20K0.80×
13Bremen~7K0.65×
14Mecklenburg-Vorpommern~20K0.63×
15Brandenburg~20K0.56×
16Berlin~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Euronics, Germany
0.51×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Euronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Euronics audience
#·InterestCategoryAffinity×
01CyberportShopping4.77×
02CoolblueShopping4.48×
03MindfactoryShopping3.78×
04QVCMovies & TV2.17×
05Apple WatchTechnology & Electronics2.07×
06FielmannHealth1.96×
07Obi (store)Shopping1.92×
08IdealoShopping1.83×
09Hardware storeHome & Garden1.81×
10Wetter.comHome & Garden1.78×
11FOCUS OnlineNews1.73×
12SparkasseBusiness & Career1.66×
13ADACCars & Mobility1.66×
14HagebaumarktShopping1.62×
15WunschgutscheinShopping1.61×
16Škoda AutoCars & Mobility1.58×
17VodafoneTechnology & Electronics1.57×
18Schlager musicMusic & Radio1.56×
19BildNews1.55×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Euronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Euronics audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.28×
Need for SecurityCONSERVATISM1.20×
Family OrientationCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Euronics audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.33×
MindfulnessBALANCE0.45×
Risk AppetiteTHRILL0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Euronics's target market in Germany?

Euronics's target market in Germany covers an estimated 1,298,042 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Euronics customers?

42.5% of the Euronics audience are female, 57.5% are male, with an average age of 39.8 years.

03

Which brands do Euronics fans like most?

Euronics fans show strongest brand affinity for Obi (store) (1.92×), Bild (1.55×), and Müller (company) (1.55×) over the country average.

04

Where do Euronics fans live in Germany?

Euronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Euronics fans also like?

Beyond Euronics itself, the audience over-indexes on Bild (1.55×), Müller (company) (1.55×), QVC (2.17×), and Coolblue (4.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in Germany

See Euronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Euronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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