Rascasse Audience Intelligence

Stay at Home Audience in United States

A data profile of the people who buy, follow and care about Stay at Home in United States — modelled from more than twelve digital signal sources. Stay at Home has an estimated audience of 1,117,091 people in United States.

#8297among Topic in United States#670in Health

The average Stay at Home fan in United States is 30.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Infrared sauna, Giant Food Stores, Wetsuit, with strongest over-indexing on Infrared sauna (57.5× the country average).

Demographically, the Stay at Home audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stay at Home fan in United States is more female, around 30.7 years old, with strong Travelling tendencies and a notable affinity for Infrared sauna.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stay at Home profile in United States.

Audience size
1.1M
in United States
Gender
64.7%♀
35.3% male
Age
30.7
average years
Country rank
#21951
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stay at Home fans

64.7% are female, 35.3% are male, average age 30.7.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Stay at Home audience in United States
MetricValue
Female64.7%
Male35.3%
Average age30.7
Estimated audience size1,117,091
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Stay at Home audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Stay at Home audience comes from United States.

Worldwide audience distribution share by country for Stay at Home
CountryShare
Japan19.4%
United States17.2%
Germany12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stay at Home audience in United States is strongest.

Fig. 05

Top regions by affinity

Stay at Home fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K2.64×
02Alaska~3K1.14×
03South Dakota~3K1.09×
04Vermont~2K1.08×
05Montana~3K1.06×
06North Dakota~2K1.06×
07Connecticut~10K1.05×
08Rhode Island~4K1.05×
09South Carolina~20K1.04×
10Delaware~3K1.04×
11Nebraska~6K1.03×
12Hawaii~5K1.03×
13West Virginia~5K1.01×
14Maine~4K1.01×
15Mississippi~9K1.00×
16Idaho~6K0.99×
17New Hampshire~4K0.99×
18Kansas~9K0.98×
19New Mexico~5K0.98×
20Washington, District of Columbia~3K0.98×
21Wisconsin~20K0.97×
22Arkansas~9K0.97×
23Alabama~20K0.96×
24Iowa~9K0.96×
25Louisiana~10K0.95×
26Kentucky~10K0.95×
27Oklahoma~10K0.95×
28Nevada~10K0.95×
29Utah~10K0.95×
30Virginia~30K0.94×
31Indiana~20K0.94×
32Maryland~20K0.94×
33Missouri~20K0.94×
34Tennessee~20K0.93×
35Oregon~10K0.93×
36Michigan~30K0.92×
37New Jersey~30K0.92×
38Minnesota~10K0.92×
39Arizona~20K0.91×
40North Carolina~30K0.90×
41Colorado~20K0.90×
42Illinois~30K0.89×
43Ohio~30K0.89×
44Washington~20K0.89×
45Massachusetts~20K0.89×
46Georgia~30K0.88×
47Texas~80K0.85×
48California~100K0.83×
49New York~50K0.80×
50Florida~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Stay at Home, United States
0.76×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stay at Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stay at Home audience
#·InterestCategoryAffinity×
01Giant Food StoresShopping95.39×
02Infrared saunaHome & Garden57.50×
03WetsuitSports37.71×
04Elizabeth ArdenBeauty & Wellness27.10×
05Din Tai FungFood & Beverages23.42×
06Giant FoodFood & Beverages20.00×
07Guy RitchieMovies & TV20.00×
08Roche BoboisHome & Garden20.00×
09LINETechnology & Electronics15.16×
10Niall HoranMusic & Radio14.87×
11Meghan TrainorMusic & Radio14.15×
12EatalyFood & Beverages13.38×
13Rod StewartMusic & Radio12.92×
14FlightAwareTravel & Leisure8.21×
15WakeboardingSports5.21×
16Bohemian styleFashion & Accessoires4.27×
17LivemusicMusic & Radio3.40×
18Google DriveTechnology & Electronics3.38×
19AldiShopping2.50×
20Macy'sShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stay at Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stay at Home audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.71×
Design AffinityPREMIUM1.65×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stay at Home audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stay at Home have in United States?

Stay at Home has an estimated audience of 1,117,091 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Stay at Home fans?

64.7% of Stay at Home fans are female, 35.3% are male, with an average age of 30.7 years.

03

Which brands do Stay at Home fans like most?

Stay at Home fans show strongest brand affinity for Infrared sauna (57.5×), Giant Food Stores (95.39×), and Wetsuit (37.71×) over the country average.

04

Where do Stay at Home fans live in United States?

Stay at Home fans in United States are most concentrated in California (reach ~100K), Pennsylvania (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Stay at Home fans also like?

Beyond Stay at Home itself, the audience over-indexes on Giant Food Stores (95.39×), Wetsuit (37.71×), Din Tai Fung (23.42×), and Giant Food (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Stay at Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stay at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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