MegaFood Audience in United States

MegaFood has an estimated audience of 323,894 people in United States. 58.5% are female, 41.5% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Capital One, Indeed.com, Weleda, La Roche-Posay, Jeff Bezos.

The average MegaFood fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Indeed.com, Weleda, with strongest over-indexing on Capital One (11.66× the country average). Demographically, the MegaFood audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of MegaFood fans

Demographic split for MegaFood audience in United States
MetricValue
Female58.5%
Male41.5%
Average age33.7
Estimated audience size323,894

Audience persona

The typical MegaFood fan in United States is more female, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for MegaFood in United States
RegionReachAffinity
California34,8610.98×
New York21,1051.17×
Texas17,9380.64×
Florida15,7310.72×
Oregon13,8423.73×
Pennsylvania13,8331.27×
New Jersey10,8441.32×
New Hampshire10,6268.33×
Massachusetts10,5211.65×
Illinois10,3500.96×
North Carolina8,6130.88×
Georgia8,0220.8×
Ohio6,8100.68×
Virginia6,3880.81×
Michigan6,0620.72×
Tennessee6,0300.93×
Washington5,9890.92×
Maryland4,8110.86×
Colorado4,5490.89×
Wisconsin4,0530.83×
Minnesota3,9100.84×
South Carolina3,6290.74×
Connecticut3,5141.08×
Indiana3,2530.55×
Arizona3,1850.48×
Missouri2,6360.5×
Alabama2,2250.49×
Maine2,1911.89×
Kentucky1,9420.48×
Louisiana1,8960.45×
Utah1,7420.6×
Nevada1,7140.55×
Oklahoma1,6910.47×
Arkansas1,5650.59×
Iowa1,5100.57×
Vermont1,2282.16×
Mississippi1,2050.45×
Idaho1,1660.72×
Hawaii1,1140.8×
Rhode Island1,0961.06×
Kansas1,0600.42×
Nebraska7720.48×
New Mexico7370.45×
Washington, District of Columbia6500.67×
Delaware6000.67×
Montana5990.67×
West Virginia5740.38×
Alaska5730.83×
South Dakota3940.53×
North Dakota3840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MegaFood audience
BrandAffinityCategory
Capital One11.66×Business & Career
Indeed.com11.88×Business & Career
Weleda97.26×Beauty & Wellness
La Roche-Posay32.08×Beauty & Wellness
Jeff Bezos23.37×Business & Career
Google Maps8.17×Internet & Social Media
Lip balm21.12×Beauty & Wellness
Kérastase36.59×Beauty & Wellness
Enterprise Rent-A-Car12.22×Cars & Mobility
CarGurus11.05×Cars & Mobility
CVS Pharmacy9.13×Shopping
Khan Academy15.44×Business & Career
Jessica Simpson26.58×Music & Radio
Priyanka Chopra25.85×Movies & TV
Walgreens6.84×Shopping
Kendra Scott17.44×Fashion & Accessoires
Circle K11.48×Shopping
AccuWeather9.38×Home & Garden
Kiehl's17.85×Beauty & Wellness
Jollibee14.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MegaFood audience
TraitClusterScore
IndulgenceJOY2.07
Healthy LifestyleBALANCE1.66
Pet OwnershipJOY1.65
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.51
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for MegaFood
CountryShare
United States84.8%
France3.0%
Germany2.6%

See MegaFood audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MegaFood have in United States?

MegaFood has an estimated audience of 323,894 people in United States, concentrated in California and New York.

What is the gender split and age of MegaFood fans?

58.5% of MegaFood fans are female, 41.5% are male, with an average age of 33.7 years.

Which brands do MegaFood fans like most?

MegaFood fans show strongest brand affinity for Capital One (11.66×), Indeed.com (11.88×), and Weleda (97.26×) over the country average.

Where do MegaFood fans live in United States?

MegaFood fans in United States are most concentrated in California (reach 34,861), New York (reach 21,105), and Texas (reach 17,938). These three regions account for the largest share of the active audience.

What other brands do MegaFood fans also like?

Beyond MegaFood itself, the audience over-indexes on Indeed.com (11.88×), Weleda (97.26×), La Roche-Posay (32.08×), and Jeff Bezos (23.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MegaFood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.