Stay at Home Audience in United States

Stay at Home has an estimated audience of 1,117,091 people in United States. 64.7% are female, 35.3% are male, average age 30.7. Top regions: California, Pennsylvania, Texas. Top brand affinities: Livemusic, Infrared sauna, Wetsuit, Din Tai Fung, Giant Food.

The average Stay at Home fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Livemusic, Infrared sauna, Wetsuit, with strongest over-indexing on Livemusic (9.52× the country average). Demographically, the Stay at Home audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Video game

Demographics of Stay at Home fans

Demographic split for Stay at Home audience in United States
MetricValue
Female64.7%
Male35.3%
Average age30.7
Estimated audience size1,117,091

Audience persona

The typical Stay at Home fan in United States is more female, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Stay at Home in United States
RegionReachAffinity
California96,8870.79×
Pennsylvania86,0182.29×
Texas70,5020.73×
Florida45,8360.61×
New York42,4370.68×
Michigan30,4411.04×
North Carolina30,3240.9×
Illinois27,5660.74×
Ohio27,5580.8×
Georgia24,8140.72×
Tennessee21,0700.94×
Virginia19,9610.73×
New Jersey19,1300.67×
Washington16,1340.72×
Maryland15,7520.82×
Massachusetts14,8750.68×
Arizona14,7590.65×
Indiana14,6750.72×
South Carolina14,6440.87×
Wisconsin13,0830.78×
Missouri13,0280.72×
Minnesota12,3570.77×
Connecticut12,0851.08×
Alabama11,5010.74×
Oklahoma9,7510.79×
Nebraska9,2561.65×
Colorado9,0100.51×
Louisiana8,5540.59×
Mississippi8,5510.93×
Kentucky8,2260.59×
Hawaii8,1741.7×
Oregon6,9700.54×
Kansas6,9280.79×
Utah6,5820.66×
Arkansas6,1720.67×
Nevada6,0010.56×
Iowa5,8030.63×
West Virginia5,2951.02×
Alaska5,2842.21×
Idaho4,8890.87×
Montana4,6061.49×
Rhode Island4,5641.28×
South Dakota4,5461.76×
North Dakota4,4271.93×
New Hampshire4,3630.99×
Wyoming4,2832.59×
New Mexico4,2500.76×
Maine4,2101.05×
Vermont4,1432.11×
Delaware4,0871.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stay at Home audience
BrandAffinityCategory
Livemusic9.52×Music & Radio
Infrared sauna41.03×Home & Garden
Wetsuit27.7×Sports
Din Tai Fung16.43×Food & Beverages
Giant Food20×Food & Beverages
Giant Food Stores55.04×Shopping
Guy Ritchie20×Movies & TV
Elizabeth Arden22.3×Beauty & Wellness
Financial Times16.36×News
Meghan Trainor10.95×Music & Radio
Google Drive3.22×Technology & Electronics
Roche Bobois20×Home & Garden
FlightAware7.61×Travel & Leisure
Fine-art photography5.76×Technology & Electronics
Bohemian style5.73×Fashion & Accessoires
Kia Sportage14×Cars & Mobility
Travel photography4.36×Technology & Electronics
Bershka15.33×Shopping
Lace wig3.44×Beauty & Wellness
Hairbrush4.7×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stay at Home audience
TraitClusterScore
Design AffinityPREMIUM1.92
TravellingTHRILL1.81
Luxury OrientationPREMIUM1.68
Quality AwarenessPREMIUM1.43
Pet OwnershipJOY1.36
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Stay at Home
CountryShare
Japan19.4%
United States17.2%
Germany12.5%

See Stay at Home audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Stay at Home have in United States?

Stay at Home has an estimated audience of 1,117,091 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Stay at Home fans?

64.7% of Stay at Home fans are female, 35.3% are male, with an average age of 30.7 years.

Which brands do Stay at Home fans like most?

Stay at Home fans show strongest brand affinity for Livemusic (9.52×), Infrared sauna (41.03×), and Wetsuit (27.7×) over the country average.

Where do Stay at Home fans live in United States?

Stay at Home fans in United States are most concentrated in California (reach 96,887), Pennsylvania (reach 86,018), and Texas (reach 70,502). These three regions account for the largest share of the active audience.

What other brands do Stay at Home fans also like?

Beyond Stay at Home itself, the audience over-indexes on Infrared sauna (41.03×), Wetsuit (27.7×), Din Tai Fung (16.43×), and Giant Food (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stay at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.