Franquia Audience in United States
Franquia has an estimated audience of 2,637,186 people in United States. 51.9% are female, 48.1% are male, average age 39.2. Top regions: Florida, California, Massachusetts. Top brand affinities: Jezebel (film), Wikia, Product design, Pro-Ject, The Hooters.
The average Franquia fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Massachusetts. Top brand affinities include Jezebel (film), Wikia, Product design, with strongest over-indexing on Jezebel (film) (20× the country average). Demographically, the Franquia audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Franquia fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.2 |
| Estimated audience size | 2,637,186 |
Audience persona
The typical Franquia fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Jezebel (film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 111,302 | 0.62× |
| California | 71,392 | 0.25× |
| Massachusetts | 63,337 | 1.22× |
| Texas | 51,471 | 0.23× |
| New York | 46,001 | 0.31× |
| Louisiana | 37,676 | 1.11× |
| Oklahoma | 36,815 | 1.26× |
| Kentucky | 36,232 | 1.1× |
| Tennessee | 33,411 | 0.63× |
| South Carolina | 33,172 | 0.84× |
| Connecticut | 32,879 | 1.24× |
| Indiana | 32,320 | 0.67× |
| Kansas | 32,312 | 1.55× |
| Missouri | 31,301 | 0.74× |
| Iowa | 30,675 | 1.41× |
| North Carolina | 30,053 | 0.38× |
| Ohio | 29,931 | 0.37× |
| Georgia | 29,809 | 0.37× |
| Michigan | 29,796 | 0.43× |
| Wisconsin | 29,637 | 0.75× |
| Virginia | 29,561 | 0.46× |
| Illinois | 28,874 | 0.33× |
| New Hampshire | 28,824 | 2.77× |
| Arizona | 28,542 | 0.53× |
| Pennsylvania | 28,417 | 0.32× |
| Nebraska | 28,225 | 2.13× |
| Nevada | 27,987 | 1.1× |
| Rhode Island | 27,833 | 3.32× |
| Oregon | 27,629 | 0.91× |
| Utah | 27,464 | 1.16× |
| Maryland | 27,150 | 0.6× |
| New Jersey | 27,084 | 0.4× |
| Minnesota | 26,480 | 0.7× |
| Washington | 25,584 | 0.48× |
| Colorado | 25,512 | 0.61× |
| Delaware | 24,925 | 3.43× |
| Washington, District of Columbia | 17,997 | 2.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jezebel (film) | 20× | Movies & TV |
| Wikia | 5.62× | Internet & Social Media |
| Product design | 3.22× | Business & Career |
| Pro-Ject | 5.67× | Music & Radio |
| The Hooters | 37.63× | Music & Radio |
| Humulus lupulus | 49.82× | Food & Beverages |
| Monogram | 4.08× | Home & Garden |
| Captain America (1990 film) | 4.67× | Movies & TV |
| Home equity | 1.86× | Home & Garden |
| Grammarly | 4.15× | Business & Career |
| John Havlicek | 13.47× | Sports |
| TeachHUB | 3.3× | Business & Career |
| Israel | 1.74× | Travel & Leisure |
| Historic site | 3.39× | Arts & Culture |
| MULIA | 13.54× | Travel & Leisure |
| Staycation | 2.53× | Home & Garden |
| Gordita | 8.38× | Food & Beverages |
| Passaic County, New Jersey | 7.61× | Travel & Leisure |
| Grinch | 2.83× | Movies & TV |
| Urban horticulture | 2.45× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.19 |
| Quality Awareness | PREMIUM | 1.88 |
| Career Orientation | POWER | 1.62 |
| Risk Appetite | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.27 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 37.0% |
| United States | 14.8% |
| Philippines | 4.7% |
See Franquia audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Franquia have in United States?
Franquia has an estimated audience of 2,637,186 people in United States, concentrated in Florida and California.
What is the gender split and age of Franquia fans?
51.9% of Franquia fans are female, 48.1% are male, with an average age of 39.2 years.
Which brands do Franquia fans like most?
Franquia fans show strongest brand affinity for Jezebel (film) (20×), Wikia (5.62×), and Product design (3.22×) over the country average.
Where do Franquia fans live in United States?
Franquia fans in United States are most concentrated in Florida (reach 111,302), California (reach 71,392), and Massachusetts (reach 63,337). These three regions account for the largest share of the active audience.
What other brands do Franquia fans also like?
Beyond Franquia itself, the audience over-indexes on Wikia (5.62×), Product design (3.22×), Pro-Ject (5.67×), and The Hooters (37.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Franquia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.