Semi-Pro Audience in United States
Semi-Pro has an estimated audience of 305,544 people in United States. 31.0% are female, 69.0% are male, average age 42.1. Top brand affinities: Knauf Insulation, Dog breed, Israel, Home construction, JDSU.
Top brand affinities include Knauf Insulation, Dog breed, Israel, with strongest over-indexing on Knauf Insulation (101.6× the country average). Demographically, the Semi-Pro audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Semi-Pro fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 42.1 |
| Estimated audience size | 305,544 |
Audience persona
The typical Semi-Pro fan in United States is more male, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Knauf Insulation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knauf Insulation | 101.6× | Business & Career |
| Dog breed | 1.75× | Pets & Animals |
| Israel | 2.62× | Travel & Leisure |
| Home construction | 1.51× | Home & Garden |
| JDSU | 3.13× | Business & Career |
| Jason Christie | 49.24× | Sports |
| Home staging | 4.84× | Home & Garden |
| Guy Fieri | 3.51× | Movies & TV |
| Winemaking | 3.97× | Food & Beverages |
| Figure painting (hobby) | 4.84× | Arts & Culture |
| Mothercare | 2.33× | Kids & Family |
| Google Photos | 1.74× | Technology & Electronics |
| Gran Torino | 4.84× | Movies & TV |
| Nebraska | 1.77× | Travel & Leisure |
| Justice | 1.73× | Politics & Society |
| AllJobs | 10.88× | Business & Career |
| Sinaloa | 1.92× | Travel & Leisure |
| La Jolla | 4.39× | Travel & Leisure |
| Captain America (1990 film) | 2.14× | Movies & TV |
| Enrique Hernández (baseball) | 6.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.17 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.2% |
| Australia | 9.9% |
| Canada | 8.2% |
See Semi-Pro audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Semi-Pro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.