Black Forest Audience in Germany
Black Forest has an estimated audience of 2,145,143 people in Germany. 54.8% are female, 45.2% are male, average age 43.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Baden-Baden, Tagesschau, Bild, Mountain range, Spiegel Online.
The average Black Forest fan in Germany is 43.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Baden-Baden, Tagesschau, Bild, with strongest over-indexing on Baden-Baden (14.88× the country average). Demographically, the Black Forest audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Black Forest fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.3 |
| Estimated audience size | 2,145,143 |
Audience persona
The typical Black Forest fan in Germany is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Baden-Baden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 723,582 | 2.47× |
| Nordrhein-Westfalen | 357,518 | 0.76× |
| Bayern | 341,691 | 0.99× |
| Hessen | 206,307 | 1.26× |
| Niedersachsen | 184,853 | 0.89× |
| Rheinland-Pfalz | 150,584 | 1.4× |
| Berlin | 86,329 | 0.9× |
| Sachsen | 81,740 | 0.78× |
| Schleswig-Holstein | 58,132 | 0.75× |
| Brandenburg | 48,174 | 0.72× |
| Hamburg | 42,502 | 0.88× |
| Thüringen | 40,619 | 0.74× |
| Sachsen-Anhalt | 38,656 | 0.7× |
| Saarland | 38,043 | 1.44× |
| Mecklenburg-Vorpommern | 27,639 | 0.67× |
| Bremen | 14,432 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baden-Baden | 14.88× | Travel & Leisure |
| Tagesschau | 2.36× | Movies & TV |
| Bild | 2.1× | News |
| Mountain range | 8.76× | Travel & Leisure |
| Spiegel Online | 1.97× | News |
| Culture | 1.84× | Literature |
| Obi (store) | 1.9× | Shopping |
| Rhine | 2.69× | Travel & Leisure |
| REWE | 1.88× | Shopping |
| Deutsche Bahn | 2.02× | Cars & Mobility |
| GMX Mail | 3.23× | Internet & Social Media |
| Baden-Württemberg | 2.58× | Travel & Leisure |
| Alfons Schuhbeck | 4.97× | Food & Beverages |
| Current events | 1.74× | Arts & Culture |
| Wetter.com | 2.03× | Home & Garden |
| FOCUS Online | 2.38× | News |
| Politics and social issues | 1.53× | Politics & Society |
| Hotels | 1.8× | Travel & Leisure |
| Edeka | 1.78× | Shopping |
| YouTube | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.21 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.5% |
| United States | 19.1% |
| United Kingdom | 3.5% |
See Black Forest audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Black Forest have in Germany?
Black Forest has an estimated audience of 2,145,143 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Black Forest fans?
54.8% of Black Forest fans are female, 45.2% are male, with an average age of 43.3 years.
Which brands do Black Forest fans like most?
Black Forest fans show strongest brand affinity for Baden-Baden (14.88×), Tagesschau (2.36×), and Bild (2.1×) over the country average.
Where do Black Forest fans live in Germany?
Black Forest fans in Germany are most concentrated in Baden-Württemberg (reach 723,582), Nordrhein-Westfalen (reach 357,518), and Bayern (reach 341,691). These three regions account for the largest share of the active audience.
What other brands do Black Forest fans also like?
Beyond Black Forest itself, the audience over-indexes on Tagesschau (2.36×), Bild (2.1×), Mountain range (8.76×), and Spiegel Online (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.