Baden-Baden Audience in Germany
Baden-Baden has an estimated audience of 848,323 people in Germany. 52.6% are female, 47.4% are male, average age 43.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gourmet&Cuisine, Casino Baden-Baden, Tim Raue, Black Forest, Cineplex Baden-Baden.
The average Baden-Baden fan in Germany is 43.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gourmet&Cuisine, Casino Baden-Baden, Tim Raue, with strongest over-indexing on Gourmet&Cuisine (45.21× the country average). Demographically, the Baden-Baden audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Baden-Baden fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.3 |
| Estimated audience size | 848,323 |
Audience persona
The typical Baden-Baden fan in Germany is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Gourmet&Cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 636,243 | 8.3× |
| Nordrhein-Westfalen | 91,692 | 0.49× |
| Bayern | 77,068 | 0.57× |
| Rheinland-Pfalz | 67,554 | 1.59× |
| Hessen | 62,443 | 0.97× |
| Niedersachsen | 30,013 | 0.36× |
| Berlin | 16,641 | 0.44× |
| Sachsen | 12,120 | 0.29× |
| Saarland | 9,232 | 0.89× |
| Schleswig-Holstein | 8,915 | 0.29× |
| Hamburg | 7,764 | 0.41× |
| Thüringen | 6,787 | 0.31× |
| Brandenburg | 6,554 | 0.25× |
| Sachsen-Anhalt | 5,290 | 0.24× |
| Mecklenburg-Vorpommern | 3,584 | 0.22× |
| Bremen | 2,745 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gourmet&Cuisine | 45.21× | |
| Casino Baden-Baden | 13.49× | Games |
| Tim Raue | 10.12× | Food & Beverages |
| Black Forest | 5.8× | Travel & Leisure |
| Cineplex Baden-Baden | 13.59× | Movies & TV |
| Baden-Württemberg | 2.54× | Travel & Leisure |
| Wetter.com | 2.06× | Home & Garden |
| Edeka | 1.69× | Shopping |
| Strasbourg | 6.39× | Travel & Leisure |
| Gala | 1.78× | News |
| Kaufland | 1.6× | Shopping |
| Hotels | 1.56× | Travel & Leisure |
| Bauhaus | 1.61× | Shopping |
| Nature | 1.5× | Home & Garden |
| Real estate | 1.51× | Business & Career |
| Ryanair | 1.67× | Travel & Leisure |
| Mix Markt | 1.74× | Shopping |
| VfB Stuttgart | 1.68× | Sports |
| Dogs | 1.52× | Pets & Animals |
| Google News | 2.5× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Pet Ownership | JOY | 1.38 |
| Patriotism | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.27 |
| Tradition | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.7% |
| Brazil | 16.9% |
| France | 3.6% |
See Baden-Baden audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Baden-Baden have in Germany?
Baden-Baden has an estimated audience of 848,323 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Baden-Baden fans?
52.6% of Baden-Baden fans are female, 47.4% are male, with an average age of 43.3 years.
Which brands do Baden-Baden fans like most?
Baden-Baden fans show strongest brand affinity for Gourmet&Cuisine (45.21×), Casino Baden-Baden (13.49×), and Tim Raue (10.12×) over the country average.
Where do Baden-Baden fans live in Germany?
Baden-Baden fans in Germany are most concentrated in Baden-Württemberg (reach 636,243), Nordrhein-Westfalen (reach 91,692), and Bayern (reach 77,068). These three regions account for the largest share of the active audience.
What other brands do Baden-Baden fans also like?
Beyond Baden-Baden itself, the audience over-indexes on Casino Baden-Baden (13.49×), Tim Raue (10.12×), Black Forest (5.8×), and Cineplex Baden-Baden (13.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baden-Baden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.