Rascasse Audience Intelligence

Infrared sauna Audience in United States

A data profile of the people who buy, follow and care about Infrared sauna in United States — modelled from more than twelve digital signal sources. Infrared sauna has an estimated audience of 1,762,844 people in United States.

#6748among Topic in United States#858in Home & Garden

The average Infrared sauna fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stay at Home, James Franco, Henry Cavill, with strongest over-indexing on Stay at Home (57.5× the country average).

Demographically, the Infrared sauna audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infrared sauna fan in United States is more female, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Stay at Home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infrared sauna profile in United States.

Audience size
1.8M
in United States
Gender
59.8%♀
40.2% male
Age
45.1
average years
Country rank
#15712
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infrared sauna fans

59.8% are female, 40.2% are male, average age 45.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Infrared sauna audience in United States
MetricValue
Female59.8%
Male40.2%
Average age45.1
Estimated audience size1,762,844
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Infrared sauna audience in United States
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4930%
50+28%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Infrared sauna audience comes from United States.

Worldwide audience distribution share by country for Infrared sauna
CountryShare
United States36.9%
Japan8.9%
Australia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infrared sauna audience in United States is strongest.

Fig. 05

Top regions by affinity

Infrared sauna fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~7K1.72×
02North Dakota~6K1.55×
03Montana~8K1.54×
04Minnesota~40K1.53×
05Wisconsin~40K1.38×
06Iowa~20K1.38×
07Colorado~40K1.35×
08Idaho~10K1.32×
09Maine~8K1.29×
10Wyoming~3K1.28×
11New Hampshire~9K1.22×
12Vermont~4K1.22×
13Kansas~20K1.19×
14Utah~20K1.18×
15Nebraska~10K1.17×
16Michigan~50K1.14×
17Washington~40K1.07×
18Alaska~4K1.06×
19Connecticut~20K1.05×
20Oregon~20K1.04×
21Tennessee~40K1.02×
22Ohio~50K1.00×
23Missouri~30K0.98×
24Illinois~60K0.96×
25Massachusetts~30K0.95×
26Nevada~20K0.94×
27California~200K0.91×
28Indiana~30K0.90×
29New York~90K0.89×
30Rhode Island~5K0.89×
31Virginia~40K0.87×
32Kentucky~20K0.87×
33North Carolina~50K0.85×
34Arizona~30K0.85×
35Florida~100K0.84×
36Pennsylvania~50K0.81×
37Georgia~40K0.81×
38Arkansas~10K0.81×
39New Jersey~40K0.80×
40South Carolina~20K0.80×
41Oklahoma~20K0.78×
42Texas~100K0.77×
43New Mexico~7K0.75×
44Hawaii~6K0.75×
45Washington, District of Columbia~4K0.75×
46West Virginia~6K0.72×
47Maryland~20K0.67×
48Alabama~20K0.62×
49Louisiana~10K0.60×
50Mississippi~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Infrared sauna, United States
0.56×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infrared sauna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infrared sauna audience
#·InterestCategoryAffinity×
01Stay at HomeHealth57.50×
02HoseasonsTravel & Leisure51.35×
03Lakes LodgesTravel & Leisure38.61×
04Banya (sauna)Home & Garden28.60×
05Marianas TrenchMusic & Radio16.17×
06Turkish bathBeauty & Wellness13.27×
07Cap'n CrunchFood & Beverages11.57×
08Light therapyHealth10.25×
09James FrancoMovies & TV9.84×
10Safari (web browser)Technology & Electronics8.79×
11SaunaHome & Garden8.10×
12Henry CavillMovies & TV7.78×
13Jesse McCartneyMovies & TV7.71×
14ipsyShopping7.67×
15FranquiaTravel & Leisure5.75×
16Mark HamillMovies & TV4.77×
17PerspirationHealth2.45×
18CalorieFood & Beverages1.79×
19MassageHealth1.69×
20CarbohydrateHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infrared sauna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infrared sauna audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Sports ActivityPOWER1.36×
Design AffinityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infrared sauna audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Pet OwnershipJOY1.03×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infrared sauna have in United States?

Infrared sauna has an estimated audience of 1,762,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infrared sauna fans?

59.8% of Infrared sauna fans are female, 40.2% are male, with an average age of 45.1 years.

03

Which brands do Infrared sauna fans like most?

Infrared sauna fans show strongest brand affinity for Stay at Home (57.5×), James Franco (9.84×), and Henry Cavill (7.78×) over the country average.

04

Where do Infrared sauna fans live in United States?

Infrared sauna fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Infrared sauna fans also like?

Beyond Infrared sauna itself, the audience over-indexes on James Franco (9.84×), Henry Cavill (7.78×), Safari (web browser) (8.79×), and Sauna (8.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Infrared sauna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infrared sauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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