Baden-Baden Audience in Germany
A data profile of the people who buy, follow and care about Baden-Baden in Germany — modelled from more than twelve digital signal sources. Baden-Baden has an estimated audience of 848,323 people in Germany.
The average Baden-Baden fan in Germany is 43.3 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Gourmet&Cuisine, Casino Baden-Baden, Tim Raue, with strongest over-indexing on Gourmet&Cuisine (45.21× the country average).
Demographically, the Baden-Baden audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Baden-Baden fan in Germany is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Gourmet&Cuisine.
At a glance
The key figures that characterise the Baden-Baden profile in Germany.
Search interest · 12-month trend
Demographics of Baden-Baden fans
52.6% are female, 47.4% are male, average age 43.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.3 |
| Estimated audience size | 848,323 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
Geography
Where the Baden-Baden audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 8.12× | |
| 02 | Rheinland-Pfalz | ~70K | 1.60× | |
| 03 | Hessen | ~60K | 0.97× | |
| 04 | Saarland | ~10K | 0.96× | |
| 05 | Bayern | ~80K | 0.57× | |
| 06 | Nordrhein-Westfalen | ~90K | 0.50× | |
| 07 | Bremen | ~4K | 0.49× | |
| 08 | Berlin | ~20K | 0.43× | |
| 09 | Hamburg | ~8K | 0.42× | |
| 10 | Thüringen | ~9K | 0.40× | |
| 11 | Niedersachsen | ~30K | 0.38× | |
| 12 | Schleswig-Holstein | ~10K | 0.33× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.33× | |
| 14 | Sachsen | ~10K | 0.32× | |
| 15 | Sachsen-Anhalt | ~7K | 0.32× | |
| 16 | Brandenburg | ~8K | 0.30× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Baden-Baden audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet&Cuisine | Topic | 45.21× | ||
| 02 | Cineplex Baden-Baden | Movies & TV | 13.59× | ||
| 03 | Casino Baden-Baden | Games | 13.49× | ||
| 04 | Tim Raue | Food & Beverages | 10.12× | ||
| 05 | Strasbourg | Travel & Leisure | 6.39× | ||
| 06 | Black Forest | Travel & Leisure | 5.80× | ||
| 07 | Baden-Württemberg | Travel & Leisure | 2.54× | ||
| 08 | Google News | News | 2.50× | ||
| 09 | Wetter.com | Home & Garden | 2.06× | ||
| 10 | Mix Markt | Shopping | 1.74× | ||
| 11 | Edeka | Shopping | 1.69× | ||
| 12 | VfB Stuttgart | Sports | 1.68× | ||
| 13 | Ryanair | Travel & Leisure | 1.67× | ||
| 14 | Bauhaus | Shopping | 1.61× | ||
| 15 | ZDF | Movies & TV | 1.61× | ||
| 16 | Kaufland | Shopping | 1.60× | ||
| 17 | Hotels | Travel & Leisure | 1.56× | ||
| 18 | Dogs | Pets & Animals | 1.52× | ||
| 19 | Real estate | Business & Career | 1.51× | ||
| 20 | Nature | Home & Garden | 1.50× |
Personality of the Baden-Baden audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
Frequently asked questions
How many fans does Baden-Baden have in Germany?
Baden-Baden has an estimated audience of 848,323 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Baden-Baden fans?
52.6% of Baden-Baden fans are female, 47.4% are male, with an average age of 43.3 years.
Which brands do Baden-Baden fans like most?
Baden-Baden fans show strongest brand affinity for Gourmet&Cuisine (45.21×), Casino Baden-Baden (13.49×), and Tim Raue (10.12×) over the country average.
Where do Baden-Baden fans live in Germany?
Baden-Baden fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Baden-Baden fans also like?
Beyond Baden-Baden itself, the audience over-indexes on Casino Baden-Baden (13.49×), Tim Raue (10.12×), Black Forest (5.8×), and Cineplex Baden-Baden (13.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baden-Baden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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