Rascasse Audience Intelligence

MegaFood Target Market in United States

A data profile of the people who buy, follow and care about MegaFood in United States — modelled from more than twelve digital signal sources. MegaFood has an estimated audience of 326,158 people in United States.

#4789among Brand in United States#2844in Business & Career

The average MegaFood fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include CVS Pharmacy, Walgreens, Giant Food Stores, with strongest over-indexing on CVS Pharmacy (13.2× the country average).

Demographically, the MegaFood audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MegaFood fan in United States is more female, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for CVS Pharmacy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MegaFood profile in United States.

Audience size
326K
in United States
Gender
58.5%♀
41.5% male
Age
33.7
average years
Country rank
#46283
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MegaFood

58.5% are female, 41.5% are male, average age 33.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for MegaFood audience in United States
MetricValue
Female58.5%
Male41.5%
Average age33.7
Estimated audience size326,158
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the MegaFood audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

84.4%

of the worldwide MegaFood audience comes from United States.

Worldwide audience distribution share by country for MegaFood
CountryShare
United States84.4%
France3.4%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MegaFood audience in United States is strongest.

Fig. 05

Top regions by affinity

MegaFood customers by region in United States
#RegionReachAffinity×
01New Hampshire~10K8.48×
02Oregon~10K3.14×
03Vermont<1K1.54×
04Massachusetts~10K1.53×
05Maine~2K1.48×
06New Jersey~10K1.22×
07New York~20K1.06×
08Pennsylvania~10K1.06×
09Connecticut~3K1.04×
10Rhode Island~1K1.02×
11Alaska<1K0.96×
12Tennessee~6K0.95×
13California~30K0.93×
14Delaware<1K0.93×
15Maryland~5K0.92×
16North Dakota<1K0.92×
17Hawaii~1K0.91×
18Montana<1K0.91×
19South Dakota<1K0.91×
20Illinois~10K0.90×
21Colorado~5K0.89×
22Washington, District of Columbia<1K0.88×
23Washington~6K0.87×
24Idaho~1K0.87×
25Wisconsin~4K0.86×
26West Virginia~1K0.86×
27Virginia~7K0.85×
28North Carolina~8K0.84×
29Minnesota~4K0.84×
30Georgia~8K0.83×
31Nebraska~1K0.83×
32New Mexico~1K0.83×
33Mississippi~2K0.82×
34Arkansas~2K0.82×
35South Carolina~4K0.80×
36Iowa~2K0.79×
37Nevada~2K0.78×
38Utah~2K0.78×
39Kansas~2K0.78×
40Michigan~6K0.76×
41Oklahoma~3K0.75×
42Florida~20K0.74×
43Louisiana~3K0.74×
44Alabama~3K0.73×
45Kentucky~3K0.73×
46Ohio~7K0.71×
47Indiana~4K0.70×
48Missouri~4K0.69×
49Texas~20K0.66×
50Arizona~4K0.66×
Fig. 06

Affinity by region

Affinity by region — MegaFood, United States
0.66×1.00×8.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MegaFood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MegaFood audience
#·InterestCategoryAffinity×
01Giant Food StoresShopping71.80×
02WeledaBeauty & Wellness51.39×
03KérastaseBeauty & Wellness28.00×
04La Roche-PosayBeauty & Wellness24.39×
05Giant FoodFood & Beverages20.00×
06BoratMovies & TV18.93×
07Goodyear Tire and Rubber CompanyCars & Mobility18.67×
08Sacha Baron CohenMovies & TV16.40×
09Kiehl'sBeauty & Wellness14.35×
10CVS PharmacyShopping13.20×
11Lip balmBeauty & Wellness12.38×
12WalgreensShopping10.30×
13Sustainable energyHome & Garden8.51×
14Renewable energyBusiness & Career6.63×
15QVCMovies & TV6.58×
16Hair conditionerBeauty & Wellness6.08×
17Discount storesShopping5.13×
18FedExBusiness & Career4.44×
19Mortgage loansBusiness & Career4.07×
20Target CorporationShopping3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MegaFood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MegaFood audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.22×
Family OrientationCONSERVATISM3.15×
IndulgenceJOY2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MegaFood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.80×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MegaFood's target market in United States?

MegaFood's target market in United States covers an estimated 326,158 people, concentrated in California and New York.

02

What is the gender split and age of MegaFood customers?

58.5% of the MegaFood audience are female, 41.5% are male, with an average age of 33.7 years.

03

Which brands do MegaFood fans like most?

MegaFood fans show strongest brand affinity for CVS Pharmacy (13.2×), Walgreens (10.3×), and Giant Food Stores (71.8×) over the country average.

04

Where do MegaFood fans live in United States?

MegaFood fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MegaFood fans also like?

Beyond MegaFood itself, the audience over-indexes on Walgreens (10.3×), Giant Food Stores (71.8×), La Roche-Posay (24.39×), and Kérastase (28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See MegaFood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MegaFood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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