Chef Rick Bayless Audience in United States

Chef Rick Bayless logo

Chef Rick Bayless has an estimated audience of 268,936 people in United States. 61.7% are female, 38.3% are male, average age 38.5. Top regions: Illinois, California, Texas. Top brand affinities: Owen Wilson, Porto's Bakery, Whataburger, Café Bustelo, Microsoft Store.

The average Chef Rick Bayless fan in United States is 38.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Owen Wilson, Porto's Bakery, Whataburger, with strongest over-indexing on Owen Wilson (72.33× the country average). Demographically, the Chef Rick Bayless audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Chef Rick Bayless fans

Demographic split for Chef Rick Bayless audience in United States
MetricValue
Female61.7%
Male38.3%
Average age38.5
Estimated audience size268,936

Audience persona

The typical Chef Rick Bayless fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Owen Wilson.

Top regions in United States

Top regions ranked by reach for Chef Rick Bayless in United States
RegionReachAffinity
Illinois57,7796.45×
California40,2501.36×
Texas25,1941.09×
New York14,5580.97×
Florida13,8000.76×
Ohio7,0500.85×
Pennsylvania6,9870.77×
Michigan6,8820.98×
Arizona6,6791.22×
North Carolina6,6420.82×
Washington6,2421.16×
Wisconsin6,1981.53×
Colorado6,0091.42×
Indiana5,7191.16×
Georgia5,4570.66×
Massachusetts5,3801.02×
Virginia5,3410.82×
New Jersey5,0520.74×
Nevada4,4381.71×
Minnesota4,4121.14×
Missouri4,2200.97×
Oklahoma4,1601.39×
Tennessee4,0180.74×
Maryland3,8060.82×
Oregon3,7141.2×
South Carolina2,4900.62×
Louisiana2,3520.68×
Connecticut2,2020.82×
Iowa2,1970.99×
Kentucky1,9980.59×
Kansas1,9920.94×
Alabama1,8940.5×
Utah1,8410.76×
New Mexico1,3661.01×
Arkansas1,3550.61×
Idaho1,3360.99×
Nebraska1,1680.87×
Mississippi1,1360.51×
Washington, District of Columbia1,0891.35×
Hawaii8860.77×
Maine7780.81×
New Hampshire6960.66×
Montana6640.89×
Rhode Island5860.68×
West Virginia5230.42×
Delaware4300.58×
Vermont3980.84×
North Dakota3360.61×
Wyoming3140.79×
Alaska3080.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chef Rick Bayless audience
BrandAffinityCategory
Owen Wilson72.33×Movies & TV
Porto's Bakery119.81×Food & Beverages
Whataburger20.01×Food & Beverages
Café Bustelo64.54×Food & Beverages
Microsoft Store38.22×Technology & Electronics
Taco Cabana25.52×Food & Beverages
Yard House10.81×Food & Beverages
Katie Holmes14×Movies & TV
CheapOair12.98×Travel & Leisure
Dream8.43×Health
ULTA Beauty5×Beauty & Wellness
Driving School52.13×Cars & Mobility
Bachelor of Business Administration30.96×Business & Career
University of California14.18×Business & Career
Wingstop3.44×Food & Beverages
TransUnion9.95×Technology & Electronics
Scooby-Doo3.86×Movies & TV
John Leguizamo13.14×Movies & TV
Planet Fitness2.71×Sports
Las Vegas3.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chef Rick Bayless audience
TraitClusterScore
IndulgenceJOY2.35
LGBTQ+ IdentityOPEN2.02
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.49
Healthy LifestyleBALANCE1.43
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Chef Rick Bayless
CountryShare
United States90.8%
Mexico2.9%
Canada2.4%

See Chef Rick Bayless audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Chef Rick Bayless have in United States?

Chef Rick Bayless has an estimated audience of 268,936 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chef Rick Bayless fans?

61.7% of Chef Rick Bayless fans are female, 38.3% are male, with an average age of 38.5 years.

Which brands do Chef Rick Bayless fans like most?

Chef Rick Bayless fans show strongest brand affinity for Owen Wilson (72.33×), Porto's Bakery (119.81×), and Whataburger (20.01×) over the country average.

Where do Chef Rick Bayless fans live in United States?

Chef Rick Bayless fans in United States are most concentrated in Illinois (reach 57,779), California (reach 40,250), and Texas (reach 25,194). These three regions account for the largest share of the active audience.

What other brands do Chef Rick Bayless fans also like?

Beyond Chef Rick Bayless itself, the audience over-indexes on Porto's Bakery (119.81×), Whataburger (20.01×), Café Bustelo (64.54×), and Microsoft Store (38.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef Rick Bayless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.