Rascasse Audience Intelligence

Light therapy Audience in United States

A data profile of the people who buy, follow and care about Light therapy in United States — modelled from more than twelve digital signal sources. Light therapy has an estimated audience of 2,424,054 people in United States.

#5714among Topic in United States#446in Health

The average Light therapy fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Christian Pulisic, Thierry Henry, Kevin De Bruyne, with strongest over-indexing on Christian Pulisic (17.06× the country average).

Demographically, the Light therapy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Light therapy fan in United States is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Christian Pulisic.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Light therapy profile in United States.

Audience size
2.4M
in United States
Gender
72.5%♀
27.5% male
Age
45.0
average years
Country rank
#12200
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Light therapy fans

72.5% are female, 27.5% are male, average age 45.0.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Light therapy audience in United States
MetricValue
Female72.5%
Male27.5%
Average age45.0
Estimated audience size2,424,054
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Light therapy audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4929%
50+30%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Light therapy audience comes from United States.

Worldwide audience distribution share by country for Light therapy
CountryShare
United States43.9%
Taiwan5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Light therapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Light therapy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.30×
02Idaho~20K1.30×
03Iowa~20K1.23×
04Oregon~30K1.21×
05Montana~8K1.18×
06Washington~60K1.16×
07New Hampshire~10K1.13×
08Maine~10K1.13×
09Minnesota~40K1.12×
10Colorado~40K1.10×
11Wisconsin~40K1.10×
12Alaska~6K1.09×
13North Dakota~5K1.09×
14Indiana~50K1.07×
15Michigan~70K1.06×
16Kentucky~30K1.06×
17Oklahoma~30K1.05×
18Nebraska~10K1.05×
19South Dakota~6K1.05×
20Vermont~4K1.04×
21Missouri~40K1.02×
22Rhode Island~8K1.02×
23California~300K1.01×
24Connecticut~20K1.01×
25Kansas~20K1.01×
26Illinois~80K1.00×
27Ohio~70K0.99×
28West Virginia~10K0.99×
29Massachusetts~50K0.98×
30Arkansas~20K0.98×
31New York~100K0.96×
32Pennsylvania~80K0.95×
33New Jersey~60K0.94×
34Tennessee~50K0.94×
35Maryland~40K0.94×
36Virginia~60K0.93×
37Delaware~6K0.90×
38Arizona~40K0.89×
39Nevada~20K0.89×
40New Mexico~10K0.88×
41Hawaii~9K0.88×
42Washington, District of Columbia~6K0.88×
43North Carolina~60K0.86×
44South Carolina~30K0.86×
45Alabama~30K0.85×
46Louisiana~30K0.82×
47Georgia~60K0.80×
48Mississippi~20K0.80×
49Texas~200K0.77×
50Florida~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Light therapy, United States
0.70×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Light therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Light therapy audience
#·InterestCategoryAffinity×
01Christian PulisicSports17.06×
02Thierry HenrySports17.06×
03Kevin De BruyneSports17.06×
04Southampton F.C.Sports17.06×
05Hamburger SVSports17.06×
06Queens Park Rangers F.C.Sports17.06×
07S.S. LazioSports16.59×
08Leicester City F.C.Sports12.32×
09Infrared saunaHome & Garden10.25×
10Life extensionHealth4.43×
11CollagenBeauty & Wellness3.65×
12AllergyHealth3.13×
13WaxingBeauty & Wellness2.78×
14MassageHealth2.24×
15PharmacyBusiness & Career1.98×
16GeneticsKids & Family1.95×
17Discount storesShopping1.92×
18Organic foodFood & Beverages1.75×
19Hobby LobbyHome & Garden1.58×
20FragrancesBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Light therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Light therapy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.47×
Career OrientationPOWER1.46×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Light therapy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Light therapy have in United States?

Light therapy has an estimated audience of 2,424,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Light therapy fans?

72.5% of Light therapy fans are female, 27.5% are male, with an average age of 45.0 years.

03

Which brands do Light therapy fans like most?

Light therapy fans show strongest brand affinity for Christian Pulisic (17.06×), Thierry Henry (17.06×), and Kevin De Bruyne (17.06×) over the country average.

04

Where do Light therapy fans live in United States?

Light therapy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Light therapy fans also like?

Beyond Light therapy itself, the audience over-indexes on Thierry Henry (17.06×), Kevin De Bruyne (17.06×), Southampton F.C. (17.06×), and Life extension (4.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Light therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Light therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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