Infrared sauna Audience in United States

Infrared sauna logo

Infrared sauna has an estimated audience of 1,762,844 people in United States. 59.8% are female, 40.2% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Stay at Home, James Franco, Henry Cavill, Safari (web browser), Sauna.

The average Infrared sauna fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stay at Home, James Franco, Henry Cavill, with strongest over-indexing on Stay at Home (57.5× the country average). Demographically, the Infrared sauna audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Infrared sauna fans

Demographic split for Infrared sauna audience in United States
MetricValue
Female59.8%
Male40.2%
Average age45.1
Estimated audience size1,762,844

Audience persona

The typical Infrared sauna fan in United States is more female, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Stay at Home.

Top regions in United States

Top regions ranked by reach for Infrared sauna in United States
RegionReachAffinity
California190,3120.98×
Texas120,2590.79×
Florida102,1750.86×
New York95,2550.97×
Illinois60,5671.03×
Michigan54,6761.19×
Ohio54,3921×
Pennsylvania48,6080.82×
North Carolina47,0250.89×
Georgia45,0540.83×
Washington41,1241.16×
Minnesota40,0221.58×
Colorado39,4671.42×
Tennessee37,0711.05×
New Jersey36,7940.82×
Wisconsin36,1511.36×
Virginia35,3220.82×
Massachusetts34,3920.99×
Arizona30,3490.84×
Indiana30,1140.94×
Missouri28,6081.01×
Oregon22,6971.12×
South Carolina20,7620.78×
Iowa20,4431.41×
Maryland20,2760.67×
Utah19,7291.25×
Kentucky19,4300.88×
Connecticut19,4231.1×
Nevada16,3030.96×
Kansas16,0411.15×
Oklahoma14,9250.76×
Alabama13,9190.57×
Louisiana12,8360.56×
Idaho11,7061.32×
Arkansas11,1380.77×
Nebraska9,9871.13×
New Hampshire8,3231.2×
Montana7,8791.61×
Maine7,5871.2×
Mississippi6,9320.48×
South Dakota6,7511.66×
New Mexico6,4000.72×
Hawaii5,3770.71×
North Dakota5,2731.46×
West Virginia5,1010.62×
Rhode Island4,8100.86×
Washington, District of Columbia4,0000.75×
Alaska3,9851.06×
Vermont3,7771.22×
Wyoming2,9891.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infrared sauna audience
BrandAffinityCategory
Stay at Home57.5×Health
James Franco9.84×Movies & TV
Henry Cavill7.78×Movies & TV
Safari (web browser)8.79×Technology & Electronics
Sauna8.1×Home & Garden
Marianas Trench16.17×Music & Radio
Light therapy10.25×Health
ipsy7.67×Shopping
Banya (sauna)28.6×Home & Garden
Hoseasons51.35×Travel & Leisure
Carbohydrate1.51×Health
Jesse McCartney7.71×Movies & TV
Perspiration2.45×Health
Franquia5.75×Travel & Leisure
Lakes Lodges38.61×Travel & Leisure
Mark Hamill4.77×Movies & TV
Turkish bath13.27×Beauty & Wellness
Massage1.69×Health
Calorie1.79×Food & Beverages
Cap'n Crunch11.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infrared sauna audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Risk AppetiteTHRILL2.33
MindfulnessBALANCE1.89
Sports ActivityPOWER1.71
Design AffinityPREMIUM1.69
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Infrared sauna
CountryShare
United States36.9%
Japan8.9%
Australia6.8%

See Infrared sauna audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Infrared sauna have in United States?

Infrared sauna has an estimated audience of 1,762,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Infrared sauna fans?

59.8% of Infrared sauna fans are female, 40.2% are male, with an average age of 45.1 years.

Which brands do Infrared sauna fans like most?

Infrared sauna fans show strongest brand affinity for Stay at Home (57.5×), James Franco (9.84×), and Henry Cavill (7.78×) over the country average.

Where do Infrared sauna fans live in United States?

Infrared sauna fans in United States are most concentrated in California (reach 190,312), Texas (reach 120,259), and Florida (reach 102,175). These three regions account for the largest share of the active audience.

What other brands do Infrared sauna fans also like?

Beyond Infrared sauna itself, the audience over-indexes on James Franco (9.84×), Henry Cavill (7.78×), Safari (web browser) (8.79×), and Sauna (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infrared sauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.