Giant Food Stores Audience in United States

Giant Food Stores logo

Giant Food Stores has an estimated audience of 548,390 people in United States. 64.5% are female, 35.5% are male, average age 35.2. Top regions: Pennsylvania, Maryland, New Jersey. Top brand affinities: Giant Food, Popsicle, Stay at Home, Wegmans, Korea Cosmetics.

The average Giant Food Stores fan in United States is 35.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Maryland, New Jersey. Top brand affinities include Giant Food, Popsicle, Stay at Home, with strongest over-indexing on Giant Food (271.7× the country average). Demographically, the Giant Food Stores audience skews more female with an average age of 35.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Giant Food Stores fans

Demographic split for Giant Food Stores audience in United States
MetricValue
Female64.5%
Male35.5%
Average age35.2
Estimated audience size548,390

Audience persona

The typical Giant Food Stores fan in United States is more female, around 35.2 years old, with strong DIY Mentality tendencies and a notable affinity for Giant Food.

Top regions in United States

Top regions ranked by reach for Giant Food Stores in United States
RegionReachAffinity
Pennsylvania411,29335.48×
Maryland20,5422.18×
New Jersey18,4701.32×
Virginia11,1920.84×
Delaware7,6395.05×
New York7,2920.24×
Florida3,9630.11×
Washington, District of Columbia3,6462.21×
North Carolina2,6530.16×
California2,5590.04×
Texas2,4850.05×
Ohio2,3240.14×
Massachusetts2,1530.2×
Georgia2,0030.12×
South Carolina1,6790.2×
Illinois1,6050.09×
Michigan1,0040.07×
Tennessee9260.08×
Indiana7780.08×
Connecticut7620.14×
West Virginia6380.25×
Arizona5680.05×
Kentucky5410.08×
Alabama5000.07×
Colorado4870.06×
Wisconsin4670.06×
Washington4580.04×
Missouri4150.05×
Minnesota3560.05×
Mississippi2950.07×
Arkansas2870.06×
Maine2680.14×
New Hampshire2580.12×
Oregon2570.04×
Louisiana2310.03×
Oklahoma2140.04×
Nevada2140.04×
Iowa1830.04×
Rhode Island1800.1×
Utah1640.03×
Kansas1550.04×
Alaska1390.12×
Vermont1180.12×
Idaho1130.04×
Nebraska1080.04×
Hawaii1080.05×
Montana1060.07×
South Dakota1050.08×
Wyoming990.12×
New Mexico980.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giant Food Stores audience
BrandAffinityCategory
Giant Food271.7×Food & Beverages
Popsicle87.62×Food & Beverages
Stay at Home95.39×Health
Wegmans17.88×Shopping
Korea Cosmetics83.38×Beauty & Wellness
Eyeshield 21177.24×Literature
Galaxy (chocolate)41.78×Food & Beverages
EYE Film Institute Netherlands162.5×Arts & Culture
Unstoppable (2010 film)31.41×Movies & TV
MegaFood71.8×Business & Career
SkinStore83.92×Shopping
Google Trends20×Internet & Social Media
Little Debbie40.26×Food & Beverages
Semi-Pro58.67×Movies & TV
Secret (deodorant brand)32.53×Beauty & Wellness
Stylenanda120.53×Shopping
Skin (musician)16.95×Music & Radio
Guild Wars: Eye of the North148.02×Games
A Time to Kill25.34×Movies & TV
Eyehategod75.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giant Food Stores audience
TraitClusterScore
DIY MentalityTHRILL1.48
Luxury OrientationPREMIUM1.37
Convenience OrientationPREMIUM1.31
IndulgenceJOY1.25
Family OrientationCONSERVATISM1.25
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Giant Food Stores
CountryShare
United States98.4%
China0.7%
Philippines0.2%

See Giant Food Stores audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Giant Food Stores have in United States?

Giant Food Stores has an estimated audience of 548,390 people in United States, concentrated in Pennsylvania and Maryland.

What is the gender split and age of Giant Food Stores fans?

64.5% of Giant Food Stores fans are female, 35.5% are male, with an average age of 35.2 years.

Which brands do Giant Food Stores fans like most?

Giant Food Stores fans show strongest brand affinity for Giant Food (271.7×), Popsicle (87.62×), and Stay at Home (95.39×) over the country average.

Where do Giant Food Stores fans live in United States?

Giant Food Stores fans in United States are most concentrated in Pennsylvania (reach 411,293), Maryland (reach 20,542), and New Jersey (reach 18,470). These three regions account for the largest share of the active audience.

What other brands do Giant Food Stores fans also like?

Beyond Giant Food Stores itself, the audience over-indexes on Popsicle (87.62×), Stay at Home (95.39×), Wegmans (17.88×), and Korea Cosmetics (83.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Food Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.