Rascasse Audience Intelligence

Stay at Home Audience in Germany

Name: Stay at Home — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Stay at Home in Germany — modelled from more than twelve digital signal sources. Stay at Home has an estimated audience of 812,170 people in Germany.

#3565among Topic in Germany #218in Health

The average Stay at Home fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Helene Fischer, Personalised Gifts, Rossmann, with strongest over-indexing on Helene Fischer (9.87× the country average).

Demographically, the Stay at Home audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stay at Home fan in Germany is more female, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Helene Fischer.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stay at Home profile in Germany.

Audience size

812K

in Germany

Gender

66.1%♀

33.9% male

Age

34.0

average years

Country rank

#7786

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Stay at Home fans

66.1% are female, 33.9% are male, average age 34.0.

Fig. 02

Gender split

66.1%

Female

33.9%

Male

Demographic split for Stay at Home audience in Germany
Metric	Value
Female	66.1%
Male	33.9%
Average age	34.0
Estimated audience size	812,170

Fig. 03

Age distribution

Age distribution of the Stay at Home audience in Germany
Age bracket	Share	%
16-19		33%
20-29		21%
30-39		19%
40-49		16%
50+		11%

Fig. 04

Worldwide distribution

12.5%

of the worldwide Stay at Home audience comes from Germany.

Worldwide audience distribution share by country for Stay at Home
Country	Share
Japan	19.4%
United States	17.2%
Germany	12.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stay at Home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stay at Home fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~9K	1.36×
02	Saarland	~10K	1.24×
03	Nordrhein-Westfalen	~200K	1.14×
04	Mecklenburg-Vorpommern	~20K	1.08×
05	Thüringen	~20K	1.04×
06	Sachsen-Anhalt	~20K	1.03×
07	Brandenburg	~20K	0.97×
08	Schleswig-Holstein	~30K	0.93×
09	Hamburg	~20K	0.93×
10	Rheinland-Pfalz	~40K	0.90×
11	Hessen	~50K	0.89×
12	Sachsen	~30K	0.88×
13	Berlin	~30K	0.88×
14	Niedersachsen	~60K	0.81×
15	Bayern	~100K	0.80×
16	Baden-Württemberg	~90K	0.77×

Affinity by region — Stay at Home, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stay at Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stay at Home audience
#	Interest	Category	×
01	Enya	Music & Radio	20.00×
02	Eye care professional	Beauty & Wellness	20.00×
03	Voo Store	Shopping	19.09×
04	Ottolenghi	Food & Beverages	18.59×
05	Die Küchenschlacht	Food & Beverages	16.73×
06	Personalised Gifts	Home & Garden	15.44×
07	Travelzoo	Travel & Leisure	13.45×
08	Sabrina Carpenter	Music & Radio	10.31×
09	Face powder	Beauty & Wellness	10.10×
10	Helene Fischer	Music & Radio	9.87×
11	Balmain	Fashion & Accessoires	8.13×
12	Barbie	Kids & Family	8.09×
13	Concealer	Beauty & Wellness	6.04×
14	Rossmann	Shopping	5.89×
15	Celine Dion	Music & Radio	5.68×
16	Day spa	Beauty & Wellness	5.13×
17	Eye shadow	Beauty & Wellness	4.91×
18	Eyelash extensions	Beauty & Wellness	4.81×
19	Flower bouquet	Home & Garden	3.50×
20	Hugendubel	Shopping	2.89×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stay at Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Stay at Home audience · What stands out
Trait	Cluster	Score
Individualism	JOY	5.33×
Design Affinity	PREMIUM	2.37×
Sustainability	BALANCE	1.93×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Stay at Home audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.71×
Tradition	CONSERVATISM	0.76×
Social Media Usage	JOY	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Stay at Home have in Germany?

Stay at Home has an estimated audience of 812,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Stay at Home fans?

66.1% of Stay at Home fans are female, 33.9% are male, with an average age of 34.0 years.

Which brands do Stay at Home fans like most?

Stay at Home fans show strongest brand affinity for Helene Fischer (9.87×), Personalised Gifts (15.44×), and Rossmann (5.89×) over the country average.

Where do Stay at Home fans live in Germany?

Stay at Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Stay at Home fans also like?

Beyond Stay at Home itself, the audience over-indexes on Personalised Gifts (15.44×), Rossmann (5.89×), Face powder (10.1×), and Die Küchenschlacht (16.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Stay at Home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stay at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →