Rascasse Audience Intelligence

Chef Rick Bayless Audience in United States

A data profile of the people who buy, follow and care about Chef Rick Bayless in United States — modelled from more than twelve digital signal sources. Chef Rick Bayless has an estimated audience of 266,837 people in United States.

#12831among Person in United States

The average Chef Rick Bayless fan in United States is 38.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Porto's Bakery, Owen Wilson, Whataburger, with strongest over-indexing on Porto's Bakery (98.56× the country average).

Demographically, the Chef Rick Bayless audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chef Rick Bayless fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Porto's Bakery.

Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef Rick Bayless profile in United States.

Audience size
267K
in United States
Gender
61.7%♀
38.3% male
Age
38.5
average years
Country rank
#51256
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chef Rick Bayless fans

61.7% are female, 38.3% are male, average age 38.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Chef Rick Bayless audience in United States
MetricValue
Female61.7%
Male38.3%
Average age38.5
Estimated audience size266,837
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Chef Rick Bayless audience in United States
Age bracketShare%
16-1912%
20-2926%
30-3928%
40-4922%
50+12%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Chef Rick Bayless audience comes from United States.

Worldwide audience distribution share by country for Chef Rick Bayless
CountryShare
United States90.6%
Mexico2.9%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef Rick Bayless audience in United States is strongest.

Fig. 05

Top regions by affinity

Chef Rick Bayless fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~60K6.52×
02Nevada~5K1.96×
03Wisconsin~6K1.48×
04Colorado~6K1.42×
05Oklahoma~4K1.33×
06California~40K1.28×
07Arizona~7K1.20×
08Oregon~4K1.20×
09Washington, District of Columbia<1K1.20×
10Washington~6K1.17×
11Indiana~6K1.15×
12Minnesota~4K1.15×
13New Mexico~1K1.07×
14Texas~20K1.01×
15Idaho~1K1.00×
16Vermont<1K0.98×
17Iowa~2K0.97×
18Massachusetts~5K0.96×
19Montana<1K0.96×
20Michigan~7K0.95×
21Missouri~4K0.95×
22Kansas~2K0.93×
23Nebraska~1K0.91×
24Maine<1K0.89×
25Alaska<1K0.89×
26New York~10K0.88×
27North Dakota<1K0.87×
28Hawaii<1K0.86×
29Rhode Island<1K0.85×
30South Dakota<1K0.85×
31New Hampshire<1K0.84×
32Ohio~7K0.82×
33Connecticut~2K0.82×
34Delaware<1K0.82×
35North Carolina~7K0.81×
36Maryland~4K0.81×
37Utah~2K0.80×
38Virginia~5K0.78×
39Tennessee~4K0.77×
40Arkansas~2K0.77×
41West Virginia<1K0.77×
42Pennsylvania~7K0.75×
43Louisiana~3K0.75×
44Florida~10K0.73×
45Mississippi~2K0.73×
46New Jersey~5K0.72×
47Georgia~6K0.70×
48South Carolina~3K0.70×
49Kentucky~2K0.70×
50Alabama~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Chef Rick Bayless, United States
0.65×1.00×6.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef Rick Bayless audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef Rick Bayless audience
#·InterestCategoryAffinity×
01Porto's BakeryFood & Beverages98.56×
02Owen WilsonMovies & TV81.38×
03Driving SchoolCars & Mobility49.54×
04Café BusteloFood & Beverages48.11×
05Microsoft StoreTechnology & Electronics46.35×
06Taco CabanaFood & Beverages26.52×
07WhataburgerFood & Beverages21.35×
08Katie HolmesMovies & TV21.06×
09The A-TeamMovies & TV18.83×
10TransUnionTechnology & Electronics14.31×
11University of CaliforniaBusiness & Career14.27×
12Argentina national football teamSports13.90×
13Isla FisherMovies & TV12.06×
14CheapOairTravel & Leisure10.65×
15Yard HouseFood & Beverages10.31×
16DreamHealth7.21×
17Las VegasTravel & Leisure4.30×
18ULTA BeautyBeauty & Wellness3.90×
19WingstopFood & Beverages3.56×
20Stand-up comedyMovies & TV2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef Rick Bayless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chef Rick Bayless audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.78×
Convenience OrientationPREMIUM2.02×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chef Rick Bayless audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chef Rick Bayless have in United States?

Chef Rick Bayless has an estimated audience of 266,837 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chef Rick Bayless fans?

61.7% of Chef Rick Bayless fans are female, 38.3% are male, with an average age of 38.5 years.

03

Which brands do Chef Rick Bayless fans like most?

Chef Rick Bayless fans show strongest brand affinity for Porto's Bakery (98.56×), Owen Wilson (81.38×), and Whataburger (21.35×) over the country average.

04

Where do Chef Rick Bayless fans live in United States?

Chef Rick Bayless fans in United States are most concentrated in Illinois (reach ~60K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chef Rick Bayless fans also like?

Beyond Chef Rick Bayless itself, the audience over-indexes on Owen Wilson (81.38×), Whataburger (21.35×), Microsoft Store (46.35×), and Katie Holmes (21.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Chef Rick Bayless audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef Rick Bayless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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