Rascasse Audience Intelligence

Elizabeth Arden Target Market in United States

A data profile of the people who buy, follow and care about Elizabeth Arden in United States — modelled from more than twelve digital signal sources. Elizabeth Arden has an estimated audience of 1,713,251 people in United States.

#50among Cosmetics in United States#1655among Brand in United States#242in Beauty & Wellness

The average Elizabeth Arden fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Russell Crowe, Lanvin (clothing), Stay at Home, with strongest over-indexing on Russell Crowe (43.95× the country average).

Demographically, the Elizabeth Arden audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elizabeth Arden fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Russell Crowe.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elizabeth Arden profile in United States.

Audience size
1.7M
in United States
Gender
84.6%♀
15.4% male
Age
36.6
average years
Country rank
#16066
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Elizabeth Arden

84.6% are female, 15.4% are male, average age 36.6.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Elizabeth Arden audience in United States
MetricValue
Female84.6%
Male15.4%
Average age36.6
Estimated audience size1,713,251
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Elizabeth Arden audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Elizabeth Arden audience comes from United States.

Worldwide audience distribution share by country for Elizabeth Arden
CountryShare
United States27.1%
United Kingdom15.2%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elizabeth Arden audience in United States is strongest.

Fig. 05

Top regions by affinity

Elizabeth Arden customers by region in United States
#RegionReachAffinity×
01New York~200K1.86×
02Virginia~60K1.45×
03New Jersey~60K1.44×
04California~300K1.35×
05Massachusetts~50K1.34×
06Washington, District of Columbia~6K1.22×
07Connecticut~20K1.21×
08Maryland~30K1.18×
09Texas~200K1.17×
10Florida~100K1.17×
11Tennessee~40K1.15×
12Washington~40K1.14×
13South Carolina~30K1.13×
14Delaware~5K1.13×
15Arkansas~20K1.09×
16Pennsylvania~60K1.04×
17Rhode Island~6K1.04×
18Illinois~60K1.03×
19Arizona~40K1.03×
20Maine~6K1.03×
21West Virginia~8K1.02×
22Alabama~20K1.01×
23Louisiana~20K1.01×
24North Carolina~50K1.00×
25Oklahoma~20K1.00×
26Kentucky~20K0.99×
27Georgia~50K0.98×
28Mississippi~10K0.98×
29Nevada~20K0.95×
30New Mexico~8K0.95×
31New Hampshire~6K0.95×
32Oregon~20K0.92×
33Kansas~10K0.92×
34Indiana~30K0.91×
35Vermont~3K0.91×
36Colorado~20K0.90×
37Hawaii~7K0.90×
38Nebraska~8K0.89×
39Ohio~50K0.88×
40Montana~4K0.88×
41Missouri~20K0.87×
42Alaska~3K0.86×
43North Dakota~3K0.86×
44Iowa~10K0.85×
45Wisconsin~20K0.83×
46Michigan~40K0.82×
47South Dakota~3K0.82×
48Minnesota~20K0.80×
49Utah~10K0.76×
50Idaho~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Elizabeth Arden, United States
0.75×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elizabeth Arden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elizabeth Arden audience
#·InterestCategoryAffinity×
01Holiday TravelTopic58.10×
02Farouk SystemsBrand56.34×
03Pur (band)Music & Radio46.97×
04Elizabeth ArdenBeauty & Wellness45.04×
05Russell CroweMovies & TV43.95×
06Stay at HomeHealth27.10×
07ComoTravel & Leisure25.24×
08Lenox (company)Home & Garden17.27×
09Lanvin (clothing)Fashion & Accessoires14.34×
10Paula's ChoiceBeauty & Wellness13.65×
11Giant FoodFood & Beverages11.23×
12OUTDOOR ADVENTUREGames9.18×
13Charlotte TilburyBeauty & Wellness6.01×
14OdorBeauty & Wellness3.99×
15Dillard'sFashion & Accessoires3.81×
16Macy'sShopping2.80×
17SeasonTravel & Leisure2.78×
18MeditationHealth2.54×
19SpiritualityHealth2.50×
20ChildKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elizabeth Arden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elizabeth Arden audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Design AffinityPREMIUM1.34×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elizabeth Arden audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Elizabeth Arden's target market in United States?

Elizabeth Arden's target market in United States covers an estimated 1,713,251 people, concentrated in California and New York.

02

What is the gender split and age of Elizabeth Arden customers?

84.6% of the Elizabeth Arden audience are female, 15.4% are male, with an average age of 36.6 years.

03

Which brands do Elizabeth Arden fans like most?

Elizabeth Arden fans show strongest brand affinity for Russell Crowe (43.95×), Lanvin (clothing) (14.34×), and Stay at Home (27.1×) over the country average.

04

Where do Elizabeth Arden fans live in United States?

Elizabeth Arden fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Elizabeth Arden fans also like?

Beyond Elizabeth Arden itself, the audience over-indexes on Lanvin (clothing) (14.34×), Stay at Home (27.1×), Como (25.24×), and Elizabeth Arden (45.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Elizabeth Arden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elizabeth Arden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →