Stay at Home Audience in Germany
Stay at Home has an estimated audience of 812,170 people in Germany. 66.1% are female, 33.9% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Horb am Neckar, Keeper (password manager), Este, Veneto, Gil Ofarim, Home Office.
The average Stay at Home fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Horb am Neckar, Keeper (password manager), Este, Veneto, with strongest over-indexing on Horb am Neckar (20× the country average). Demographically, the Stay at Home audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Video game
Demographics of Stay at Home fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 34.0 |
| Estimated audience size | 812,170 |
Audience persona
The typical Stay at Home fan in Germany is more female, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Horb am Neckar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,563 | 1.09× |
| Bayern | 92,037 | 0.7× |
| Baden-Württemberg | 63,120 | 0.57× |
| Hessen | 47,742 | 0.77× |
| Niedersachsen | 46,405 | 0.59× |
| Berlin | 28,005 | 0.77× |
| Rheinland-Pfalz | 24,827 | 0.61× |
| Thüringen | 22,445 | 1.08× |
| Sachsen-Anhalt | 21,798 | 1.04× |
| Schleswig-Holstein | 20,413 | 0.7× |
| Brandenburg | 20,204 | 0.8× |
| Mecklenburg-Vorpommern | 20,085 | 1.3× |
| Saarland | 19,966 | 2× |
| Sachsen | 19,875 | 0.5× |
| Bremen | 19,237 | 2.77× |
| Hamburg | 12,873 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horb am Neckar | 20× | Travel & Leisure |
| Keeper (password manager) | 9.66× | Technology & Electronics |
| Este, Veneto | 4.85× | Travel & Leisure |
| Gil Ofarim | 2.44× | Music & Radio |
| Home Office | 1.73× | Business & Career |
| Progressive rock | 2.1× | Music & Radio |
| Combat sport | 1.85× | Sports |
| Artistic inspiration | 1.54× | Arts & Culture |
| Product design | 1.84× | Business & Career |
| Sexy Beast | 20× | Movies & TV |
| Collectable | 1.75× | Kids & Family |
| Mechanic | 2.17× | Cars & Mobility |
| Joshua Jackson | 4.57× | Movies & TV |
| Eco Friendly Living | 3.34× | Home & Garden |
| Son gohan | 42.74× | Literature |
| Mothercare | 1.71× | Kids & Family |
| Bank account | 2.48× | Business & Career |
| Nationality | 2.29× | Politics & Society |
| Handmade Gifts | 1.61× | Kids & Family |
| JDSU | 2.4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.97 |
| Sustainability | BALANCE | 1.88 |
| Luxury Orientation | PREMIUM | 1.71 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Quality Awareness | PREMIUM | 1.61 |
| Family Orientation | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.4% |
| United States | 17.2% |
| Germany | 12.5% |
See Stay at Home audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Stay at Home have in Germany?
Stay at Home has an estimated audience of 812,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stay at Home fans?
66.1% of Stay at Home fans are female, 33.9% are male, with an average age of 34.0 years.
Which brands do Stay at Home fans like most?
Stay at Home fans show strongest brand affinity for Horb am Neckar (20×), Keeper (password manager) (9.66×), and Este, Veneto (4.85×) over the country average.
Where do Stay at Home fans live in Germany?
Stay at Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,563), Bayern (reach 92,037), and Baden-Württemberg (reach 63,120). These three regions account for the largest share of the active audience.
What other brands do Stay at Home fans also like?
Beyond Stay at Home itself, the audience over-indexes on Keeper (password manager) (9.66×), Este, Veneto (4.85×), Gil Ofarim (2.44×), and Home Office (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stay at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.