Rascasse Audience Intelligence

Giant Food Stores Target Market in United States

A data profile of the people who buy, follow and care about Giant Food Stores in United States — modelled from more than twelve digital signal sources. Giant Food Stores has an estimated audience of 558,247 people in United States.

#60among Supermarket in United States#3531among Brand in United States#486in Shopping

The average Giant Food Stores fan in United States is 35.2 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Maryland, New Jersey.

Top brand affinities include Giant Food, Popsicle, Stay at Home, with strongest over-indexing on Giant Food (271.7× the country average).

Demographically, the Giant Food Stores audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giant Food Stores fan in United States is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Giant Food.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giant Food Stores profile in United States.

Audience size
558K
in United States
Gender
64.5%♀
35.5% male
Age
35.2
average years
Country rank
#34333
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Giant Food Stores

64.5% are female, 35.5% are male, average age 35.2.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Giant Food Stores audience in United States
MetricValue
Female64.5%
Male35.5%
Average age35.2
Estimated audience size558,247
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Giant Food Stores audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Giant Food Stores audience comes from United States.

Worldwide audience distribution share by country for Giant Food Stores
CountryShare
United States97.2%
India1.2%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giant Food Stores audience in United States is strongest.

Fig. 05

Top regions by affinity

Giant Food Stores customers by region in United States
#RegionReachAffinity×
01Pennsylvania~400K35.31×
02Delaware~8K5.28×
03Washington, District of Columbia~3K2.08×
04Maryland~20K2.06×
05New Jersey~20K1.28×
06Virginia~10K0.80×
07North Dakota<1K0.79×
08South Dakota<1K0.78×
09Montana~1K0.77×
10Alaska<1K0.77×
11Hawaii~2K0.76×
12Idaho~2K0.75×
13New Mexico~2K0.75×
14Nebraska~2K0.75×
15Vermont<1K0.75×
16Oklahoma~4K0.67×
17Kansas~3K0.67×
18Iowa~3K0.66×
19Louisiana~5K0.64×
20Mississippi~3K0.64×
21Utah~3K0.63×
22Rhode Island~1K0.62×
23Arkansas~3K0.60×
24New Hampshire~1K0.60×
25Maine~1K0.59×
26Nevada~3K0.58×
27Oregon~3K0.55×
28West Virginia~1K0.54×
29Missouri~4K0.47×
30Minnesota~4K0.47×
31Alabama~4K0.47×
32Kentucky~3K0.46×
33Wisconsin~4K0.43×
34Washington~4K0.40×
35Colorado~3K0.39×
36Arizona~4K0.38×
37Connecticut~2K0.38×
38Indiana~4K0.36×
39South Carolina~3K0.34×
40Tennessee~4K0.33×
41Michigan~4K0.29×
42Massachusetts~3K0.28×
43New York~8K0.26×
44North Carolina~4K0.25×
45Ohio~4K0.24×
46Georgia~4K0.24×
47Illinois~4K0.22×
48Florida~7K0.18×
49Texas~7K0.16×
50California~8K0.14×
Fig. 06

Affinity by region

Affinity by region — Giant Food Stores, United States
0.14×1.00×35.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giant Food Stores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giant Food Stores audience
#·InterestCategoryAffinity×
01Giant FoodFood & Beverages271.70×
02Eyeshield 21Literature177.24×
03EYE Film Institute NetherlandsArts & Culture162.50×
04Guild Wars: Eye of the NorthGames148.02×
05StylenandaShopping120.53×
06Stay at HomeHealth95.39×
07PopsicleFood & Beverages87.62×
08SkinStoreShopping83.92×
09Korea CosmeticsBeauty & Wellness83.38×
10MegaFoodBusiness & Career71.80×
11Semi-ProMovies & TV58.67×
12Galaxy (chocolate)Food & Beverages41.78×
13Little DebbieFood & Beverages40.26×
14Paula's ChoiceBeauty & Wellness33.25×
15Secret (deodorant brand)Beauty & Wellness32.53×
16Unstoppable (2010 film)Movies & TV31.41×
17A Time to KillMovies & TV25.34×
18Google TrendsInternet & Social Media20.00×
19WegmansShopping17.88×
20Skin (musician)Music & Radio16.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giant Food Stores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giant Food Stores audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.38×
Healthy LifestyleBALANCE1.32×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giant Food Stores audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Giant Food Stores's target market in United States?

Giant Food Stores's target market in United States covers an estimated 558,247 people, concentrated in Pennsylvania and Maryland.

02

What is the gender split and age of Giant Food Stores customers?

64.5% of the Giant Food Stores audience are female, 35.5% are male, with an average age of 35.2 years.

03

Which brands do Giant Food Stores fans like most?

Giant Food Stores fans show strongest brand affinity for Giant Food (271.7×), Popsicle (87.62×), and Stay at Home (95.39×) over the country average.

04

Where do Giant Food Stores fans live in United States?

Giant Food Stores fans in United States are most concentrated in Pennsylvania (reach ~400K), Maryland (reach ~20K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Giant Food Stores fans also like?

Beyond Giant Food Stores itself, the audience over-indexes on Popsicle (87.62×), Stay at Home (95.39×), Wegmans (17.88×), and Korea Cosmetics (83.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Giant Food Stores audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giant Food Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →